Melodrama World Tour

The Melodrama World Tour was the second concert tour by New Zealand singer Lorde, undertaken in support of her second studio album, Melodrama (2017). Lorde headlined several music festivals before commencing the tour, and went on to communicate frequently with stage designer Es Devlin to plan the show's design. European shows began in September 2017, followed by dates in Oceania and a solo trek through North America. Dates in other European cities soon followed along with various festival performances.

Melodrama World Tour
Tour by Lorde
Associated albumMelodrama
Start date26 September 2017 (2017-09-26)
End date17 November 2018 (2018-11-17)
Legs4
No. of shows
  • 23 in Europe
  • 14 in Oceania
  • 33 in North America
  • 2 in Asia
  • 4 in South America
  • 76 in total
Lorde concert chronology

The show consisted of three segments and two costume changes. The first featured Lorde in a dark outfit, while during the second segment she wore a lighter costume. The set list consisted of songs from her debut and second studio albums. She also performed one of several cover versions of songs at each show and premiered an unreleased song titled "Precious Metals". An alternate set list with several video interludes was performed during the first European leg of her tour. The show received critical acclaim, with critics complimenting her stage design and her presence.

Background and development

Lorde announced dates for the Europe and Oceania legs of her tour via Twitter on 8 June 2017.[1] Her tweet was accompanied by the release of a new song titled "Sober" (2017) and the announcement of the opening act for her tour, Khalid.[2] The following week, a North American leg was announced.[3] Lorde revealed her opening acts would be Mitski, Tove Styrke and Run the Jewels on 4 October 2017.[4] Shortly after the 60th Annual Grammy Awards, Lorde tweeted, "If you're debating whether or not I can murder a stage ... come see it for [yourself]" after it was reported that she was the only Album of the Year nominee not to be offered a solo performance at the ceremony.[5]

Prior to starting her tour, Lorde made several festival appearances as a headliner to promote her album Melodrama.[6] She appeared at Glastonbury in the United Kingdom, where her set was widely praised by critics.[7][8] A month later, she performed at Osheaga in Montreal, with Tove Lo serving as a special guest, performing a duet of "Homemade Dynamite" with Lorde.[9] She also headlined Lollapalooza in Chicago,[10] however, her set was cut short due to inclement weather.[11] Lorde made other appearances including at Roskilde in Denmark,[12] Fuji Rock in Japan,[13] Bumbershoot in Seattle and Life is Beautiful in Nevada.[14][15]

Equipment
A transparent container (pictured) was employed for the duration of the tour. When raised and unoccupied it tilted up to 30 degrees — 10 degrees when occupied.[16]

After performing "Green Light" and "Liability" on the 11 March 2017 episode of Saturday Night Live, Lorde met with stage designer Es Devlin to outline a set design for her tour. The pair communicated frequently during the recording sessions for Melodrama.[17] For her Coachella set they collaborated with Tait Towers, a live event engineering firm, to create a 20 ft (6 m)-long "see-through container";[16] after a successful show, she opted to employ the container for her tour.

Several modifications were made to the container to suit the size of each dancer who would occupy the vessel. Four hoists, four hatch doors and a rope ladder were added although its size was not altered. The container could support seven performers and tilt at a 10 degree angle when occupied; unoccupied, it could tilt at a 30 degree angle.[16] Richard Young, the tour's production director, said the purpose of the container was to mirror the album's storyline, saying:

We reveal the tank a third of the way in; it goes up and down and dancers get into it. At the end, the dancers ride the tank into the grid, and the party floats away. [Lorde] walks away, leaving the party going on behind her.[18]

Shannon Nickerson, Tait Towers' project manager, considered two factors for the container's design: its ability to be disassembled and shipped with "minimal square footage" and to provide movement around the stage. The container measured 21 ft (6 m) wide, 7 ft (2 m) deep, and 8 ft (2 m) high with a maximum trim height of 48 ft (15 m).[18] It was sealed underneath a slip stage, allowing the container to ascend from downstage when the slip opens. Lorde collaborated with lighting designer Martin Phillips on stage lighting. They created an outline of the container with 16 Martin by Harman VDO Sceptrons.[18] The interior featured eight Solaris Flare Q+ units while its exterior was illuminated with four Robe Robin BMFL Blades. Philips and Lorde also worked on the tour's color palette. Due to her synesthesia, she provided him with "broad color palettes" for each song to mirror her feelings associated with them.[18]

