SEC on CBS

For the 1982 season, CBS was made an additional partner in the NCAA contract, and regular season coverage returned to the network. CBS and ABC would alternate the 12:30 and 3:30 p.m. slots from week to week during the seasons, carrying either a national game or several regional games in those frames, and also occasionally aired games in prime time, and on Black Friday. CBS broadcast games from every major conference, as well as the games of the then major independents such as Penn State (now a Big Ten member), Notre Dame (now a temporary Atlantic Coast Conference (ACC) member) and Miami (now in the ACC).

Per the September 1, 1982 edition of the Elyria (OH) Chronicle Telegram and the September 1, 1982 edition of Sports Illustrated, ABC and CBS officials met with NCAA representatives and flipped a coin to determine "control dates". This allowed the network with priority on a particular date to have first choice when selecting the game it wished to air and whether it wanted the 12:00 ET or 3:30 ET timeslot. CBS won the first toss and thus earned first choice on seven dates: September 18, September 25, October 2, October 9, October 16, November 6, and November 20. ABC then got first pick on six dates, September 11, October 23, October 30, November 13, November 27, and December 4. ABC and CBS also had the right to take away a game from WTBS as long as it did so no later than the Monday before the game. WTBS was only able to show teams that had not been on national TV in 1981 and a maximum of four teams that had been on regional TV on two occasions.

As required by the NCAA, the network also televised Division I-AA, II and III games to very small audiences, giving teams such as The Citadel and Clarion State some television exposure (during the 1982 season, because of a player strike in the National Football League, these Division III contests aired nationwide). The pregame show was titled The NCAA Today in the vein of its pro football counterpart The NFL Today. Both shows were hosted by Brent Musburger. However, for the NCAA pregame show, Pat O'Brien and Ara Parseghian were the analysts/feature reporters, although Lesley Visser made occasional appearances on the show. Gary Bender was the lead play-by-play announcer for game coverage, working with analysts such as Pat Haden and Steve Davis. Other CBS game commentators were Verne Lundquist, Lindsey Nelson, Frank Herzog, Jack Snow and Dennis Franklin. This arrangement was in place during the 1982 and 1983 seasons.

Also during the 1982 NFL strike, CBS' NCAA football contract required the network to show four Division III games; the network initially intended to show those games on Saturday afternoons, with the broadcasts being received only in markets that were interested in carrying them. However, with no NFL games to show on October 3, 1982 (on what would have been Week 5 of the NFL season) due to the strike, CBS decided to show all of its NCAA Division III games on a single Sunday afternoon in front of a mass audience. CBS also used their regular NFL crews (Pat Summerall and John Madden at Wittenberg–Baldwin–Wallace, Tom Brookshier and Wayne Walker at West Georgia–Millsaps, Tim Ryan and Johnny Morris at Wisconsin–Oshkosh – Wisconsin–Stout, and Dick Stockton and Roger Staubach at San Diego–Occidental) and aired The NFL Today instead of using their regular college football broadcasters.

CBS originally wanted to air some Division I-A games on Sunday. However, according to Sports Illustrated, fellow NCAA football rights holders ABC and WTBS refused to sign off on the idea. Both networks demanded that CBS pay more in rights fees if it showed additional games. WTBS also objected to CBS moving games from Saturday to Sunday due to fears that such games would steal viewers from the NFLPA All-Star Games that WTBS planned to air. When the red tape made showing big time college football too difficult to pull off, CBS got the idea to run Division III games on that Sunday. It doesn't appear that CBS had plans to air any more games, however, since, Division III or not, it would have likely meant having to kick more money to the NCAA per ABC's and WTBS' demands.

In 1984, after the U.S. Supreme Court invalidated the NCAA contract in NCAA v. Board of Regents of the Univirsity of Oklahoma, and the University of Georgia, the College Football Association was formed to handle affairs between television networks and college football programs, the result was an exclusive contract with ABC that granted the network rights to all CFA partner conference games and the games of most major independents. However, the Big Ten and Pac-10 conferences were not included in this package, and signed their own agreement with CBS. Miami also reached an agreement for CBS to televise its most important home games, and in 1985, the Atlantic Coast Conference was added to CBS' list of college football properties. In 1985, Musburger took over the role of lead play-by-play voice, with Parseghian moving to the booth with him. Jim Nantz succeeded Musburger as studio host.

In 1987, CBS took over the CFA contract, which it would hold until 1990. CBS' tendency during this period was to air one marquee game each week, such as the legendary 1988 "Catholics vs Convicts" matchup between Notre Dame and Miami, though regional telecasts would occasionally be aired. For 1987 and 1988, Pat Haden joined Musburger in the booth, with John Dockery manning the sidelines. Nantz hosted what was now known as the "Prudential College Football Report", which was mostly a roundup of the day's scores and top headlines (including those in other sports), though sometimes key figures in the sport would be interviewed. Verne Lundquist, Tim Brant, Dick Stockton, Steve Zabriskie and Brad Nessler also called games for CBS during the CFA period. In 1989, Nantz became lead play-by-play announcer, but Haden remained the lead analyst for that year, being replaced by Brant in 1990. After 1990, ABC obtained exclusive network coverage of regular season college football, as it won back the CFA and retained the Pac-10/Big Ten rights.

