Motel 168

Motel 168 (Chinese: 莫泰168; pinyin: Mòtài 168) is a hotel brand of Home Inn. It used to belong to Shanghai Motel Management Co., Ltd. The company was owned by Shanghai Merrylin Restaurant Management Co., Ltd (S: 上海美林阁餐饮经营管理有限公司) and Merrylin Hotel Management Co., Ltd.[1] The Shanghai Merrylin company had its headquarters in Changning District, Shanghai.[2]

A Motel 168 in Shanghai

History

In 2006 Morgan Stanley purchased 20% of the Motel 168 company for $20 million United States dollars. Morgan Stanley bought shares of Motel 168 two additional times to give it a total ownership of 59%.[3]

As of 2008, Motel 168, Home Inn, and Jinjiang Inn together controlled 44% of China's budget hotel market.[4]

In March 2011 Morgan Stanley indicated its desire to sell the company, so Home Inn, Hanting Hotel Group, and Shanghai International Jin Jiang Hotel Group, and Accor were among potential bidders which expressed interest in acquiring Motel 168.[3] Home Inn acquired Motel 168 in October 2011.[5]

Operations

Motel 268 was the economy brand of Motel 168. Jiazhen Huo and Zhisheng Hong, authors of Service Science in China, wrote that 268 was a part of the company's multi-branding strategy.[6]

Motel 168 locations included Merrylin Cafeteria, which served European-esque food.[1]

References
  1. "Introduction" (Archive). Motel 168. June 13, 2007. Retrieved on June 30, 2014.
  2. "Contact" (Archive). Shanghai Merrylin Restaurant Management Co., Ltd. March 10, 2005. Retrieved on July 30, 2014. "Room 3105-3106, No.1088 West Yan'an Road, Shanghai" - Chinese address (Archive): "上海市延安西路1088号3105-3106室"
  3. Shi, Yingying. "Budget hoteliers eye Motel 168 chain" (Archive). China Daily. March 22, 2011. Retrieved on July 30, 2014.
  4. Shen, Samuel. "China's booming budget hotels profit from no frills" (Archive). Reuters. January 16, 2008. Retrieved on February 18, 2013.
  5. "Investor Relations Home Archived 2015-02-22 at the Wayback Machine" (Archive). Home Inn. Retrieved on February 18, 2013. "Headquarters Home Inns & Hotels Management Inc. No.124 Cao Bao Road, Xu Hui District Shanghai 200235, PRC" - Chinese address: "上海市徐汇区漕宝路124号"
  6. Huo, Jiazhen and Zhisheng Hong. Service Science in China. Springer Science & Business Media, January 6, 2013. p. 355. ISBN 3642344976, 9783642344978.


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