Masters Tournament

The idea for Augusta National originated with Bobby Jones, who wanted to build a golf course after his retirement from the game. He sought advice from Clifford Roberts, who later became the chairman of the club. They came across a piece of land in Augusta, Georgia, of which Jones said: "Perfect! And to think this ground has been lying here all these years waiting for someone to come along and lay a golf course upon it."[7] The land had been an indigo plantation in the early nineteenth century and a plant nursery since 1857.[8] Jones hired Alister MacKenzie to help design the course, and work began in 1931. The course formally opened in 1933, but MacKenzie died before the first Masters Tournament was played.[9]

The first "Augusta National Invitation Tournament", as the Masters was originally known, began on March 22, 1934, and was won by Horton Smith, who took the first prize of $1,500. The present name was adopted in 1939. The first tournament was played with current holes 10 through 18 played as the first nine, and 1 through 9 as the second nine[10] then reversed permanently to its present layout for the 1935 tournament.[4]

Initially the Augusta National Invitation field was composed of Bobby Jones' close associates. Jones had petitioned the USGA to hold the U.S. Open at Augusta but the USGA denied the petition, noting that the hot Georgia summers would create difficult playing conditions.[11]

Gene Sarazen hit the "shot heard 'round the world" in 1935, holing a shot from the fairway on the par 5 15th for a double eagle (albatross).[12] This tied Sarazen with Craig Wood, and in the ensuing 36-hole playoff, Sarazen was the victor by five strokes.[13] The tournament was not played from 1943 to 1945, due to World War II. To assist the war effort, cattle and turkeys were raised on the Augusta National grounds.[4]

Byron Nelson won the first of two Masters titles in 1937. Jimmy Demaret won three times as did Sam Snead in the 1940s and 1950s. Ben Hogan won the 1951 and 1953 Masters and was runner-up on four occasions.

The Big Three of Arnold Palmer, Gary Player, and Jack Nicklaus dominated the Masters from 1960 through 1978, winning the event 11 times among them during that span. After winning by one stroke in 1958,[13] Palmer won by one stroke again in 1960 in memorable circumstances. Trailing Ken Venturi by one shot in the 1960 event, Palmer made birdies on the last two holes to prevail. Palmer would go on to win another two Masters in 1962 and 1964.[13]

Jack Nicklaus
at the 2006 par 3 contest

Jack Nicklaus emerged in the early 1960s, and served as a rival to the popular Palmer. Nicklaus won his first green jacket in 1963, defeating Tony Lema by one stroke.[14] Two years later, he shot a then-course record of 271 (17 under par) for his second Masters win, leading Bobby Jones to say that Nicklaus played "a game with which I am not familiar."[15] The next year, Nicklaus won his third green jacket in a grueling 18-hole playoff against Tommy Jacobs and Gay Brewer.[16] This made Nicklaus the first player to win consecutive Masters. He won again in 1972 by three strokes.[13] In 1975, Nicklaus won by one stroke in a close contest with Tom Weiskopf and Johnny Miller in one of the most exciting Masters to date.[17]

Gary Player became the first non-American to win the Masters in 1961, beating Palmer, the defending champion, by one stroke when Palmer double-bogeyed the final hole.[13] In 1974, he won again by two strokes.[13] After not winning a tournament on the U.S. PGA tour for nearly four years, and at the age of 42, Player won his third and final Masters in 1978 by one stroke over three players.[13] Player currently shares (with Fred Couples) the record of making 23 consecutive cuts, and has played in a record 52 Masters.[18][19]

A controversial ending to the Masters occurred in 1968. Argentine champion Roberto De Vicenzo signed his scorecard (attested by playing partner Tommy Aaron) incorrectly recording him as making a par 4 instead of a birdie 3 on the 17th hole of the final round. According to the rules of golf, if a player signs a scorecard (thereby attesting to its veracity) that records a score on a hole higher than what he actually made on the hole, the player receives the higher score for that hole. This extra stroke cost De Vicenzo a chance to be in an 18-hole Monday playoff with Bob Goalby, who won the green jacket. De Vicenzo's mistake led to the famous quote, "What a stupid I am."[13][20]

