Summit Hotels and Resorts

Summit Hotels and Resorts is a Philippine brand of hotels owned and operated by Robinsons Land Corporation, the real estate arm of JG Summit Holdings established by Filipino-Chinese entrepreneur John Gokongwei Jr.. It began operating in 2009 with the opening of its first hotel, Summit Ridge Tagaytay in Tagaytay, Cavite. As of 2020, the company has six hotels, all located in the Philippines.

Summit Hotels and Resorts
Product typeHotel chain
OwnerRobinsons Land Corporation
CountryPhilippines
Introduced2009
MarketsPhilippines
Websitewww.summithotels.ph

History
The Summit Galleria Hotel in Cebu City.

Robinsons Land Corporation (RHR), the real estate arm of JG Summit Holdings, a business conglomerate established by Filipino-Chinese entrepreneur John Gokongwei Jr., first entered the hospitality industry in 2004 with the establishment of Robinsons Hotels and Resorts (RHR), its hospitality division. The company opened several luxury hotels in the country in partnership with various foreign hospitality brands, such as the Crowne Plaza Galleria and Holiday Inn Galleria, Dusit Thani Mactan Cebu, and The Westin Sonata Place Ortigas. As tourism in the Philippines continued to grow due to the increasing number of middle class travelers, RLC decided to tap into this hospitality market with the establishment of Summit Hotels and Resorts, its midscale hotel brand, and Go Hotels, its budget hotel brand, in 2009. That year, Summit Hotels and Resorts opened its first hotel in Tagaytay, Cavite, the 108-room Summit Ridge Tagaytay. [1][2]

In June 2011, the company opened its second Summit hotel, the 210-room Summit Circle Hotel near Fuente Osmena Circle in Cebu City. The hotel was previously called the Cebu Midtown Hotel until it closed for renovations following a fire incident in the connecting shopping mall in April that year.[3] [4]

On 11 March 2015, the company opened the 82-room Summit Hotel Magnolia within the Robinsons Magnolia shopping center in New Manila, Quezon City. [5]

On 14 March 2017, the company opened Summit Galleria Cebu in Cebu City. The 220-room hotel is located within the newly constructed Robinsons Galleria Cebu shopping mall near the city's Pier 4.[6][7]

On 22 June 2018, the 138-room Summit Hotel Tacloban opened in Tacloban, Leyte. It is located beside Robinsons Place Tacloban in Barangay Marasbaras.[8][9]

On 17 September 2019, the 100-room Summit Hotel Greenhills opened in San Juan, Metro Manila, making it the sixth property under the Summit brand.[10][11]

In 2020, Summit Hotels and Resorts, along with its sister hotel brand Go Hotels, announced that it will convert some of its rooms in selected hotel branches into rental office space due to the low demand for accommodations and travel brought about by the COVID-19 pandemic in the Philippines.[12][13][14]

Loyalty program

In June 2016, Summit Hotels and Resorts, along with Go Hotels, launched a loyalty program wherein Robinsons Rewards cardholders can earn points for every PH₱400 spent on accommodations and add-on purchases, such as food and beverage, spa and other services availed at the hotel.[15]

Upcoming hotels

Summit Hotels and Resorts is set to open two more hotels in 2021, in Naga, Camarines Sur and General Santos City.[2][16]

See also

References
  1. "About Us". www.summithotels.ph. Retrieved 31 January 2021.
  2. Reyes, Lai (19 September 2019). "How Arthur Gindap takes Robinsons Hotels & Resorts to the Summit of success". The Philippine Star. Retrieved 31 January 2021.
  3. Dagooc, Ehda (30 June 2011). "Midtown Hotel changes name to Summit Circle". The Philippine Star. Retrieved 31 January 2021.
  4. Sumacot-Abenoja, Niña (18 April 2011). "One boutique totally damaged: Fire hits mall at Fuente Osmeña". The Philippine Star. Retrieved 31 January 2021.
  5. "Summit Hotel Magnolia Grand Opening". www.robinsonsland.com. 17 March 2015. Retrieved 31 January 2021.
  6. Alcantara, Jojie (21 August 2017). "Summit Galleria Cebu launches grand opening". SunStar. Retrieved 31 January 2021.
  7. Silva, Victor Anthony (2 August 2016). "New Summit Hotel to rise in Robinsons Galleria". Cebu Daily News. Retrieved 31 January 2021.
  8. Padillo, Maya (22 June 2018). "Robinsons targets MICE market for new Summit Hotel in Tacloban". BusinessWorld. Retrieved 31 January 2021.
  9. Meniano, Sarwell (23 June 2018). "Summit Hotel Tacloban opening to draw big events". Philippine News Agency. Retrieved 31 January 2021.
  10. "There's a New Destination in Town: Summit Hotel Greenhills". www.jgsummit.com.ph. 30 October 2019. Retrieved 31 January 2021.
  11. Garcia, Angelo (24 October 2019). "This new Greenhills hotel upgrades guest experience with self check-in kiosks". ABS-CBN News. Retrieved 31 January 2021.
  12. "Go, Summit hotels convert some guest rooms into long-stay, office spaces". ABS-CBN News. 8 July 2020. Retrieved 31 January 2021.
  13. Chua, Zsarlene (7 July 2020). "Hotel chain to convert some rooms into office space". BusinessWorld. Retrieved 31 January 2021.
  14. Concepcion, Pocholo (9 August 2020). "Robinsons Hotels offer rooms, office space for rent". Philippine Daily Inquirer. Retrieved 31 January 2021.
  15. "Summit, Go Hotels launch Loyalty Program". Philippine Daily Inquirer. 11 June 2016. Retrieved 31 January 2021.
  16. Ferrolino, Mark Louis (29 May 2018). "Robinsons set to open 3 more Summit hotels". BusinessWorld. Retrieved 31 January 2021.
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