Ecchi

The correct transcription of the word エッチ in Hepburn notation is "etchi".[5] However, it is typically written as "ecchi".[6]

In the word hentai (変態), the first kanji hen refers to strangeness, and the second kanji tai refers to a condition or state. Hentai was introduced in the Meiji period as a term for change of form or transformation in science and psychology. In this context, it was used to refer to disorders such as hysteria or to describe paranormal phenomena like hypnosis or telepathy.[7] Slowly, the meaning expanded until it had the meaning of non-standard. In the 1910s, it was used in sexology in the compound expression "hentai seiyoku" (変態性欲, abnormal sexual desire)[8] and became popular within the theory of sexual deviance (Hentai seiyoku ron), published by Eiji Habuto and Jun'ichirō Sawada in 1915.[9][10] In the 1920s, many publications dealt with deviant sexual desires and the Ero Guro Nansensu movement. Matsuzawa calls it a period characterized by a "hentai boom".[11] In the 1930s, censorship became more common leading to fewer books being published on this theme.[12]

After the Second World War, in the 1950s, interest in hentai was renewed, and people would sometimes refer to it just by the first English letter, H (pronounced as エッチ, /eɪtʃ/). In 1952, the magazine Shukan Asahi reported that a woman who was groped by a stranger in a movie theater reacted with "ara etchi yo" ("hey, that's perverse"). In this context, etchi should be understood as sexually forward and is synonymous to iyarashii (嫌らしい, dirty or disgusting) or sukebe (すけべ, a person with sex on the brain). From this, the word etchi started to branch off, and assume new connotations. In the 1960s, etchi started to be used by youth to refer to sex in general. By the 1980s, it was used to mean sex as in the phrase etchi suru (to have sex).[7][13][14]

Other neologisms such as sekkusu are often used to refer to sex, in addition to the term ecchi. Ecchi is now used as a qualifier for anything related to erotic or pornographic content. Its exact meaning varies with context, but in general, it is most similar to the English word "naughty" (when used as an adjective). The Japanese media tend to use other words, e.g. ero-manga (エロ), adult manga (アダルト), or anime / manga for persons over 18 years (18禁アニメ, 18禁). The prefix "H-" is also sometimes used to refer to pornographic genres, e.g. H-anime, H-manga, etc.

In Japan, oiroke manga (お色気漫画) is used to describe manga with very light or playful erotic content such as is found in shonen manga. In western nations though, ecchi has become the preferred term. The more explicit seijin manga (成人向け漫画, seijinmukemanga) are more likely to be referred to as hentai in the west. This does correlate to a similar distinction in Japanese. For instance, if a young woman were to call a young man e(t/c)chi, that might be construed as flirting, whereas hentai sounds more like condemnation.[15]

[...] Bezeichnet erotische Darstellungen. Im Vergleich zu Hentai weniger explizit.
[...] [Ecchi] refers to erotic depictions. In comparison to hentai, it is less explicit.

— Sebastian Keller, Der Manga und seine Szene in Deutschland von den Anfängen in den 1980er Jahren bis zur Gegenwart: Manga- mehr als nur große Augen[2]

Works aimed at a female audience can contain scenes which are seen as ecchi. Examples are R-18 Love Report! from Emiko Sugi and Oruchuban Ebichu from Risa Itō, which are aimed at the shōjo and josei audience, but contain rather explicit content.[3][4]

Common elements of ecchi include conversations with sexual references or misunderstandings (e.g. double entendre or innuendo), misunderstandings in visual depictions (e.g. suggestive posing), revealing or sexualized clothing (e.g. underwear or cosplay), nudity (e.g. ripped apart clothing, wet clothing, clothing malfunctions) and the portrayal of certain actions (e.g. groping). This kind of sexuality is often used for comical effect. A typical example scene would contain a male protagonist that trips over a female character, giving the impression of sexual harassment.

The concept of ecchi is very closely related to fan service. While fan service describes every aspect to please the fans, ecchi relates to sexual themes. A special kind of fan service, that is usually bound or justified by the narrative.[16]

Nudity

Censorship with artificial light rays is one common method to hide some elements in anime television series. The degree of censorship can vary widely across television stations, even among those broadcasting the series at the same time.

Levels of nudity vary strongly between works depending on the intended audience and the preferences of the authors. For example, in some cases, though the breasts are shown on the screen, nipples and genitals are obscured by props, clothing, or effects. This kind of censorship was typical for Lala Satalin Deviluke in To Love Ru, Blair in Soul Eater or even Asuka Langley Soryu from Neon Genesis Evangelion. Meanwhile, in Ladies versus Butlers! and other anime, the nipples are clearly visible through clothing, no matter how thick it is. Nosebleeds are a typical reaction to nudity in Japanese works, as they represent sexual arousal; this is due to an exaggeration of high blood pressure whilst aroused.

Panties

The use of panty shots (panchira), or visibility of the underwear (panties), is one common motif. Typically the male will react in an exaggerated manner and be castigated. The color and style of the panties are seen as an indication of the female's character, e.g. white for innocent characters, striped for shy characters, and red for sexually aggressive characters. Panties are a popular main theme in ecchi (for instance, Chobits and Panty & Stocking with Garterbelt feature them heavily), but they are also featured in other shows just for sexual appeal.

Another image frequently associated in the West with ecchi, though it is closer to the hentai section of anime. This may also be referred to as a panty shot.