In 1975, Lee Elder became the first African American to play in the Masters,[21] doing so 15 years before Augusta National admitted its first black member, Ron Townsend, as a result of the Shoal Creek Controversy.[22]

Non-Americans collected 11 victories in 20 years in the 1980s and 1990s, by far the strongest run they have had in any of the three majors played in the United States since the early days of the U.S. Open. The first European to win the Masters was Seve Ballesteros in 1980. Nicklaus became the oldest player to win the Masters in 1986 when he won for the sixth time at age 46.[13][23]

During this period, no golfer suffered more disappointment at the Masters than Greg Norman. In his first appearance at Augusta in 1981, he led during the second nine but ended up finishing fourth. In 1986, after birdieing holes 14 through 17 to tie Nicklaus for the lead, he badly pushed his 4-iron approach on 18 into the patrons surrounding the green and missed his par putt for a closing bogey. In 1987, Norman lost a sudden-death playoff when Larry Mize holed out a remarkable 45-yard pitch shot to birdie the second playoff hole. Mize thus became the first Augusta native to win the Masters.[24] In 1996, Norman tied the course record with an opening round 63 and had a six-stroke lead over Nick Faldo entering the final round. However, he stumbled to a closing 78 while Faldo, his playing partner that day, carded a 67 to win by five shots for his third Masters championship.[25] Norman also led the 1999 Masters on the second nine of the final round, only to falter again and finish third behind winner José María Olazábal, who won his second green jacket. Norman finished in the top five at the Masters eight times but never won.

Two-time champion Ben Crenshaw captured an emotional Masters win in 1995, just days after the death of his lifelong teacher and mentor Harvey Penick. After making his final putt to win, he broke down sobbing at the hole and was consoled and embraced by his caddie. In the post-tournament interview, Crenshaw said: "I had a 15th club in my bag," a reference to Penick. (The "15th club" reference is based on the golf rule that limits a player to carrying 14 clubs during a round.) Crenshaw first won at Augusta in 1984.

In 1997, 21 year-old Tiger Woods became the youngest champion in Masters history, winning by 12 shots with an 18-under par 270 which broke the 72-hole record that had stood for 32 years.[4] In 2001 Woods completed his "Tiger Slam" by winning his fourth straight major championship at the Masters by two shots over David Duval.[13] He won again the following year, making him only the third player in history (after Nicklaus and Faldo) to win the tournament in consecutive years,[13] as well as in 2005 when he defeated Chris DiMarco in a playoff for his first major championship win in almost three years.[13]

In 2003 the Augusta National Golf Club was targeted by Martha Burk, who organized a failed protest at that year's Masters to pressure the club into accepting female members. Burk planned to protest at the front gates of Augusta National during the third day of the tournament, but her application for a permit to do so was denied.[26] A court appeal was dismissed.[27] In 2004, Burk stated that she had no further plans to protest against the club.[28] The club admitted its first two women members, Condoleezza Rice and Darla Moore, in 2012.

Augusta National chairman Billy Payne himself made headlines in April 2010 when he commented at the annual pre-Masters press conference on Tiger Woods' off-the-course behavior. "It's not simply the degree of his conduct that is so egregious here," Payne said, in his opening speech. "It is the fact he disappointed all of us and more importantly our kids and grandkids."[29][30][31]

In 2003, Mike Weir became the first Canadian to win a men's major championship and the first left-hander to win the Masters when he defeated Len Mattiace in a playoff.[13] The following year another left-hander, Phil Mickelson, won his first major championship by making a birdie on the final hole to beat Ernie Els by a stroke.[13] Mickelson also won the tournament in 2006 and 2010. In 2011, unheralded South African Charl Schwartzel birdied the final four holes to win by two strokes. In 2012, Bubba Watson won the tournament on the second playoff hole over Louis Oosthuizen. In 2013 Adam Scott won the Masters in a playoff over 2009 champion Ángel Cabrera, making him the first Australian to win the tournament.[32] Watson won the 2014 Masters by three strokes over Jordan Spieth and Jonas Blixt, his second Masters title in three years and the sixth for a left-hander in 12 years. In 2015, Spieth would become the second-youngest winner (behind Woods) in just his second Masters, equaling Woods' 72-hole scoring record.[33] In 2017, Sergio García beat Justin Rose in a playoff for his long-awaited first major title. In 2019, Tiger Woods captured his fifth Masters, his first win at Augusta National in 14 years and his first major title since 2008.