Sound technology

In 2017, Lorde's production team collaborated with Firehouse Productions and L-Acoustics on a technical partnership. According to Scott Sugden, head of applications for L-Acoustics, Lorde utilized the "frontal" system, where the public address system is located on the stage forefront.[19] Her set also used "five arrays directly above the stage", four extension arrays, nine speakers as well as 16 KS-28 subwoofers.[19] Upstaging, Inc. distributed lighting and video supplies and operated as a rigging vendor for the tour. Chris Russo, director of touring for Firehouse, commented that rigging the stage was a challenge, saying:

The Lorde tour was more of everything. Usually, you hang a left/right P.A. plus the sides, you get your angles and lasers sighted-in on four hangs, and you're done. With 360, you add two more. With this show, those guys are sighting-in 11 hangs, and that's not even including the (flown) subs — and that's at least two-and-a-half times as many motors as in a typical rock show.[19]

Philip Harvey, a mixing engineer, utilized the Solid State Logic L500 Plus keypad that detects each instrument and displays it as small circle on the "L-ISA Controller screen" with a map locating each speaker. Harvey operated at a range of 102-107db. The L-ISA Processor stabilized sound variances; Sugden compared its sound to watching a jazz performer in a cabaret show.[19] For Lorde's vocal layering and texture, Harvey used two reverberation systems, a MultiRack: the Waves Abbey Road Reverb Plates and IR-Live Convolution Reverb, with the latter using the "Sydney Opera House impulse response" to create a deeper and augmented effect.[20]

Concert synopsis
During the performance of "The Louvre", Lorde was carried horizontally by four of her tour dancers. Critics compared it to a "sacrifice ritual".[21]

The show was divided into three segments and an encore. The main show began with a dark stage for "Sober". Six dancers were onstage in different poses as lights faded in and out; they moved downstage as Lorde began to sing. She was concealed from the audience until the second verse when a pair of lights revealed her. After concluding "Homemade Dynamite", she greeted the crowd with, "Hello and welcome to the Melodrama World Tour!".[22] During "Tennis Court", one dancer stood on top of a transparent container box, facing the audience with a spotlight shining on her. The next song, "Magnets", was performed with three dancers behind Lorde; three spotlights illuminated the stage in pink and purple colours. A video played in the background showing four women in a car sharing a flask and smoking a joint as they apply their makeup. The song ended with Lorde performing a synchronized dance routine with her dancers.

Two female dancers mimed each other's actions during "Buzzcut Season". Lorde opened the left door of the container and walked inside as the lights shifted from yellow to pink and left momentarily. She introduced "400 Lux" saying, "This is for the kids from the suburbs."[21] A video played in the background showing a woman resting her head near a car window as it drives through city streets at night. During "Ribs", all six dancers returned to perform while a blue and green video played. Lorde stepped inside the container as an interlude played towards the end of the song. A dim blue spotlight shone on her and then faded as she changed into a bright-coloured outfit. During "The Louvre", two dancers performed an interpretative dance to the song. A video played showing monarch butterflies pollinating flowers, a woman graciously falling into a pool and two lovers kissing. During the song's outro, all six dancers lifted Lorde horizontally as she concluded the song. Each dancer mimed one another's movements during "Hard Feelings". One dancer remained inside the container as it ascended.

During the encore, Lorde uses a MPD24 MIDI controller (pictured) to play "Loveless" and "Precious Metals".

