List of 2014 Winter Olympics broadcasters

In the United States, the 2014 Winter Olympics were the first in a US$4.38 billion contract with NBC Sports, extending its broadcast rights to the Olympic Games through 2020 (with broadcast rights to Sochi valued at US$775 million alone). As it did during the 2012 Summer Olympics (which brought strong viewership, and ultimately turned a profit of $88 million, unlike the previous Winter Olympics, which resulted in a loss of US$223 million), NBC offered live and tape-delayed coverage of events on television across its free-to-air network and a number of pay TV channels, and provided streaming of all events online and on mobile platforms to those who subscribe to the channels.[1] ESPN and Fox Sports made competing bids for 2014 and 2016 Games only, but were outbid by NBC.[2]

In Europe, sports marketing agency Sportfive replaced the European Broadcasting Union as the sales agency of broadcast rights to the 2014 and 2016 Olympics in 40 European countries.[3] The IOC still separately negotiated broadcast rights in larger European countries such as the United Kingdom, where after uncertainty over whether rights to the Games could be picked up by a pay television broadcaster such as Sky Sports (but shared with a free-to-air broadcaster to comply with the laws forbidding certain major sporting events from being exclusively broadcast on pay channels), the BBC announced prior to the 2012 Summer Olympics that it would maintain exclusive rights to the Games through 2020.[4][5]

In Australia, after several major commercial networks (among the only entities which can hold the rights due to similar anti-siphoning laws) pulled out of bidding on rights to both the 2014 and 2016 Games due to cost concerns (which included Nine Network, who had lost AUD$22 million on its joint coverage of the 2012 Games with Foxtel, and Seven Network, whose bid was rejected for being lower than what Nine/Foxtel paid), the IOC awarded broadcast rights to the 2014 Winter Olympics to Network Ten for AUD$20 million; a fraction of the amount paid by Nine and Foxtel for their own coverage.[6][7][8]

In Canada, where the 2010 and 2012 Games were broadcast by a consortium of Bell Media and Rogers Media properties, the Canadian Broadcasting Corporation announced in August 2012 that it had acquired the Canadian broadcast rights to the 2014 and 2016 Games, returning the Olympics to CBC Television and Ici Radio-Canada Télé for the first time since 2008. While financial details were not announced, the CBC did state that it was a "financially and fiscally responsible bid", which would carry on the organization's 60-year history of Olympic broadcasting.[9] The CBC sub-licensed pay TV rights to TSN and Sportsnet (who served as the primary channels for pay TV coverage during the previous arrangement) in English, along with Réseau des sports and TVA Sports in French.[10][11][12]

IMG acquired the rights for in-flight and in-ship markets.[13]

Territory	Rights holder	Ref
Albania	TVSH	[14]
Argentina	TV Pública TyC Sports	[15][16]
Armenia	Armenia 1	[14]
Asia	Dentsu[lower-roman 1]	[17]
Austria	ORF ATV[lower-roman 2]	[18]
Australia	Network Ten	[19]
Azerbaijan	İTV	[20]
Belarus	Belteleradio	[21]
Belgium	RTBF VRT	[14][22]
Bosnia and Herzegovina	BHRT RTRS	[23][24]
Brazil	Rede Globo (SporTV) Rede Bandeirantes (BandSports) Rede Record	[25][26][27]
Bulgaria	BNT TV+	[28]
Canada	CBC Sportsnet TSN RDS TVA Sports	[10][11][12]
Caribbean	SportsMax	[29]
Central Asia	Dentsu[lower-roman 3]	[30]
Chile	UCV Television	[31]
China	CCTV	[32]
Chinese Taipei	ELTA	[33]
Colombia	Citytv Bogotá[lower-roman 4]	[34]
Croatia	HRT	[28]
Cyprus	CyBC	[14]
Czech Republic	ČT TV Nova Český Rozhlas	[35]
Denmark	DR TV2	[36]
East Timor	TVTL	[14]
Estonia	ERR MTG	[37][38]
Europe	Sportfive[lower-roman 3]	[39]
Finland	Yle	[40]
France	France Télévisions RMC	[41][42]
Georgia	GPB	[28]
Germany	ARD ZDF Sport1[lower-roman 5]	[41][43]
Greece	NEPIT	[14]
Hong Kong	TVB	[44]
Hungary	MTVA	[45]
Iceland	RÚV 365	[28]
Ireland	RTÉ	[46]
Israel	Sport 5	[47]
Italy	Sky Italia Cielo RAI[lower-roman 6]	[39][48][49]
Japan	Japan Consortium	[50]
Kazakhstan	Khabar	[51]
Kyrgyzstan	KTRK	[52]
Latin America[lower-roman 7]	América Móvil DirecTV ESPN Fox Sports	[53][54][55][56]
Latvia	LTV MTG	[37][38]
Lithuania	LNK Lietuvos rytas TV MTG	[37][38]
Luxembourg	CLT-UFA	[28]
Macedonia	MPT	[14]
Mauritania	TVM	[14]
Mexico	América Móvil Canal 8 Canal 22	[57][58]
Middle East	ASBU OSN	[59][60]
Moldova	TRM	[61]
Mongolia	TV5	[62]
Montenegro	RTCG	[28]
Netherlands	NOS	[63]
New Zealand	Sky Television	[64]
North Africa	OSN	[60]
North Korea	SBS	[65]
Norway	TV2	[66]
Pacific Islands[lower-roman 8]	Sky Television	[64]
Philippines	Sports5	[67]
Poland	TVP NC+	[68][69]
Portugal	Sport TV	[70]
Romania	TVR	[71]
Russia	C1R VGTRK NTV Plus	[72]
Serbia	RTS	[28]
Slovakia	RTVS Markíza TV Nova	[73]
Slovenia	RTV Slovenija	[74]
South Africa	SABC SuperSport	[75][76]
South Asia	STAR Sports 4[lower-roman 9]	[77]
South Korea	KBS MBC SBS	[65][78][79]
South Sudan	SSTV	[14]
Spain	RTVE	[80]
Sub-Saharan Africa	SuperSport Infront Sports & Media	[76][81]
Suriname	STVS	[14]
Sweden	MTG	[82]
Switzerland	SRG SSR	[83]
Tunisia	ERTT	[14]
Turkey	TRT	[39][84]
Ukraine	NTKU XSPORT	[28][85]
United Kingdom	BBC	[86]
United States	NBCUniversal	[87]
Uzbekistan	MTRK	[88]

Notes