The 2020 Masters Tournament, originally scheduled to be played April 9–12, was postponed until November due to the ongoing coronavirus outbreak.[34]

The total prize money for the 2014 tournament was $9,000,000, with $1,620,000 going to the winner.[35] In the inaugural year of 1934, the winner Horton Smith received $1,500 out of a $5,000 purse.[36] After Nicklaus's first win in 1963, he received $20,000, while after his final victory in 1986 he won $144,000.[37][38] In recent years the purse has grown quickly. Between 2001 and 2014, the winner's share grew by $612,000, and the purse grew by $3,400,000.[35][36][39]

In addition to a cash prize, the winner of the tournament is presented with a distinctive green jacket, formally awarded since 1949 and informally awarded to the champions from the years prior. The green sport coat is the official attire worn by members of Augusta National while on the club grounds; each Masters winner becomes an honorary member of the club. The recipient of the green jacket has it presented to him inside the Butler Cabin soon after the end of the tournament in a televised ceremony, and the presentation is then repeated outside near the 18th green in front of the patrons. Winners keep their jacket for the year after their victory, then return it to the club to wear whenever they are present on the club grounds. Sam Snead was the first Masters champion to be awarded the green jacket after he took his first Masters title in 1949.

The green jacket is only allowed to be removed from the Augusta National grounds by the reigning champion, after which it must remain at the club. Exceptions to this rule include Gary Player, who in his joy of winning mistakenly took his jacket home to South Africa after his 1961 victory (although he has always followed the spirit of the rule and has never worn the jacket);[40] Seve Ballesteros who, in an interview with Peter Alliss from his home in Pedreña, showed one of his two green jackets in his trophy room; and Henry Picard, whose jacket was removed from the club before the tradition was well established, remained in his closet for a number of years, and is now on display at Canterbury Golf Club in Beachwood, Ohio, where he was the club professional for many years.[41][42]

By tradition, the winner of the previous year's Masters Tournament puts the jacket on the current winner at the end of the tournament. In 1966, Jack Nicklaus became the first player to win in consecutive years and he donned the jacket himself.[16] When Nick Faldo (in 1990) and Tiger Woods (in 2002) repeated as champions, the chairman of Augusta National put the jacket on them.

There are several awards presented to players who perform exceptional feats during the tournament. The player who has the daily lowest score receives a crystal vase, while players who score a hole-in-one or a double eagle win a large crystal bowl. For each eagle a player makes, they receive a pair of crystal goblets.

In addition to the green jacket, winners of the tournament receive a gold medal. In 2017, a green jacket that was found at a thrift store in 1994 was sold at auction for $139,000.[43]

Winners also have their names engraved on the actual silver Masters trophy. The runner-up receives a silver medal, introduced in 1951. Beginning in 1978, a silver salver was added as an award for the runner-up.[4]

In 1952, the Masters began presenting an award, known as the Silver Cup, to the lowest scoring amateur to make the cut. In 1954, they began presenting an amateur silver medal to the low amateur runner-up.[4]

The original trophy weighs over 130 pounds, and sits on a four-foot wide base. It resides permanently at Augusta National and depicts the clubhouse of the classic course. The replica, which is significantly smaller, stands just 6.5 inches tall and weighs 20 pounds. The champion and the runner-up both have their names engraved on the permanent trophy, solidifying themselves in golf history.[44]

