I'm Alan Partridge

Alan's wife Carol has kicked him out and he is living at the Linton Travel Tavern, a hotel near the A11 in Cambridgeshire. He tells the hotel's manager Susan that his wife is living with a fitness instructor and that insulting graffiti has been sprayed on his car. He encounters handyman Michael, whom he asks to remove the graffiti, but has difficulty understanding Michael due to his strong Geordie accent.

Without a second series of his programme, Alan is nearing bankruptcy and chooses to fire the entire staff at his company, Peartree Productions, rather than downsize his beloved car. However, when the staff ask him if he has a second series, Alan panics, and tells them that he has been successful.

While the staff prepare a party, and Jill, his flirtatious, chain-smoking, 50-year-old, divorced receptionist (Julia Deakin) goes out to buy some snacks, Alan tries to extricate himself by firing staff members for various "offences," such as leaving an unwashed coffee cup on the table and rolling eyes. Whilst he locks himself in his boardroom, the staff leave. Jill returns, wondering where everyone has got to (he tells her they have gone to a spice museum) and the two go on a date to a nearby owl sanctuary, where Alan's attempts at conversation bewilder Jill.

After making various unsympathetic and ill-advised comments about farming on his radio show, Alan becomes an object of hatred for local farmers. On his radio show, Alan interviews the leader of the local Farmers' Union (Chris Morris), but instead of apologising, enrages local farmers even further.

Alan hosts "An Afternoon with Alan Partridge" at the hotel which is attended by his self-confessed "biggest fan", Jed Maxwell. He is also visited by Irish network executives (Graham Linehan and Arthur Mathews) who are considering giving him a show on Irish television. They are unimpressed by Alan (particularly regarding his ignorant take on the Troubles and his misunderstanding of the U2 song "Sunday Bloody Sunday"), though they get along very well with Lynn.

After an afternoon hosting a small village fayre and judging the vegetable competition, Alan is delighted to discover that Tony Hayers has died and that his successor is Chris Feather, a supporter of Alan’s works. Attending Hayers' funeral as he knows Chris will be there, he attempts to secure his sought-after second series. However, Feather later suffers a fatal heart attack just before Alan's new contract is signed.

While visiting Michael at the petrol station, Alan has a chance meeting with his old teacher Frank Raphael (Andrew Burt, who also provided the voice-overs for the various Radio Norwich jingles in both series). Alan convinces Raphael to let him give a talk to the sixth formers at the school where Raphael is now headmaster. Whilst at the school, Alan bumps into an old schoolmate who is now a teacher (Ian Puleston-Davies). They try to reminisce over old times, but Alan still holds a grudge against him for drawing a penis on the back of his school blazer in chalk, which Alan was caned for. In his talk, Alan ends up insulting Raphael for caning him when he was younger and also insults his schoolmate for "getting the lab assistant pregnant, and never sees the kid." All of this results in Alan receiving a stern talking-to in the headmaster's office.

Michael comes to stay for a few days after his front door is stolen; Alan is asked to present a sales conference for "Dante's of Reading," a company that supplies coal-effect fires and fireplaces. Dante's Piet Morant (Steve Brody), a South African, visits Alan's partially built house. After his frequent pranks with the security staff at his country club backfire and the police are called, Alan is forced to bring Piet to his partially built house. Lynn and Michael improvise some makeshift furniture in the empty house: they balance a toilet door on a Black & Decker Workmate for a table and attach several torches to a bicycle wheel for lighting.

Alan makes a new friend at the BP garage, Dan (Stephen Mangan). They both like the same beer, use the same deodorant, and drive the same car. Dan owns a furniture store, and arranges for Alan to present the Colman's Mustard Bravery Awards. Alan's attempts to impress Karen Colman are unsuccessful, but she strikes up an instant rapport with Sonja, later inviting her back to her house without Alan. On hearing that the Colmans' family motto is "Too much mustard gets up your nose," Alan tries to impress her by eating a large spoonful of mustard.

Alan plans to watch all the James Bond films in sequential order for the bank holiday weekend with Michael. Lynn reveals to Alan that she has a new friend, Gordon, an ex-policeman who threatens Alan for mistreating Lynn. The Bond weekend goes wrong when Lynn accidentally destroys his Bond movies after spilling Sunny Delight over them. Alan then discovers that Michael has another friend, Tex (Peter Serafinowicz). He becomes jealous and falls out with Michael, un-inviting him to the Bond-athon. After making up with Michael, Alan discovers that Tex has taped over the one undamaged Bond film with an episode of "America's Strongest Man."

The Inland Revenue are due to call and carry out a random investigation on Alan's business affairs, causing him to worry. The Inland Revenue people arrive earlier than the set time, catching Alan dancing in his caravan to Gary Numan's "Music for Chameleons". Panicking, Alan behaves extremely suspiciously.

The building work on Alan's house is finally complete and Sonja wants to move in. Alan, however, has other ideas. He is interviewed on a radio show called Prayer Wave, where his insensitive comments result in one of the guests (Julia Davis) walking out. After this, he attends Lynn's baptism at her church where he simulates blowing his head off with a shotgun and assaults one of the guests (Rob Brydon) who questions Alan's anecdote-writing ability.