The dancer from the previous song remained in the container during "Yellow Flicker Beat". A video of Lorde spray-painting a car in an abandoned parking lot played in the background; the container tilted sideways several times during the performance. After completing the song, she spoke to the crowd about the previous year of her life; her dancers placed fluorescent light tubes around the stage before she sang "Writer in the Dark". She sang a cover of Frank Ocean's 2016 song "Solo" in an identical setting. Lorde introduced "Liability" saying, "This is another song about being alone".[23] During "Sober II (Melodrama)", the container ascended and tilted sideways to show all the dancers reenacting a fight in slow motion lit with red and violet hues. As the outro played, Lorde left the stage to change her outfit. Quotes from American journalist Joan Didion's 1968 essay collection book Slouching Towards Bethlehem were shown on a screen during an interlude.[24]

Lorde was shown in silhouette form inside the container with a male dancer as the song "Supercut" played. The container was illuminated in purple and pink hues. She laid down in the opposite direction of the dancer during the outro. During "Royals", the box pulsated white flashing lights. Lorde performed "Perfect Places" by herself as a video of a burning house played in the background. During "Green Light", two green and blue spotlights shone on her during the start of the performance while green lights strobed before the chorus. Rope ladders descended from the container for each dancer to use. The song slowed before the final chorus began as Lorde told the crowd, "I need you to dance. I need you to sing. I need you to give me everything. Can you do that?".[22] Star-shaped confetti shot out into the audience. For the encore, Lorde used a drum pad (MPD24 MIDI controller) for "Loveless";[25] she also performed an unreleased song titled "Precious Metals".[26] During the last song "Team", Lorde stepped outside the stage to sing an extended verse of the song while greeting fans. She concluded her performance by taking a bow and leaving the stage.

Reception

Critical response

The Melodrama World Tour received critical acclaim. Jon Caramanica of The New York Times praised her stage presence, saying: "She smiles and sighs as easily as she loses herself in reverie when the song demands it". Caramanica also noted how the "most striking moments were the most bare".[27] Echoing similar thoughts, Jim Harrington of The Mercury News lauded Lorde for her personality, saying she "dominated our attention and fascination during each and every moment of the concert".[28] Los Angeles Times' writer Mikael Wood complimented Lorde for being able to create a "sense of intimacy" in such an "expansive space".[29] The Independent's Daniel Wright gave the London show a four out of five star rating, complimenting her self-aware attitude but felt her cover of Phil Collins' 1981 song "In the Air Tonight" was "out of place".[30]

Greg Kot of the Chicago Tribune called her show "stark, personal, a little weird — and more engaging and relatable because of it".[31] Uproxx writer Philip Cosores praised Lorde's versatility as a performer on stage and called her music and spirit "vital",[32] while Preston Jones of the Dallas Observer praised her for delivering a "polished, confident and emotionally charged set".[33] Exclaim! writer Anna Elger awarded the Vancouver show an eight out of ten, calling it an "ambitious and confidently executed production that showed the New Zealand pop star embracing performing on the biggest stages of her career thus far".[34] Ed Masley of The Arizona Republic described the Glendale show as an "artful blend of modern dance, performance art and classical ballet".[35] The Seattle Times writer Michael Rietmulder said that while the start of the show was "lukewarm", it progressed as the set continued.[36] Stereogum's Chris DeVille was critical of her "basic arena banter" but said that "she's her own kind of pop star, one with a different skill set and point of view than we’ve come to expect from people with this job".[37]

Commercial performance

Several sources reported below-average tour sales.[47] The Guardian reported that an estimated 6,000 concertgoers attended the Milwaukee tour date. Ticketmaster offered a discount code, reducing the price of premium seats from $99 (NZ$137) to $39 (NZ$53).[48] However, it was reported that New Zealand tour dates sold out in minutes, with half of those tickets sold during pre-sales.[49] Anschutz Entertainment Group, a promoter for the tour, also offered free upgrades to lower seats and closed off venue's upper tiers.[50] Pollstar placed Lorde at number 21 on their Global Concert Pulse list with an average gross of $477,931 and 7,191 average ticket sales based on data taken from 11 cities.[51] The average ticket price was $66.45.[52] At the end of 2018, Lorde ranked number 122 on the site's Top 200 North American Tours with an average gross of $509,357, 7,803 in average ticket sales and an average ticket price of $65.28.[53] It was reported that tour dates in the United Kingdom,[54] Australia (Perth and Sydney)[55][56] as well as US locations in Washington, D.C.,[57] and Brooklyn were sold out.[21]

Opening acts

Set list

This set list is from the show on March 1, 2018 in Milwaukee.[64] It does not represent all concerts for the duration of the tour. Lorde changed the covers as the tour progressed.

