Hotel Sogo
Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains.[1] Currently, the hotel group has 34 hotels over Metro Manila and 8 in other provinces.[2] The hotel generally display a lodging with a Japanese theme in a two-star accommodation.
Product type | Hotel chain |
---|---|
Owner | Global Comfort Group Corporation |
Country | Philippines |
Introduced | 1992 |
Markets | Philippines |
Tagline | So clean... So good! |
Website | www |
History
Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.[3][4] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/24 call center.[4]
In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.[5] In February 2019, Hotel Sogo launched a new, simpler designed throughout its branded locations.[4]
Branches
As of February 2019, the Global Comfort Group Corp manages 39 Hotel Sogo branches in the country.[1]
References
- Galang, Vincent Mariel (1 February 2020). "Hotel Sogo targets to have over 50 branches by 2020". BusinessWorld. Retrieved 4 February 2021.
- Sogo Hotels in Manila, Trails.com, Inc. Retrieved 2012
- "About Us". Hotel Sogo. Archived from the original on 21 March 2012. Retrieved 18 March 2016.
- News, Panay (2019-02-12). "A glimpse into largest chain Hotel Sogo's future". Panay News. Retrieved 2020-01-27.
- "LOOK: Sogo uses 'hoverboards' to deliver food". ABS-CBN News. January 6, 2016. Retrieved March 1, 2016.