Miss Brasil

In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

Marta Rocha in Miss Universe 1954. National Archives of Brazil.

The Miss Brasil first four editions (1954 to 1957) were held in Palácio Quitandinha, Petrópolis. When Chateaubriand's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, especially in the now defunct O Cruzeiro and O Jornal.

All national winners of the pageant in this period were placed into Miss Universe pageant, held in Long Beach, California in the United States.

Miss Brazil's golden era began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro. Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos were winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara State's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.

Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively. (See the winners table for 1959, 1962, 1971 and 1979 results).

Due to a fire in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara State's Eliane Fialho Thompson was crowned in an event edition held only one time in Pavilhão de São Cristóvão (São Cristóvão Pavilion), in a Carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via a microwave system powered by Embratel.

In 1973, due to lack of public and media interest, and possible feminist protests, organizers moved the site to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Rejane Vieira Costa) was the last held in Maracanãzinho's dependencies.

When the Miss Brasil pageant moved to the federal capital, Brasília, lack of public interest continued from 1973 to last edition in the city, held in 1980 (when Associados filed for bankruptcy protection due to closing of seven of Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectively).

In the 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship of the Miss Brasil event. So, Catalina Swimwear brand continued its support to organization for some years until the mid-1980s, when the event broadcasting rights were assumed by SBT.

All Brazilian presidents of the period (except Ernesto Geisel) received the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time, Paulo Max, and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

When the channels of defunct Tupi were redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.

For the Miss Brasil pageant the 1980s was known the most tacky period, by opinion of some fans and television critics. The last top 5 obtained by a Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because of the lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country had not participated in Miss Universe 1990.

Larissa Costa, Miss Brasil 2009.

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecast to same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and production until 1993, when Leila Schuster was crowned without realization of a traditional pageant, but she was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was owned by various directors, including the former host in Tupi's period, Paulo Max.

The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcasts of it in the 1990s.

In the new era, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network has assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).;)

The winner of Miss Brasil represents her country at the Miss Universe. On occasion, when the winner does not qualify (due to age) a runner-up is sent.