The Double Eagle trophy was introduced in 1967 when Bruce Devlin holed out for double eagle on number 8. He was only the second to do so, and the first in 32 years, following Gene Sarazen on hole 15 in 1932. The trophy is a large crystal bowl with "Masters Tournament" engraved around the top.[45]

In 2013, Augusta National partnered with the USGA and the PGA of America to establish Drive, Chip and Putt, a youth golf skills competition which was first held in 2014. The event was established as part of an effort to help promote the sport of golf among youth; the winners of local qualifiers in different age groups advance to the national finals, which have been held at Augusta National on the Sunday immediately preceding the Masters. The driving and chipping portions of the event are held on the course's practice range, but the putting portion has been played on the course's 18th hole.[46][47][48]

On April 4, 2018, prior to the 2018 tournament, new Augusta National chairman Fred Ridley announced that the club would host the Augusta National Women's Amateur beginning in 2019. The first two rounds will be held at the Champion's Retreat club in Evans, Georgia, with the final two rounds hosted by Augusta National (the final round will take place on the Saturday directly preceding the tournament). Ridley stated that holding such an event at Augusta National would have the "greatest impact" on women's golf. Although concerns were raised that the event would conflict with the LPGA Tour's ANA Inspiration (which has invited top amateur players to compete), Ridley stated that he had discussed the event with commissioner Mike Whan, and stated that he agreed on the notion that any move to bolster the prominence of women's golf would be a "win" for the LPGA over time. The winner of the Augusta National Women's Amateur is exempt from two women's golf majors.[49][50]

The 9th hole on the par 3 course.

The Par-3 contest was first introduced in 1960, and was won that year by Snead. Since then it has traditionally been played on the Wednesday before the tournament starts. The par 3 course was built in 1958. It is a nine-hole course, with a par of 27, and measures 1,060 yards (970 m) in length.[51]

There have been 94 holes-in-one in the history of the contest, with a record nine occurring in 2016.[52] Camilo Villegas became the first player to card two holes-in-one in the same round during the 2015 Par 3 Contest. No par 3 contest winner has also won the Masters in the same year.[53][54] There have been several repeat winners, including Pádraig Harrington, Sandy Lyle, Sam Snead, and Tom Watson. The former two won in successive years.

In this event, golfers may use their children as caddies, which helps to create a family-friendly atmosphere. In 2008, the event was televised for the first time by ESPN.

The winner of the par 3 competition, which is played the day before the tournament begins, wins a crystal bowl.[55]

As with the other majors, winning the Masters gives a golfer several privileges which make his career more secure. Masters champions are automatically invited to play in the other three majors (the U.S. Open, The Open Championship, and the PGA Championship) for the next five years (except for amateur winners, unless they turn pro within the five-year period), and earn a lifetime invitation to the Masters. They also receive membership on the PGA Tour for the following five seasons and invitations to The Players Championship for five years.[56]

Because the tournament was established by an amateur champion, Bobby Jones, the Masters has a tradition of honoring amateur golf. It invites winners of the most prestigious amateur tournaments in the world. Also, the current U.S. Amateur champion always plays in the same group as the defending Masters champion for the first two days of the tournament.

Amateurs in the field are welcome to stay in the "Crow's Nest" atop the Augusta National clubhouse during the tournament. The Crow's Nest is 1,200 square feet (110 m²) with lodging space for five during the competition.

Since 1963, the custom in most years has been to start the tournament with an honorary opening tee shot at the first hole, typically by one or more legendary players. The original honorary starters were Jock Hutchison and Fred McLeod; this twosome led off every tournament from 1963 until 1973, when poor health prevented Hutchison from swinging a club. McLeod continued on until his death in 1976. Byron Nelson and Gene Sarazen started in 1981, and were then joined by Sam Snead in 1984. This trio continued until 1999 when Sarazen died, while Nelson stopped in 2001. Snead hit his final opening tee shot in 2002, a little over a month before he died.

