WKQC

WKQC (104.7 FM) is a commercial radio station in Charlotte, North Carolina. It is owned by the Beasley Broadcast Group and it plays an adult contemporary radio format. For most of November and December, it switches to all-Christmas music. WKQC's studios are located on South Boulevard in Charlotte.

WKQC
CityCharlotte, North Carolina
Broadcast areaCharlotte/Metrolina
Frequency104.7 MHz (HD Radio)
BrandingK104.7
SloganMore Music, Better Variety
Programming
FormatAdult contemporary
SubchannelsHD2: 70s hits
HD3: WBCN (AM) sports radio simulcast
Ownership
OwnerBeasley Broadcast Group
(Beasley Media Group Licenses, LLC)
WBAV, WBCN, WNKS, WPEG, WSOC-FM
History
First air date
May 22, 1960 (as WYFM)
Former call signs
WYFM (1960-1973)
WEZC (1973-1989)
WMXC (1989-1994))
WSSS (1994-2003)
Call sign meaning
WK Queen City (nickname for Charlotte)
Technical information
Facility ID20338
ClassC0
ERP100,000 watts
HAAT369 meters (1,211 ft)
Links
WebcastListen live
Websitek1047.com

WKQC has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations in the U.S. The transmitter site is in East Charlotte, off Hood Road.[1] It broadcasts in the HD Radio format.[2] The HD2 digital subchannel airs a "70s hits" format, while WKQC-HD3 is a simulcast of sister station WBCN 1660 AM's sports radio programming.

The station receives co-channel interference from WNOK in Columbia, South Carolina, just 75 miles south of Charlotte. The Chester and Lancaster, South Carolina areas are affected the most with interference from both stations. Both WKQC and WNOK use directional antennas. Despite this, the stations' overlap causes listener problems in areas of Northern South Carolina, and closer to Charlotte on some summer days when tropo interference is strong.

History

WIST-FM began broadcasting on 104.7 in January 1948 with an ERP of 50KW.[3] The station was owned by Surety Broadcasting who also owned WIS in Columbia, South Carolina.[4] In 1953, WIST-FM went "silent" as Broadcasting Company of the South chose to concentrate on 930-AM which signed on in 1951.[5]

Beautiful music

On May 22, 1960, the station signed on as WYFM.[6] It was owned by Charlotte Broadcasting, Inc., and had a beautiful music format. By 1973, after EZ Communications bought the station, WYFM became WEZC (known by the moniker "EZ-104") and increased its power to 100,000 watts.

In September 1978, easy listening rival WBT-FM changed to album rock and became WBCY, leaving WEZC as the city's only beautiful music station. The easy format continued for 14 years, although over time, more vocals were added to the playlist and many instrumental songs were deleted.

Soft AC

In December 1982, even though the area had two other soft adult contemporary FM stations, 96.9 WLVV and 101.9 WZXI, WEZC changed to soft adult contemporary as well. Artists included Air Supply, Billy Joel, Sheena Easton, Simon & Garfunkel, Stevie Wonder, Alabama, The Beatles, James Taylor and Michael McDonald.[7] The switch generated so many protests that WZXI moved to fill the gap.[8] During the 1980s, WEZC gradually evolved from soft adult contemporary to mainstream adult contemporary. The station's most famous personality was controversial morning host Chuck Boozer.

In March 1989, WEZC completed its transition with a name and call letter change to WMXC, "Mix 104.7", and the WEZC call letters were picked up by the former WRLX at 102.9.[9] The station originally wanted the call sign WMIX, but at the last minute found out those calls were already being used by a pair of stations in Mount Vernon, Illinois, WMIX AM and WMIX-FM. Furthermore, in a somewhat controversial move, for a time it referred to itself on-air as WMIX, with an announcer whispering its true calls hurriedly during hourly legal station identification. However, the use of WMIX as a brand was short-lived, as the owners of the WMIX stations in Mount Vernon, Withers Broadcasting, registered the "WMIX" branding as a registered trademark.[10] WMXC would gain a sister station in 1992, when Cox Broadcasting sold WSOC-FM to EZ.

Classic hits

On September 2, 1994, with WBT-FM and WLYT (formerly the "new" WEZC) competing, WMXC became WSSS, "Star 104.7", playing "Super Sounds of the Seventies", which evolved to classic hits later in 1997.[11] WSSS would gain 4 sister stations (WBAV-FM, WBAV-AM, WNKS and WPEG) in December 1996 from Evergreen Media, which was part of a large multi-market swap (Evergreen received EZ Communications' Philadelphia stations WIOQ and WUSL in return).[12] EZ would then be bought by American Radio Systems in July 1997. ARS would be bought out by Infinity Broadcasting on September 19, 1997, making WSSS a CBS O&O station (CBS owned Infinity).

In January 2000, WSSS added 1980s music to the playlist.[13] The station later went all-1980s. WSSS shifted back to classic hits in 2002. But even though format changes generated brief ratings improvement, nothing worked until the station returned to adult contemporary music, with an emphasis on older songs. The switch to the current format came after stunting with Christmas music beginning on Halloween and continuing all through the 2003 holiday season.

