Uhlsport

Uhlsport GmbH is a German sporting goods manufacturer. Originally established in 1948 as "Haase & Uhl OHG" and later renamed "Karl Uhl GmbH", the company became "uhlsport GmbH" in 1994. It is an international company which has its permanent headquarters in Balingen in Baden-Württemberg, Germany.

Uhlsport GmbH
TypePrivate
IndustrySport, Textile
Founded1948 (1948)
FounderKarl Uhl[1]
Headquarters
Balingen, Baden-Württemberg
,
Germany
Area served
Worldwide
Key people
Dominik Solleder, Melanie Steinhilber (Managing Directors)
Products
Brands
Revenueca. 67 million euros (2017)
Number of employees
243 (2018)
Websiteuhlsportcompany.com

The company manufactures and distributes its products through the brands Uhlsport, Kempa, Spalding and BLK.

History
Headquarters of uhlsport GmbH in Balingen

The company was founded in 1948 by Karl Uhl. Early production focussed on the manufacture of leather studs for football boots, and in 1953 uhlsport also began to produce football boot soles for sports shoe manufacturers.[1] In the years which followed more products were added, including shin guards, sports bandages, footballs and goalkeeper gloves, until finally uhlsport GmbH had developed a full range of football equipment. Since 2002, the company has been operating a multi-brand strategy for football, handball, and basketball.

In 2019, Uhlsport used Nike designs for Iranian clubs' kit.[3] The company had previously announced that its designs were proprietary and special.[4][5]

Brands and products

The brand "uhlsport" specialises in football, especially goalkeeper equipment.[6] Since 2002, handball equipment has been marketed through the company's own "Kempa" brand, and uhlsport GmbH also owns the European distribution rights to the American basketball brand Spalding, a division of Russell Brands, LLC which produces balls for a wide range of sports such as association and American football, basketball, baseball, volleyball.

Another brand of the group is BLK, an Australian company that mainly focuses on apparel for rugby union and league.[7]

The German company operates an indirect distribution strategy with subsidiaries in France, Spain, and Sweden and with country managers in UK, Benelux, and Switzerland. Uhlsport has a further 80 distribution partners across the world. In 1998, the company was sold by the Uhl family to the Daiss family.

Sponsorship
uhlsport Teamwear

Uhlsport is the official equipment supplier to Fortuna Düsseldorf, TJK Legion, SSV Reutlingen 05,[8] 1. FC Magdeburg,[9] Corona Braşov, FC Avanhard Kramatorsk, Chernomorets Odessa and the Women's Bundesliga team VfL Sindelfingen.[10] As official ball sponsor uhlsport supports the French Ligue 1 and the French Ligue 2.[11] The goalkeepers Édouard Mendy, Danijel Subasic, Eeri-Clyde Arro, Lukas Hradecky, Ron-Robert Zieler and others play with uhlsport gloves.[12]

Africa
Asia
Europe
Africa

Americas

Asia

Europe

Associations

Uhlsport is the official supplier for the following leagues and associations:

Volleyball

National teams

Club teams

Rugby union

Bahrain (2019–2024)

Bibliography
  • Ralf Schmeckenbecher: Die Fussballmarke Uhlsport: Markenpositionierung in Deutschland (English: "The uhlsport football brand. Brand positioning in Germany"). 1998

References
  1. Uhlsport history
  2. Ulhsport products
  3. نیوز, اخبار روز ایران و جهان | آفتاب (2019-08-22). "لباس جدید پرسپولیس کپی از لباس تاتنهام؟+عکس". AftabNews (in Persian). Retrieved 2019-08-22.
  4. "بیانیه آل اشپورت در مورد لباس تیم‌ها؛وقت نداشتیم طراحی کنیم!". خبرآنلاین (in Persian). 2019-08-22. Retrieved 2019-08-22.
  5. "پیراهن جدید پرسپولیس کپی از لباس تاتنهام؟/عکس". پایگاه خبری جماران - امام خمینی - انقلاب اسلامی (in Persian). Retrieved 2019-08-22.
  6. Maarten Arts: The Soccer Goalkeeper Coach. Reedswain Inc., 2004, p. 213
  7. Our story on BLK website
  8. uhlsport GmbH: Sponsoring SSV Reutlingen. 2013
  9. uhlsport GmbH: Sponsoring 1. FC Magdeburg. 2013
  10. "Sponsoren : Offizieller Sportausstatter". VfL Sindelfingen 1862 e.V. Abteilung Frauenfußball. o.J. Retrieved 2013-09-24. Check date values in: |date= (help)
  11. uhlsport GmbH: Official Matchball Ligue 2 Archived 2013-11-11 at the Wayback Machine. 2013
  12. uhlsport GmbH Sponsoring goalkeepers. 2018
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