Year	Province	U Miss Brasil	Placement at Miss Universe	Special Awards
2020	Rio Grande do Sul	Julia Weissheimer Werlang Gama	TBA
Miss Brasil Be Emotion
2019	Minas Gerais	Júlia do Vale Horta	Top 20
2018	Amazonas	Mayra Benita Alves Dias	Top 20	Best National Costume (Top 6)
2017	Piauí	Monalysa Maria Alcântara Nascimento	Top 10
2016	Paraná	Raissa Oliveira Santana	Top 13
2015	Rio Grande do Sul	Marthina Brandt	Top 15
Miss Brasil Universo
2014	Ceará	Melissa Holanda Gurgel	Top 15
2013	Mato Grosso	Jakelyne de Oliveira Silva	4th Runner-up
2012	Rio Grande do Sul	Gabriela Markus	4th Runner-up	Best National Costume (4th Runner-up)
Miss Brasil
2011	Rio Grande do Sul	Priscila Machado	2nd Runner-up
2010	Minas Gerais	Débora Moura Lyra	Unplaced
2009	Rio Grande do Norte	Larissa Costa de Oliveira	Unplaced
2008	Rio Grande do Sul	Natália Alberto Anderle	Unplaced
2007	Minas Gerais	Natália Aparecida Guimarães	1st Runner-up
2006	Rio Grande do Sul	Rafaela Köhler Zanella	Top 20
2005	Santa Catarina	Carina Schlichting Beduschi	Unplaced
2004	Rio Grande do Sul	Fabiane Tesche Niclotti †	Unplaced
2003	Tocantins	Gislaine Rodrigues Ferreira	Top 10
2002	Rio Grande do Sul	Joseane Guntzell de Oliveira [^]	Unplaced
	Santa Catarina	Taíza Thomsen	Did not compete
2001	Rio Grande do Sul	Juliana Dornelles Borges	Unplaced
2000	Mato Grosso	Josiane Oderdengen Kruliskoski	Unplaced
1999	Rio Grande do Sul	Renata Bonfiglio Fan	Unplaced
1998	Mato Grosso do Sul	Michela Dauzacker Marchi	Top 10
1997	Minas Gerais	Nayla Affonso Micherif	Unplaced
1996	Paraná	Maria Joana Parizotto	Unplaced
1995	Minas Gerais	Renata Bessa Soares	Unplaced
1994	São Paulo	Valéria Melo Péris	Unplaced
1993	Rio Grande do Sul	Leila Cristine Schüster	Top 10
1992	Paraná	Maria Carolina Portella Otto	Unplaced
1991	São Paulo	Patrícia Franco Godói	Unplaced
1989	Ceará	Flávia Cavalcanti Rebêlo	Unplaced	Best National Costume
1988	Santa Catarina	Isabel Cristina Bedüschi	Unplaced
1987	Distrito Federal	Jaqueline Ribeiro Meirelles	Unplaced	Best National Costume
1986	Rio Grande do Sul	Deise Nunes de Souza	Top 10
1985	Mato Grosso	Márcia Giagio Canavezes	Top 10
1984	São Paulo	Ana Elisa Flores da Cruz	Unplaced
1983	Minas Gerais	Marisa Fully Coelho †	Unplaced
1982	Pará	Celice Pinto Marques	Top 12
1981	Rio de Janeiro	Adriana Alves de Oliveira	3rd Runner-up	Best National Costume
1980	Rio de Janeiro	Eveline Didier Schröeter	Unplaced
1979	Rio Grande do Norte	Marta Jussara da Costa	3rd Runner-up
1978	Minas Gerais	Suzana Araújo dos Santos	Unplaced
1977	São Paulo	Cássia Morais Silveira	Unplaced
1976	São Paulo	Kátia Celestino Moretto †	Unplaced
1975	Santa Catarina	Ingrid Budag	Top 15
1974	São Paulo	Sandra Guimarães Oliveira	Unplaced
1973	São Paulo	Sandra Mara Ferreira	Top 15
1972	Rio Grande do Sul	Rejane Vieira da Costa †	1st Runner-up
1971	Minas Gerais	Eliane Parreira Guimarães	4th Runner-up
1970	Guanabara	Eliane Fialho Thompson	Top 15
1969	Santa Catarina	Vera Lúcia Fischer	Top 15
1968	Bahia	Martha Maria Vasconcellos	Miss Universe 1968
1967	São Paulo	Carmen de Barros Ramasco	Top 15	Best National Costume
1966	Guanabara	Ana Cristina Ridzi Bercet	Unplaced
1965	Guanabara	Raquel Helena de Andrade	Top 15
1964	Paraná	Ângela Teresa Vasconcelos	Top 15
1963	Rio Grande do Sul	Iêda Maria Brutto Vargas	Miss Universe 1963
1962	Bahia	Olívia Rebouças Cavalcanti	4th Runner-up
1961	Minas Gerais	Staël Maria da Rocha Abelha	Unplaced
1960	Guanabara	Jean "Gina" MacPherson	Top 15
1959	Guanabara	Vera Regina Ribeiro Secco	4th Runner-up
1958	Guanabara	Adalgisa Colombo Teruskin	1st Runner-up
1957	Amazonas	Teresinha Gonçalves Morango	1st Runner-up
1956	Rio Grande do Sul	Maria José Cardoso	Top 15
1955	Ceará	Emília Barreto Corrêa Lima	Top 15
1954	Bahia	Maria Marta Hacker Rocha†	1st Runner-up