Return to AC

Operations Manager John Reynolds, Market Manager Bill Schoening and AC Programming Consultant Gary Berkowitz designed the rebirth of the station. Plans were to rename the station "Cool 104.7". However, on December 23, just three days before the new format was scheduled to debut, CBS Radio's legal department notified the station that the word "Cool", when used as a noun, had been copyrighted by Clear Channel Communications. A $10,000 jingle package had to be scrapped and Program Director Tom Jeffries and PM Drive host T. Edward Bensen spent Christmas Day re-imaging the station with the quickly revised name of "K 104.7" so the debut could occur as scheduled the next morning.[14]

Infinity changed its name to CBS Radio in December 2005 as part of the spin-off of CBS' motion picture and cable television assets under a relaunched Viacom.

Changes in personnel

In January 2007, Tom Jeffries, a former Boston-area programming legend who had been Program Director and Morning Host since the station's flip in 2004, resigned to go into semi-retirement. In April 2007, the station picked up local TV meteorologist Derek James as the new morning host, while promoting Scarlet C. to Assistant Program Director and T. Edward Bensen to Music Director.

The station abruptly eliminated its entire on-air staff in October 2008, with the only exception being Holly Haze from 7pm-12am weekdays. Production Director Rick Scaffe and Promotions Director Leah Galloway, as well as sister WNKS Promotions Director Natalie Kirby and long time WSOC-FM newsman Frank Lassiter were also cut at the same time in what was called a cost-cutting move.

The station hired Charlotte radio veteran Jon Robinson to do mornings from 6am-12pm a few months later. On November 18, 2009, his name was abruptly removed from the station website, with no report as to why he was terminated. Later, Robinson revealed that he'd been arrested at the end of his shift one day in October for violating a protective order, and that he and station officials agreed to part ways at the end of his contract so he could focus on recovering from a long term substance abuse problem.[15] By 2010, the station had hired an all-new air staff. In January 2012, WKQC changed its slogan from Charlotte's Cool Music Station to More Music, Better Variety.

Christmas music

WKQC calls itself "Christmas K-104.7" when it shifts to its all-Christmas format. The station also uses holiday-themed jingles. Initially, it aired the all-Christmas format only on weekends leading up to Thanksgiving, with a mix of regular and Christmas songs on the weekdays. On the week of Thanksgiving, the all-Christmas format began running on a full-time basis, as of Christmas 2008. The station bills itself as the Carolinas' radio home for the holidays, a title that WLYT once held exclusively until 2004, when both stations started going head-to-head. As of Christmas 2012, WKQC is the exclusive Christmas music station for Charlotte, thanks to WLYT's aforementioned format flip to adult hits and rebranding to WLKO ("102.9 The Lake").

In recent years, WKQC has flipped to all-Christmas songs, a week or two leading up to Thanksgiving.

WKQC also claims to be Charlotte's first eco-friendly station that boasts a promotions fleet of gas saving and flex fuel vehicles. To further promote this, WKQC switched their logo to "Be Cool, Go Green" and promotes a 'green' lifestyle by providing tips and partnering with local community campaigns in the Charlotte area.

Beasley ownership

On October 2, 2014, CBS Radio announced that it would trade all of their Tampa and Charlotte stations (including WKQC), as well as WIP in Philadelphia to the Beasley Broadcast Group in exchange for 5 stations located in Miami and Philadelphia.[16] The swap was completed on December 1, 2014.[17]

References

  1. Radio-Locator.com/WKQC
  2. http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=20338
  3. Broadcasting Yearbook 1949 Page 310
  4. Broadcasting Yearbook, 1949, Page 314.
  5. Broadcasting Yearbook, 1954, Page 235.
  6. Broadcasting Yearbook 1961-62 page B-118
  7. Mark Wolf, "WEZC Gives Up 'Beautiful Music' For Pop-Rock Format Monday," The Charlotte Observer, December 21, 1982, p. 15A.
  8. Mark Wolf, "Gastonia Station Will Switch Its Format To Beautiful Music," The Charlotte Observer, January 8, 1983, p. 15A.
  9. Jeff Borden, "WEZC Has New Format, Call Letters; New Playlist Aims at Both Sexes", The Charlotte Observer, March 21, 1989.
  10. Justia Trademarks: "WMIX - Trademark Details"
  11. http://www.americanradiohistory.com/Archive-RandR/1990s/1994/RR-1994-09-09.pdf
  12. http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-12-06.pdf
  13. Bill Keveney, "Star 104.7 Tweaks Its '70s Format", The Charlotte Observer, January 25, 2000.
  14. http://www.americanradiohistory.com/Archive-RandR/2000s/2004/RR-2004-01-02.pdf
  15. Former Media Star Reveals Dark Life, Charlotte Observer, December 20, 2009
  16. CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
  17. Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.