As the 1990s began, CBS' Division I-A college football coverage was reduced to its bowl game contracts, which it had with the then-John Hancock (reverted to Sun Bowl in 1994), Cotton and the then-Blockbuster bowls. However, it lost the rights to the Cotton Bowl to NBC after the 1992 game, leaving the network with just two bowl games to round out its college football coverage. CBS televised Major League Baseball from 1990 to 1993, so as a result the network was not without major sports coverage on Saturdays during the fall after the loss of college football. In 1994 and 1995, after losing the MLB contract and its NFL contract, trying but failing to buy NHL rights, and still unable to secure a college football contract, CBS did not have any major sports coverage in the fall. (In desperation, the network began talks with the Canadian Football League.)

For 1995, CBS re-acquired the rights to the Cotton Bowl Classic and also gained rights to the Fiesta Bowl and the Orange Bowl from NBC. This was an important move for CBS as those two bowls would become part of the Bowl Alliance with the Sugar Bowl beginning that season; the goal was to try to guarantee an undisputed national champion in college football, something its predecessor the Bowl Coalition had also tried but did not fully succeed in doing.

Under the terms of the contract, which ran from 1995 through 1997, the Bowl Alliance games would be scheduled for New Year's Eve, New Year's Night, and January 2 with the last of the three serving as the national championship game. CBS would thus be guaranteed two national championship game matchups, with the Sugar Bowl airing on ABC.

CBS was the first network to air a Bowl Alliance national championship game, as Nebraska defeated Florida in the 1996 Fiesta Bowl (on the same token, CBS also aired the last Bowl Alliance national championship game, where Nebraska defeated Tennessee in the 1998 Orange Bowl to split that year's national championship vote as Michigan, which was #1 in both the AP and Coaches Polls going into the bowls, with the latter contractually obligated to name the Nebraska–Tennessee winner as the national champion, was obligated to play in that year's Rose Bowl). CBS also continued to air the Sun Bowl, but lost the rights to the Carquest Bowl after the game was moved from New Year's Day following the Orange Bowl's move to the home of the Carquest Bowl, Joe Robbie Stadium.

CBS resumed full-time college football coverage in 1996, as the network signed television contracts with the Big East Conference and Southeastern Conference (SEC) to be the exclusive national television home of their in-conference schedules. The coverage was originally branded "College Football on CBS", sponsored initially by NASDAQ, a tag it retains for non-SEC games broadcast on the network.

CBS also televised games featuring non-Big East or SEC teams during this time. As part of the contract signed in 1996, CBS succeeded ABC Sports as the television home of the Army-Navy Game.

CBS lost the rights to three of its bowl games following the 1997 season, as ABC gained the rights to the Orange and Fiesta Bowls as the exclusive television home of the newly formed Bowl Championship Series and Fox acquired the rights to the Cotton Bowl Classic. However beginning in 2001, CBS became the home of the SEC Championship Game, the rights to which had been retained by ABC following the SEC's move. Following the 2000 season, the Big East decided not to renew its contract with CBS and instead signed with ABC, leading to the telecasts taking on the SEC on CBS branding.

Today, CBS airs the top SEC weekly in-conference games as well as rivalry games with various other conferences when the SEC team is the home team. The network shares the rights to SEC conference games with the ESPN family of networks, which also airs the interconference rivalry games when the SEC team is not the home team (with the exception of Notre Dame), as well as all Pac-12/SEC regular season games.

On September 26, 1998, CBS planned to show UCLA @ Miami at noon, but this game was postponed due to a hurricane. Sean McDonough and Terry Donahue were the scheduled announcers. In 2000, CBS installed Verne Lundquist on its #1 team following Sean McDonough's departure from CBS Sports. The events of September 11, 2001 resulted in postponements for games scheduled the weekend of September 15. The Tennessee-Florida game was rescheduled to December 1, which pushed the SEC title game one week later to December 8.

Until 2014, CBS maintained exclusivity during its 3:30 p.m. Eastern Time window. As part of an extension to CBS's contract with the SEC through the 2023–24 season, CBS no longer has exclusivity during its afternoon window, but still has the first choice of games.[2] CBS is limited to airing five games featuring a particular team per-season, and is allowed to air one game in primetime per-season.[3] In 2014, the Iron Bowl was given to ESPN in favor of the Egg Bowl, due to its potential effects on Mississippi State's participation in the College Football Playoff).[4][5]

CBS aired the Gator Bowl from 2007 to 2010, its biggest bowl acquisition since the Orange and Fiesta Bowls. The Sun Bowl continues to air on CBS.