In 2007, Arnold Palmer took over as the honorary starter. Palmer also had the honor in 2008 and 2009.[57] At the 2010 and 2011 Masters Tournaments, Jack Nicklaus joined Palmer as an honorary co-starter for the event.[58] In 2012, Gary Player joined them. Palmer announced in March 2016 that a lingering shoulder issue would prevent him from partaking in the 2016 tee shot.[59] Palmer was still in attendance for the ceremony.[60]

Following Palmer's death in 2016, the 2017 ceremony featured tributes; his green jacket was draped over an empty white chair, while everyone in attendance wore "Arnie's Army" badges.[61][62]

The Champions' Dinner is held each year on the Tuesday evening preceding Thursday's first round. The dinner was first held in 1952, hosted by defending champion Ben Hogan, to honor the past champions of the tournament.[63] At that time 15 tournaments had been played, and the number of past champions was 11. Officially known as the "Masters Club", it includes only past winners of the Masters, although selected members of the Augusta National Golf Club have been included as honorary members, usually the chairman.

The defending champion, as host, selects the menu for the dinner. Frequently, Masters champions have served cuisine from their home regions prepared by the Masters chef. Notable examples have included haggis, served by Scotsman Sandy Lyle in 1989,[64] and bobotie, a South African dish, served at the behest of 2008 champion Trevor Immelman. Other examples include German Bernhard Langer's 1986 Wiener schnitzel, Britain's Nick Faldo's fish and chips, Canadian Mike Weir's elk and wild boar, and Vijay Singh's seafood tom kah and chicken panang curry. The 2011 dinner of Phil Mickelson was a Spanish-themed menu in hopes that Seve Ballesteros would attend, but he was too sick to attend and died weeks later.[65]

In 1998, Tiger Woods after winning in 1997 served cheeseburgers, chicken sandwiches, french fries and milkshakes. Woods was the youngest winner, and when asked about his food choices, he responded with "They said you could pick anything you want...Hey, it’s part of being young, that’s what I eat."[66] Woods' first Champions' Dinner did come with some controversy, even before the first burger hit the grill. Fuzzy Zoeller, the 1979 champion, created a media storm when he suggested that Woods refrain from serving collard greens and fried chicken, dishes commonly associated with African-American culture, at the dinner.

Until 1983, all players in the Masters were required to use the services of an Augusta National Club caddie,[67][68][69] who by club tradition was always an African-American man.[22] Indeed, club co-founder Clifford Roberts is reputed to have said, "As long as I'm alive, golfers will be white, and caddies will be black."[70] Since 1983—six years after Roberts's death in 1977—players have been allowed the option of bringing their own caddie to the tournament.

The Masters requires caddies to wear a uniform consisting of a white jumpsuit, a green Masters cap, and white tennis shoes. The surname, and sometimes first initial, of each player is found on the back of his caddie's uniform. The defending champion always receives caddie number "1": other golfers get their caddie numbers from the order in which they register for the tournament. The other majors and some PGA Tour events formerly had a similar policy concerning caddies well into the 1970s;[71][72][73] the U.S. Open first allowed players to use their own caddies in 1976.[74][75]

As with many other courses, Augusta National's championship setup was lengthened in recent years. In 2001, the course measured 6,925 yards (6,332 m) and was extended to 7,270 yards (6,648 m) for 2002, and again in 2006 to 7,445 yards (6,808 m); 520 yards (475 m) longer than the 2001 course.[81][82] The changes attracted many critics, including the most successful players in Masters history, Jack Nicklaus, Arnold Palmer, Gary Player and Tiger Woods. Woods claimed that the "shorter hitters are going to struggle." Augusta National chairman Hootie Johnson was unperturbed, stating, "We are comfortable with what we are doing with the golf course." After a practice round, Gary Player defended the changes, saying, "There have been a lot of criticisms, but I think unjustly so, now I've played it.... The guys are basically having to hit the same second shots that Jack Nicklaus had to hit (in his prime)".[83]

