Ole Kirk Christiansen

Kristiansen was born in Omvraa Mark, Filskov, South Jutland, Denmark, which is 20 km northwest of Billund.[1] He was the tenth child of an impoverished family in Jutland. His parents were Jens Niels Christiansen and Kirstine Christiansen. Although the family were poor, Kristiansen was able to receive a basic high-school education.[2] It was while he was working as a farmhand from the age of six that Kristiansen developed a fascination with whittling wood, in between the two days per week that he attended school.[3] In 1905, when Kristiansen was 14, he began working as an apprentice for his older brother, Kristian Bonde Christiansen.[3] In 1911 he left Denmark and went to work in carpentry for five years in Germany.[2]

In 1916, Kristiansen bought the Billund Woodworking and Carpentry Shop with money he had saved and made profitable sales over the years.[4] During the late 1920s, the business focused on restoring and developing new buildings, and also producing household goods for the local community. In 1924, Kristiansen's business was almost destroyed by an unfortunate accident. His sons, Karl Georg and Godtfred accidentally caused a fire to break out after tinkering with wood shavings. Consequently, both the workshop and the family home burned down.[5][2] Following this event, Kristiansen decided to expand his business and planned the building of a larger workshop with a family apartment. By 1930, Kristiansen employed a small workforce to maintain his growing business.[3]

Whilst practising his trade in Norway, Kristiansen met Kirstine Sörensen, the daughter of a Norwegian cheese-maker, and they subsequently married in 1916 after returning to central Jutland. Together, they had four children named Johannes, Karl Georg, Godtfred and Gerhardt.[2] Kristine died in 1932. Two years later, Kristiansen married Sofie Jörgensen and they had one daughter named Ulla.[3]

During the early 1930s, Kristiansen's business suffered due to the onset of the Great Depression in Denmark. The drop in farming prices resulted in many of his customers being unable to afford his products. This decline in business forced Kristiansen to lay off staff in early 1932 until only seven employees remained.[3] The primary income, which was from sales of ladders and ironing boards, was shrinking in demand.[6] Eventually, Kristiansen had to dismiss his last worker.[7] He decided to officially found an unnamed company (later to become Lego) in 1932.[8][9]

Kristiansen's company moved primarily to the production of wooden toys, such as yo-yos, pull-along animals and trucks. In doing so, Kristiansen had made the decision to focus his products on the development of children. With this turning point, Kristiansen effectively defined the core philosophy of the company, which would eventually be expressed in its name in 1934. Lego is a shortened form of the Danish words Leg godt, meaning "play well", and the company eventually became known as The Lego Group.[10] Many years later, he said, "Not until the day when I said to myself, 'You must make a choice between carpentry and toys' did I find the real answer."[11]

Kristiansen ensured that his toy products were produced to the same high standard of quality as his household goods. He used birch wood that had been cut from the forest, dried out for two years and then dried in a kiln for three weeks. The toys were put together, sealed, sanded and primed before being painted with three coats of varnish. This meticulous process demonstrates Kristiansen's commitment to the quality of his products. Despite his efforts, he still struggled to sell both his household products and wooden toys due to the poverty levels of people living in the local community. However, Kristiansen continued to persevere, even selling toys in exchange for food. By 1935, the toy range included a variety of animals, most notably, his widely recognisable pull-along wooden duck, which has since seen numerous variations.[3]

Despite hardship, Kristiansen managed to maintain his business through the Great Depression and also Germany's occupation of Denmark in World War II. Unfortunately, in 1942, the company experienced another setback. A short circuit created an electrical fire, which resulted in the loss of his factory and his entire stock and blueprints. The impact of experiencing so many setbacks almost influenced Kristiansen to give up his business. However, he decided to start again, due to a sense of responsibility towards his workforce. In 1944, his new factory now incorporated an assembly line.[11]

At the end of World War II, many traditional materials used in the manufacture of products were not readily available, so manufacturers looked for other cheap, plastic alternatives.[12] In 1947, the Lego company was the first toy manufacturer in Denmark to purchase a plastic injection moulding machine, which was so expensive that it cost more than twice the previous year's profits. This move to producing plastic toys was particularly challenging for Kristiansen, who had spent his life working with wood. In 1950, Kristiansen's son Godtfred was named junior managing director and the company spent the next decade focusing on the development of a plastic brick, which was modified from a self-locking building brick invented by Hilary Fisher Page. Despite poor sales in the early 1950s, the company persevered in developing its plastic brick by eventually using acrylonitrile butadiene styrene (ABS), thereby achieving the necessary "clutch power" or friction that holds two bricks together. This design for the Lego brick was patented in Copenhagen on 28 January 1958.[11]

On 11 March 1958, Kristiansen experienced a heart attack and died at the age of 66, and his third son Godtfred promptly took over the company until his death in 1995.[13][14]

The long-term success of the company has been attributed to Kristiansen's determination to make his business succeed, despite the many setbacks that he experienced over the years. He is also responsible for emphasising the importance of quality in production. In particular, he bequeathed the motto "only the best is good enough" to the company. This motto arose from a story about a period when the company was still producing wooden toys. When Kristiansen's son Godtfred had boasted about using two coats of varnish on a batch of wooden ducks instead of three in order to save money, his father had reacted by forcing him to return to the ducks and rectify his mistake. Godtfred, who later became the chief executive of the company, carved the words "Det bedste er ikke for godt" on a plaque. This motto is still used to inspire the company's staff and is hung in the entrance of the Billund headquarters of The Lego Group.[11]