  1. "Sober"
  2. "Homemade Dynamite"
  3. "Tennis Court"
  4. "Magnets"
  5. "Buzzcut Season
  6. "400 Lux"
  7. "Ribs"
  8. "The Louvre"
  9. "Hard Feelings"
  10. "Yellow Flicker Beat"
  11. "Writer in the Dark"
  12. "Solo" (Frank Ocean cover)
  13. "Liability"
  14. "Sober II (Melodrama)"
  15. "Supercut"
  16. "Royals"
  17. "Perfect Places"
  18. "Green Light"
Encore
  1. "Loveless"
  2. "Precious Metals" (unreleased song)
  3. "Team"
Notes
Special guests

Controversies

Israel controversy

In December 2017, Lorde cancelled her scheduled June concert in Israel following an online campaign by Palestinian solidarity activists supporting the Boycott, Divestment and Sanctions campaign.[74] This online campaign included an open letter published on The Spinoff online magazine by both Jewish New Zealander activist Justine Sachs and Palestinian New Zealander activist Nadia Abu-Shanab. It urged Lorde to cancel her Israel tour, citing the "Israeli government's policies of oppression, ethnic cleansing, human rights violations, occupation and apartheid".[75] Lorde issued a statement on Twitter thanking her fans for educating her about Israel–Palestine[76] saying, "I'm not too proud to admit I didn't make the right call [by booking this tour]".[77]

Palestinian activists and supporters, including the Palestinian Campaign for the Academic and Cultural Boycott of Israel and the New Zealand Jewish pro-boycott group Dayenu, of which Sachs is a founding member, welcomed Lorde's cancellation of her Israeli tour.[78] In contrast, pro-Israel groups and supporters including Shalom.Kiwi and the actress Roseanne Barr criticised Lorde's action.[79] Israeli Culture and Sports Minister Miri Regev and the Israeli Ambassador to New Zealand Itzhak Gerbeg also issued statements urging Lorde to reconsider her cancellation; Gerbeg invited Lorde to meet with him.[80] American rabbi Shmuley Boteach paid for a full-page advertisement in the Washington Post, with the headline "Lorde and New Zealand ignore Syria to attack Israel", and called her a "bigot", noting that she would be touring Russia, despite Putin's support for the Syrian regime.[81]

In response to Boteach's poster, one hundred actors, writers, directors, and musicians including Roger Waters, John Cusack, Angela Davis, Mark Ruffalo, and Viggo Mortensen published a joint letter in The Guardian defending Lorde's stand.[82] On 31 January 2018, three Israeli teenagers sued the activists who wrote the open letter for "emotional damage" resulting from the concert's cancellation.[83]

Lorde was scheduled to perform in Miami and Tampa Bay in April 2018.[4] Based on anti-Boycott, Divestment and Sanctions legislation in Florida which bars companies that receive state funds from doing business over $1 million with organizations associated with the campaign, Floridian lawmaker Randy Fine called for the cancellation of Lorde's upcoming April 2018 concerts in Florida saying that, "When Lorde joined the boycott in December, she and her companies became subject to that statute. The taxpayers of Miami and Tampa should not have to facilitate bigotry and anti-Semitism, and I look forward to the Miami Sports and Exhibition Authority and the Tampa Sports Authority complying with the law and canceling these concerts".[84] Lorde performed as scheduled.[85]

Stage design controversy

On 12 November 2018, Lorde uploaded several Instagram Stories comparing the stage design used on her tour to Kanye West and Kid Cudi's Kids See Ghosts show at the Camp Flog Gnaw festival. On the last upload, she wrote: "I'm proud of the work I do and it's flattering when other artists are inspired by it, to the extent that they choose to try it on for themselves. But don't steal — not from women or anyone else — not in 2018 or ever".[86] John McGuire, owner of Trask House, the company that designed West's stage, sent an email to The New York Times stating that Lorde was not the first artist to implement the idea, saying, "Cubes and floating aren’t new to Kanye West, stage design or architecture. A quick google of floating glass box brings up many instances of suspended glass cubes".[86] Devlin, Lorde's stage designer said that the container's design was "not in any way new and the geometry precedes all of us". She later posted an image of a similar design she made for the English National Opera’s rendition of Carmen in 2007.[87]