Before 2019, CBS had rights to three non-SEC regular season matchups, including the Army-Navy Game. CBS and NBC Sports split coverage of the annual matchup between Notre Dame and Navy, with CBS televising the game in years where Navy serves as the host team. CBS also added the Mountain West championship game to its coverage per a pre-existing contract that the network has with the conference (although most of the games air on CBS Sports Network); the game began in the last hour of primetime for the Eastern and Central time zones, meaning stations in those zones in most cases would not carry a late local newscast that evening. The Mountain West Championship Game was moved to ESPN networks beginning in 2015.

In 2011, in addition to Army–Navy, CBS also broadcast the other two service academy games: Navy-Air Force on October 1 and Army-Air Force on November 5, 2011 (a game which opened up as a result of CBS using its 8:00 p.m. game assignment for LSU-Alabama). Air Force's annual games vs. Army and Navy continue to air on CBS or CBS Sports Network.

Verne Lundquist retired from his role as lead play-by-play commentator for CBS after the 2016 Army-Navy Game. Brad Nessler, formerly of ESPN, joined CBS as a secondary play-by-play announcer during the 2016 season, and officially replaced Lundquist on December 30, 2016 for CBS's coverage of the 2016 Sun Bowl.[6]

In 2019, CBS lost its alternating rights to the Navy–Notre Dame due to ESPN's new media rights with the American Athletic Conference.

On December 20, 2019, it was reported by Sports Business Journal that after having offered $300 million per-season, CBS had exited negotiations to renew its SEC package beyond the 2023 season. The network cited a need to "aggressively focus on other important strategic priorities moving forward".[7][8] On December 10, 2020, ESPN announced that it had acquired the top SEC rights under a 10-year deal beginning in 2024, valued at $3 billion over the length of the contract. The games are slated to air on ABC, thus centralizing the entirety of the SEC's media rights with The Walt Disney Company.[9]

*-SEC Championship Game[10][11]

• Brad Nessler: lead play-by-play (2017–present), No. 2 play-by-play (2016)
• Carter Blackburn: No. 2 play-by-play (2014–2015; 2017–present), No. 3 play-by-play (2016)

• Gary Danielson: lead color analyst (1983; 2006–present)
• Aaron Murray: lead No. 2 color analyst (2019–present)

• Jamie Erdahl: (2018–present)
• Jenny Dell: (2020–present)

• Adam Zucker: host (2014–present), fill-in host (2011–2013)
• Brian Jones: analyst (2013–present)
• Rick Neuheisel: analyst (2015–present)
• Houston Nutt: fill-in analyst (2017–present)
• Gene Steratore: rules analyst (2019–present)

• Gary Bender (1982-1983; 1984-1986)
• Craig Bolerjack (1999–2010)
• Tim Brando (1997; 2011–2013)
• Don Criqui (2008)
• Dick Enberg (2001)
• Frank Herzog (1982–83)
• Gus Johnson (1996–1997)
• Verne Lundquist (1982–1988); lead play-by-play (2000–2016)
• Sean McDonough (1990–1999)
• Brent Musburger (1984–1988)
• Jim Nantz (1989–1990; 1996)
• Lindsey Nelson (1962–63; 1982–83)
• Tim Ryan (1996)

• Trev Alberts (2008)
• Todd Blackledge lead color analyst (1999–2005)
• Dean Blevins (2000–2001)
• Tim Brant
• Terry Brennan (1962–63)
• Steve Beuerlein (2006–2010; 2012)
• Ed Cunningham (1997–1999)
• Steve Davis (1982-1985; 1996 Cotton Bowl)
• Terry Donahue (1996–1998)
• Dan Fouts (2008)
• Dennis Franklin (1982–83)
• Pat Haden (1982–83; 1987–90)
• Craig James (2002)
• Dan Jiggetts
• Mike Mayock (1996–1999)
• Jack Snow (1982–1983)
• Scott Hunter (1983)
• Dan Dierdorf (2001 Army-Navy Game)
• Boomer Esiason (multiple Army-Navy Games)
• Aaron Taylor (2017–2018)
• Rick Neuheisel (2017–2019)

• Jill Arrington (lead, 2000–2003)
• John Dockery
• Mike Joy (1990 & 1991 Sun Bowl)
• Sam Ryan
• Lewis Johnson (2011)
• Allie LaForce (lead, 2014–2017)
• Otis Livingston (2011)
• Tracy Wolfson (2004–2013)
• Marty Snider (2012)
• John Schriffen: (2017–2019)

• Tim Brando (1998–2013)
• Greg Gumbel (1989)
• Andrea Joyce (1990)
• Brent Musburger (1982-1983)
• Jim Nantz (1985–1988; 1997)
• Pat O'Brien (1984; 1995–1996)

• Spencer Tillman (1999–2014)
• Ara Parseghian (1982–1989)
• Mike Francesa (1990)
• Boomer Esiason (1995)
• Butch Davis (1995)
• Craig James (1996–1998)
• Lou Holtz (1997–1998)
• Archie Manning (2005–2013)