Pirma
Pirma is a Mexican sports equipment manufacturing company. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women's urban clothing and apparel (including jackets, t-shirts, shorts), sports uniforms, athletic shoes, goalkeeper gloves and footballs.
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Type | Private |
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Industry | Sports equipment |
Founded | 1990 |
Founder | Rafael León |
Headquarters | , |
Area served | Americas |
Products | Athletic shoes, sportswear, apparel, goalkeeper gloves, footballs |
Number of employees | 3,000 [1] |
Website | pirma.com.mx |
Company's products include a variety of sports such as football, basketball, boxing, running, and tennis. It also sells accessories such as bags, caps and goalkeeper gloves.
Pirma has about 200 stores in Mexico, supplied by its two plants in León and San Francisco del Rincón both in Guanajuato state, with near 3,000 employees working at them. Apart from Mexico, the firm operates in Brazil, Canada, Costa Rica, El Salvador, Panama, and the United States, exporting the 10% of its products to those countries.[1]
History
The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produce shoe soles in San Francisco del Rincón (Guanajuato) through its own company, "Caribbean". Three years later it entered into production of athletic footwear. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed.[2]
By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector.[3]
In 2018, Pirma signed a deal with Mexican multimedia company Grupo Televisa to provide clothing for all its staff during the 2018 FIFA World Cup held in Russia. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition.[1]
Sponsorships
Boxers
Jorge Arce
Juan Manuel Marquéz
Julio Cesar Chavez Jr
Club teams
Luziânia
Santa Maria
Brasilia
Bosque Formosa
Everton
Coatepeque
Juticalpa FC
Real Sociedad
León
Morelia
Loros
Ocelotes
Zacatecas
Coyotes de Tlaxcala
Players
Andres Rios
Damian Alvarez
Daniel Ludueña
Mauro Formica
Matias Britos
Peter Byers
Lucas Silva
Wilson Tiago
David Testo
Joe Di Buono
Simon Gatti
Stephen deRoux
Jorge Kalu Gastelum
Flavio Santos
Vicente Matias Vuoso
Edwin Hernández
Ignacio González
Martín Bravo
Christian Valdez
Adrian Cortes
Severo Meza
Maribel Domínguez
Carlos Esquivel
Jorge Iván Estrada
Fernando Espinosa
Juan Carlos Medina
Rodolfo Salinas
Joel Huiqui
Gil Burón
Carlos Felipe Rodriguez
Miguel Sabah
Leobardo Lopez
Mauricio Castañeda
Osmar Mares
Carlos Ochoa
Luis Esqueda
Mario de Luna
Alexandro Alvarez
Fausto Pinto
Oscar Fernandez
Oscar Vera
References
- PIRMA, LA EMPRESA MEXICANA QUE GOLEA EN EL MUNDIAL DE RUSIA 2018 by Mara Echeverría on Laiyka.com, 4 Jul 2018
- Historia de la empresa on Pirma13 website
- PORTAFOLIO DE MARCAS: ¿QUÉ HAY DETRÁS DE PIRMA? by Fernando Galvan on Merca20, 13 Mar 2018