Shows
List of concerts, showing date, city, country, and venue
Date City Country Venue
Europe[88]
26 September 2017 Manchester England O2 Apollo Manchester
27 September 2017 London Alexandra Palace
30 September 2017 Brighton Brighton Centre
1 October 2017 Birmingham O2 Academy Birmingham
2 October 2017 Glasgow Scotland O2 Academy Glasgow
4 October 2017 Tilburg Netherlands 013
5 October 2017 Paris France Zénith Paris
6 October 2017 Antwerp Belgium Lotto Arena
8 October 2017 Lyon France Le Transbordeur
9 October 2017 Barcelona Spain Sant Jordi Club
11 October 2017 Munich Germany Zenith
12 October 2017 Milan Italy Fabrique
14 October 2017 Cologne Germany Palladium
15 October 2017 Berlin Tempodrom
17 October 2017 Stockholm Sweden Annexet
18 October 2017 Oslo Norway Sentrum Scene
19 October 2017[lower-alpha 2] Trondheim Høyskoledalen
North America
21 October 2017[lower-alpha 3] Los Angeles United States Hollywood Bowl
Oceania[91]
7 November 2017 Dunedin New Zealand Dunedin Town Hall
8 November 2017 Christchurch Isaac Theatre Royal
9 November 2017
11 November 2017 Wellington Michael Fowler Centre
12 November 2017 Auckland Bruce Mason Centre
14 November 2017 Powerstation
15 November 2017
18 November 2017 Perth Australia Pioneer Women's Memorial
21 November 2017 Sydney Sydney Opera House Forecourt
22 November 2017
23 November 2017 Brisbane Riverstage
25 November 2017[lower-alpha 4] Canberra Commonwealth Park
26 November 2017 Melbourne Sidney Myer Music Bowl
North America[93]
1 March 2018 Milwaukee United States BMO Harris Bradley Center
2 March 2018 St. Louis Chaifetz Arena
3 March 2018 Kansas City Sprint Center
5 March 2018 Denver Pepsi Center
8 March 2018 Vancouver Canada Rogers Arena
9 March 2018 Seattle United States KeyArena
10 March 2018 Portland Moda Center
12 March 2018 Sacramento Golden 1 Center
13 March 2018 Oakland Oracle Arena
14 March 2018 Los Angeles Staples Center
16 March 2018 Glendale Gila River Arena
18 March 2018 Dallas American Airlines Center
19 March 2018 Houston Toyota Center
21 March 2018 Tulsa BOK Center
23 March 2018 Saint Paul Xcel Energy Center
24 March 2018 Lincoln Pinnacle Bank Arena
25 March 2018 Des Moines Wells Fargo Arena
27 March 2018 Rosemont Allstate Arena
28 March 2018 Detroit Little Caesars Arena
29 March 2018 Toronto Canada Air Canada Centre
31 March 2018 Columbus United States Schottenstein Center
2 April 2018 Philadelphia Wells Fargo Center
3 April 2018 Boston TD Garden
4 April 2018 Brooklyn Barclays Center
6 April 2018 Newark Prudential Center
7 April 2018 Uncasville Mohegan Sun Arena
8 April 2018 Washington, D.C. The Anthem
11 April 2018 Tampa Amalie Arena
12 April 2018 Miami American Airlines Arena
14 April 2018 Duluth Infinite Energy Arena
15 April 2018 Nashville Bridgestone Arena
Europe
26 May 2018[lower-alpha 5] London England Victoria Park
29 May 2018[95] Saint Petersburg Russia Ice Palace
31 May 2018[95] Moscow Crocus City Hall
2 June 2018[lower-alpha 6] Barcelona Spain Parc del Fòrum
7 June 2018[lower-alpha 7] Porto Portugal Parque da Cidade
9 June 2018[lower-alpha 8] Manchester England Heaton Park
North America
13 July 2018[lower-alpha 9] Quebec City Canada Plains of Abraham
Oceania
20 July 2018[lower-alpha 10] Byron Bay Australia North Byron Parklands
Asia
21 July 2018[lower-alpha 11] Jakarta Indonesia JIExpo Kemayoran
22 July 2018[lower-alpha 12] Kuala Lumpur Malaysia The Ranch at Gohtong Jaya
Latin America
10 November 2018[lower-alpha 13] Santiago Chile Espacio Broadway
11 November 2018[lower-alpha 14] Buenos Aires Argentina Club Ciudad
15 November 2018[lower-alpha 15] São Paulo Brazil Latin America Memorial
17 November 2018[lower-alpha 16] Mexico City Mexico Autódromo Hermanos Rodríguez