Originally, the grass on the putting greens was the wide-bladed Bermuda. The greens lost speed, especially during the late 1970s, after the introduction of a healthier strain of narrow-bladed Bermuda, which thrived and grew thicker. In 1978, the greens on the par 3 course were reconstructed with bentgrass, a narrow-bladed species that could be mowed shorter, eliminating grain.[84] After this test run, the greens on the main course were replaced with bentgrass in time for the 1981 Masters. The bentgrass resulted in significantly faster putting surfaces, which has required a reduction in some of the contours of the greens over time.[84]

Just before the 1975 tournament, the common beige sand in the bunkers was replaced with the now-signature white feldspar. It is a quartz derivative of the mining of feldspar and is shipped in from North Carolina.[85]

In 2019, the fifth hole was lengthened from 455 yards to 495 yards with two new gaping bunkers on the left side of the fairway.[86]

CBS has televised the Masters in the United States every year since 1956,[100] when it used six cameras and covered only the final four holes. Tournament coverage of the first eight holes did not begin until 1993 because of resistance from the tournament organizers, but by 2006, more than 50 cameras were used. Chairman Jack Stephens felt that the back nine was always more "compelling", increased coverage would increase the need for sponsorship spending, and that broadcasting the front nine of the course on television would cut down on attendance and television viewership for the tournament.[100][101][102] USA Network added first- and second-round coverage in 1982.[103] In 2008, ESPN replaced USA as broadcaster of early-round coverage. These broadcasts use the CBS Sports production staff and commentators, but with ESPN personality Scott Van Pelt (succeeding Mike Tirico, who replaced Bill Macatee's similar role under USA Network) as studio host, as well as Curtis Strange as studio analyst.[104][103][105]

In 2005, CBS broadcast the tournament with high-definition fixed and handheld wired cameras, as well as standard-definition wireless handheld cameras. In 2006, a webstream called "Amen Corner Live" began providing coverage of all players passing through holes 11, 12, and 13 through all four rounds.[106] This was the first full tournament multi-hole webcast from a major championship. In 2007, CBS added "Masters Extra," an extra hour of full-field bonus coverage daily on the internet, preceding the television broadcasts. In 2008, CBS added full coverage of holes 15 and 16 live on the web. In 2011, "Masters Extra" was dropped after officials gave ESPN an extra hour each day on Thursday and Friday. In 2016, the Amen Corner feed was broadcast in 4K ultra high definition exclusively on DirecTV—as one of the first live U.S. sports telecasts in the format.[107][108] A second channel of 4K coverage covering holes 15 and 16 was added in 2017,[109] and this coverage was produced with high-dynamic-range (HDR) color in 2018.[110]

While Augusta National Golf Club has consistently chosen CBS as its U.S. broadcast partner, it has done so in successive one-year contracts.[111] Former CBS Sports president Neal Pilson stated that their relationship had gotten to the point where the contracts could be negotiated in just hours.[100] Due to the lack of long-term contractual security, as well as the club's limited dependence on broadcast rights fees (owing to its affluent membership), it is widely held that CBS allows Augusta National greater control over the content of the broadcast, or at least performs some form of self-censorship, in order to maintain future rights. The club, however, has insisted it does not make any demands with respect to the content of the broadcast.[112][113] Despite this, announcers who have been deemed not to have acted with the decorum expected by the club have been removed, notably Jack Whitaker and Gary McCord,[112] and there also tends to be a lack of discussion of any controversy involving Augusta National, such as the 2003 Martha Burk protests.[113]

The coverage itself carries a more formal style than other golf telecasts; announcers refer to the gallery as patrons rather than as spectators or fans. Gallery itself is also used.[114] The club also disallows promotions for other network programs, or other forms of sponsored features.[114] Significant restrictions have been placed on the tournament's broadcast hours compared to other major championships. Only in the 21st century did the tournament allow CBS to air 18-hole coverage of the leaders, a standard at the other three majors.[112] Since 1982, CBS has used "Augusta" by Dave Loggins as the event telecast's distinctive theme music. Loggins originally came up with the song during his first trip to the Augusta course in 1981.[115]

