Hummel International

Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3]

Hummel International
Sport & Leisure A/S[1]
TypeSubsidiary
IndustrySports equipment
Founded1923 (1923) in Hamburg, Germany
FounderAlbrech & Ludwig Messmer
Headquarters
Aarhus
,
Denmark
Area served
Worldwide
ProductsSportswear, footwear
ParentThornico Group[1]
Websitehummel.net

Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]

Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.

The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.

The Hummel logo is a stylized bumble bee, as Hummel is German for bumble bee.

Sponsorships

The following teams and association are currently sponsored by Hummel:

National associations

Club teams
  • Argentina
Chacarita Juniors
Platense
Quilmes AC
  • Belarus
Slutsk
  • Australia
Sydney University
Capital Football
  • Austria
FC Pinzgau Saalfelden
SV Ried
  • Bulgaria
Spartak Pleven
  • Congo
AS Otôho
  • Denmark
Akademisk BK
Aalborg
Aarhus GF
AC Horsens
Brabrand IF
Brøndby IF
Christiania S.C.
FC Fredericia
FC Horsens
Greve
Jammerbugt FC
Kolding IF
Odense
Ringkøbing IF
SønderjyskE
Vejle Boldklub
  • England
Braintree Town FC
Bristol City
Cambridge United
Charlton Athletic
Coventry City
Everton
Fleetwood Town[4]
Oldham Athletic
Middlesbrough
Northampton Town
Southampton (from 2021-2022 season).
Southend United
  • France
Gazélec Ajaccio
  • Germany
Hertha 03
SC Freiburg
VfB Lübeck
Wacker Burghausen
Weiche Flensburg
ZFC Meuselwitz
  • Greece
Panachaiki
  • Guatemala
Comunicaciones
  • Hungary
Szolnoki MAV FC
  • Iceland
ÍBV Vestmannaeyjar
Fjölnir
  • Japan
Fukushima United FC
  • South Korea
Gyeongnam FC
Jeonbuk Hyundai Motors
Suwon FC
Ulsan Hyundai
  • Lithuania
Kauno Žalgiris
Nevėžis
Panevėžys
Šilutė
  • Netherlands
De Graafschap
FC Emmen
  • North Macedonia
FK Vardar
Lyn Fotball
Odds Ballklubb
  • Oman
Al-Khaburah
  • Poland
Garbarnia Kraków
GKS Tychy
Górnik Zabrze
Zagłębie Sosnowiec
  • Portugal
C.D. Nacional
S.C. Braga
SC Vianense
Vitória Setúbal
  • Qatar
Qatar SC
Al Kharaitiyat SC
  • Scotland
Ayr United
Kilmarnock
Montrose
  • Serbia
FK BSK Borča
  • Slovakia
FK Senica
  • Spain
Albacete
Alcoyano
Castellón
Elche
Gimnàstic
Las Palmas
Llagosteraf
Sabadell
Pobla de Mafumet
Real Murcia
Tenerife
UCAM Murcia
  • Ukraine
Volyn Lutsk
  • United States
Chattanooga FC
Florida Tropics
Forward Madison
Green Bay Voyageurs
Hartford City
Iowa Raptors FC
Lane United
Milwaukee Torrent
PDX FC
Philadelphia Fury
Providence City
SoCal SC
Stumptown Athletic
  • Wales
Newport County

National teams

Club teams
  • Belgium
Initia Hasselt
  • Croatia
RK Zagreb
RK Zamet
  • Czech Republic
HC Zlín
DHK Zora Olomouc
HK Lovosovice
SHC Maloměřice Brno
DHC Sokol Poruba
HC Britterm Veselí Nad Moravou
Talent Plzeň
TJ Lokomotiva Louny
Tatran Litovel
TJ Náchod
  • Denmark
Aalborg Håndbold
Århus Håndbold
SK Aarhus (women's)
Team Esbjerg (women's)
SønderjyskE Håndbold
Mors-Thy Håndbold
Ringkøbing Håndbold (women's)
Team Tvis Holstebro
  • France
Chambéry Savoie HB
Fénix Toulouse
Saint-Raphaël Var HB
Tremblay en France HB
Toulons Saint Cyr Var HB
Le Havre Athletic Club HB
Nantes Loire Atlantic HB
  • Germany
Bayer 04 Leverkusen (handball)
Füchse Berlin (handball)
GWD Minden
Handball Hamburg
HC Erlangen
HSC 2000 Coburg
HSG Blomberg-Lippe
HSG Wetzlar
SC DHfK Leipzig
THW Kiel
VfL Gummersbach
  • Hungary
Veszprém KC
Balassagyarmati Kábel
Békés-Drén KC
Budaörs (women's)
Csurgó
Dunaújvárosi Kohász (women's)
Fehérvár KC (women's)
Kecskemét (women's)
CYEB Mizse KC
Pénzügyőr (women's)
Siófok (women's)
K. Szeged SE (women's)
ARAGOTörökszentmiklósi KE
Vecsés SE-Él Team
  • Iceland
ÍBV Vestmannaeyjar
  • Lithuania
Granitas-karys
  • Macedonia
RK Vardar Skopje
  • Montenegro
ZRK Buducnost (women's)
  • Netherlands
Beekse Fusie Club
E&O
HV Volendam
Kras Volendam
  • Norway
Nøtterøy Håndball
ØIF Arendal
Flint Tønsberg Håndball AL
Stord HK
Oppsal Håndball
Nordstrand Håndball
  • Poland
AZS Politechnika Koszalin
EB Start Elbląg
SPR Chrobry Głogów
  • Romania
Măgura Cisnădie (women's)
HC Zalău (women's)
CSM Roman (women's)
CSM Slatina (women's)
Dunărea Călărași
CSU Suceava
CSM Focșani
  • Slovakia
HC SPORTA Hlohovec
SKP Bratislava
  • Slovenia
RK Cimos Koper
RK Gorenje Velenje
1.NLB leasing handball league
RK Trimo Trebnje
RK Krško
  • Spain
CD Bidasoa
AB Gijón Jovellanos
BM Granollers
  • Sweden
IF GUIF
IFK Kristianstad
  • Switzerland
HC KTV Altdorf
BSV Bern
LK Zug
Basel Regio
LC Brühl
  • Tunisia
Espérance Sportive de Tunis H.C.
  • Turkey
Beşiktaş J.K. Handball Team

National teams

Club teams

Hull Fc

Other
  • Super League Referees

Teams
  • Origen (from September 2020)[7]
  • Tricked Esport

References
  1. Hummel on Thornico website
  2. Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
  3. "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
  4. "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
  5. Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
  6. "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
  7. "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer｜home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.
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