Cancelled shows
List of cancelled concerts, showing date, city, country, venue and reason for cancellation
Date City Country Venue Reason
5 June 2018 Tel Aviv Israel Tel Aviv Convention Center Political protest[106]

Revenue
List of concerts, showing date, city, country, and venue
Venue City Tickets sold / available Gross revenue
O2 Apollo Manchester Manchester 3,500 / 3,500 $152,741[107]
Alexandra Palace London 10,250 / 10,250 $446,522[107]
Brighton Centre Brighton 4,450 / 4,450 $196,768[108]
O2 Academy Birmingham Birmingham 3,009 / 3,009 $133,051[108]
Zénith Paris Paris 6,239 / 6,293 $375,527[108]
Lotto Arena Antwerp 8,032 / 8,050 $402,990[108]
Tempodrom Berlin 3,549 / 3,549 $136,711[109]
O2 Academy Glasgow Glasgow 2,550 / 2,550 $107,850[109]
Sydney Opera House Sydney 11,624 / 11,624 $938,726[110]
Riverstage Brisbane 8,871 / 9,500 $513,608[110]
Bridgestone Arena Nashville 9,540 / 9,960 $534,253[52]
KeyArena Seattle 7,898 / 12,623 $937,305[52]
Oracle Arena Oakland 7,478 / 12,211 $501,037[111]
Barclays Center Brooklyn 13,270 / 13,270 $1,000,000[lower-alpha 17]
The Anthem Washington, D.C. 6,000 / 6,000 $624,700[52]
Total 106,260 / 116,839 $7,001,789

References

Notes
  1. The Chaifenz Arena tour date was listed as an honorable mention.
  2. The concert of 18 October 2017 at the Høyskoledalen in Trondheim was part of the UKA.[89]
  3. The concert of 21 October 2017 at the Hollywood Bowl in Hollywood was part of the We Can Survive Festival.[90]
  4. The concert of 25 November 2017 at the Commonwealth Park in Canberra was part of the Spilt Milk Festival.[92]
  5. The concert of 26 May 2018 in London was part of the All Points East Festival.[94]
  6. The concert of 2 June 2018 in Barcelona was part of Primavera Sound.[96]
  7. The concert of 7 May 2018 in Porto was part of NOS Primavera Sound.[97]
  8. The concert of 9 June 2018 in Manchester was part of Parklife.[98]
  9. The concert of 13 July 2018 in Quebec City was part of the Quebec City Summer Festival.
  10. The concert of 20 July 2018 in Byron Bay was part of Splendour in the Grass.[99]
  11. The concert of 21 July 2018 at the JIExpo Kemayoran in Jakarta was part of the We the Fest.[100]
  12. The concert of 22 July 2018 in Kuala Lumpur was part of Good Vibes Festival.[101]
  13. The concert of 10 November 2018 in Santiago was part of Festival Fauna Primavera.[102]
  14. The concert of 11 November 2018 in Buenos Aires was part of Personal Fest.[103]
  15. The concert of 15 November 2018 at the Latin America Memorial in São Paulo was part of the Popload Festival.[104]
  16. The concert of 17 November 2018 in Mexico City was part of Corona Capital.[105]
  17. Pollstar reported gross sales of over $1,000,000 for the Barclays Center show.[112]

Citations
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