The club mandates minimal commercial interruption, currently limited to four minutes per hour (as opposed to the usual 12 or more); this is subsidized by selling exclusive sponsorship packages to two or three companies – currently these "global sponsors" are AT&T, IBM, and Mercedes-Benz.[114] AT&T (then SBC) and IBM have sponsored the tournament since 2005, joined at first by ExxonMobil, which in 2014 was replaced as a global sponsor by Mercedes-Benz.[116] In 2002, in the wake of calls to boycott tournament sponsors over the Martha Burk controversy, club chairman Hootie Johnson suspended all television sponsorship of the 2003 tournament. He argued that it was "unfair" to have the Masters' sponsors become involved with the controversy by means of association with the tournament, as their sponsorship is of the Masters and not Augusta National itself. CBS agreed to split production costs for the tournament with the club to make up for the lack of sponsorship. After the arrangement continued into 2004, the tournament reinstated sponsorships for 2005, with the new partners of ExxonMobil, IBM, and SBC.[117][118]

The club also sells separate sponsorship packages, which do not provide rights to air commercials on the U.S. telecasts, to two "international partners"; in 2014, those companies were Rolex and UPS (the latter of which replaced Mercedes-Benz upon that company's elevation to "global sponsor" status).[116]

WestwoodOne (previously Dial Global and CBS Radio) has provided live radio play-by-play coverage in the United States since 1956. This coverage can also be heard on the official Masters website. The network provides short two- or three-minute updates throughout the tournament, as well as longer three- and four-hour segments towards the end of the day.[119]

The BBC had broadcast the Masters in the UK since 1986, and it also provides live radio commentary on the closing stages on Radio Five Live. With the 2007 launch of BBC HD, UK viewers can now watch the championship in that format. BBC Sport held the TV and radio rights through to 2010.[120] The BBC's coverage airs without commercials because it is financed by a licence fee. From the 2011 Masters, Sky Sports began broadcasting all four days, as well as the par 3 contest in HD and, for the first time ever, in 3D. The BBC continued to air live coverage of the weekend rounds in parallel with Sky until 2019, when it was announced that Sky will hold exclusive rights to live coverage of all four rounds beginning 2020. The BBC will only hold rights to delayed highlights. With its loss of live rights to the Open Championship to Sky in 2016, it marks the first time since 1955 that the BBC no longer holds any rights to live professional golf.[121][122][123]

In Ireland, Setanta Ireland previously showed all four rounds, and now since 2017 Eir Sport broadcast all four rounds live having previously broadcast the opening two rounds with RTÉ broadcasting the weekend coverage.[124]

In Canada, broadcast rights to the Masters are held by Bell Media, with coverage divided between TSN (cable), which carries live simulcasts and primetime encores of CBS and ESPN coverage for all four rounds, CTV (broadcast), which simulcasts CBS's coverage of the weekend rounds, and RDS, which carries French-language coverage. Prior to 2013, Canadian broadcast rights were held by a marketing company, Graham Sanborn Media,[125] which in turn bought time on the Global Television Network, TSN, and RDS (except for 2012 when French-language coverage aired on TVA and TVA Sports) to air the broadcasts, also selling all of the advertising for the Canadian broadcasts. This was an unusual arrangement in Canadian sports broadcasting, as in most cases broadcasters acquire their rights directly from the event organizers or through partnerships with international rightsholders, such as ESPN International (ESPN owns a minority stake in TSN). In 2013, Global and TSN began selling advertising directly, and co-produced supplemental programs covering the tournament (while still carrying U.S. coverage for the tournament itself).[126][127]

On December 15, 2015, TSN parent company Bell Media announced that it had acquired exclusive Canadian rights to the tournament beginning 2016 under a multi-year deal. Broadcast television coverage moved to co-owned broadcast network CTV, while TSN uses its expanded five-channel service to carry supplemental feeds (including the Amen Corner feed and early coverage of each round) that were previously exclusive to digital platforms.[128][129]

In 53 countries, including much of Latin America, broadcast rights for the entire tournament are held by the ESPN International networks.[130]