Platform (shopping center)

Platform is a shopping center in Culver City, California, on Los Angeles' Westside. It has also been called a boutique retail center[1] or design quarter,[2] and houses boutiques, fitness studios, offices and restaurants in a repurposed industrial building. Magazine FastCompany called out Platform as a "template for a new kind of shopping experience" which fights the trends of traditional malls dying. Tenants are required to provide experiences which are unique to Platform. Artist Jen Stark painted an 80-foot-high mural on the side of the building. Other elements to provide a unique experience are brightly colored tables and chairs and a curated music playlist featuring artists like Grimes and Glass Animals.[3]

The center won the annual LA Architectural Awards in 2017.[2]

References
  1. Jenn Harris (February 20, 2015). "Craftsman and Wolves patisserie to bring the 'rebel within' to Culver City". Los Angeles Times Daily Dish blog.
  2. Brett Callwood (June 30, 2016). "PLATFORM honored with architectural award". Culver City News.
  3. Sheila Marikar (August 14, 2017). "Inside The L.A. Mall That's Defying The Retail Apocalypse". Fast Company.
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