State	Titles	Winning Years
Rio Grande do Sul	15	1956, 1963, 1972, 1986, 1993, 1999, 2001, 2002**, 2004, 2006, 2008, 2011, 2012, 2015, 2020
Minas Gerais	9	1961, 1971, 1978, 1983, 1995, 1997, 2007, 2010, 2019
São Paulo	8	1967, 1973, 1974, 1976, 1977, 1984, 1991, 1994
Rio de Janeiro		1958, 1959, 1960, 1965, 1966, 1970, 1980, 1981
Santa Catarina	5	1969, 1975, 1988, 2002**, 2005
Paraná	4	1964, 1992, 1996, 2016
Ceará	3	1955, 1989, 2014
Mato Grosso		1985, 2000, 2013
Bahia		1954, 1962, 1968
Amazonas	2	1957, 2018
Rio Grande do Norte		1979, 2009
Piauí	1	2017
Tocantins		2003
Mato Grosso do Sul		1998
Federal District		1987
Pará		1982

States who have yet to win the Miss Brasil title

•  Acre
•  Alagoas
•  Amapá
•  Espírito Santo
•  Goiás
•  Maranhão
•  Paraíba
•  Pernambuco
•  Rondônia
•  Roraima
•  Sergipe

Notes

• Since their debut at Miss Universe in 1954, Brazil has never failed an edition.
• Rio Grande do Sul is the most successful state and has won the Miss Brasil title fifteen times, closely followed by Minas Gerais with nine and São Paulo and Rio de Janeiro both with eight.
• Piauí is the 16th state who wins the title first time in 2017.
• The extinct Guanabara State occupied the same territory of the city of Rio de Janeiro and was added to Rio de Janeiro State in 1975. All the evidence obtained by the state of Rio de Janeiro until 1974 belonged indeed to the former state of Guanabara.
• Brasil not wins the Miss Universe title since 1960s, even though they hold an important amount of placements at Miss Universe.
• Rio de Janeiro, São Paulo and Rio Grande do Sul, are the only ones who have kept two years in a row the Miss Brasil Be Emotion title not one, but twice in 1965-1966 and 1980-1981, 1973-1974 and 1976-1977, 2001-2002 and 2011-2012, respectively.
• Rio de Janeiro as the extinct Guanabara State is the only one who has won the Miss Brasil title three years in a row in 1958, 1959 y 1960.
• Brasil holds an ongoing streak at the top 20 with eight placements in a row.
• Rio Grande do Sul and Bahia are the only states each of them have produced a Miss Universe, Iêda Maria Britto Vargas and Martha Vasconcellos in 1963 and 1968, respectively.
• Brasil holds a record of 38 placements at Miss Universe. A total of fifteen finalists between two Miss Universe, five 1st runners up, one 2nd runner up, two 3rd runners up its curious that Brazil reached this place twice when Venezuela won the Miss Universe title, five 4 runners up and twenty two semifinalists.
• The first time a state from the North region won the Miss Brasil Be Emotion title was Amazonas 1957, from the South was Rio Grande do Sul in 1956, from the Northeast was Bahia in 1954, from the Southeast was Rio de Janeiro as the extinct Guanabara in 1958 and the first time a West Central region won was Mato Grosso in 1985.
• **Joseane Oliveira, from Rio Grande do Sul, was the winner of Miss Brasil 2002 and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning. The first runner up from Santa Catarina took over the title and finished the duties of Miss Brasil Be Emotion 2002. This is only case in whole history of Miss Brasil Be Emotion that the title is taken away from the winner and given to the first runner up.
• Deise Nunes de Souza, Raissa Oliveira Santana and Monalysa Alcântara are the only three black winners in the history of the entire contest who have won the Miss Brasil title in 1986, 2016 and 2017, respectively.

• Updated with the latest edition of Miss Brasil Be Emotion 2020:

R	State	Miss Brasil	1st	2nd	3rd	4th	S	T
01º.	Rio Grande do Sul	15	6	8	5	4	18	55
02º.	Minas Gerais	9	6	8	3	6	20	52
03º.	São Paulo	8	12	5	4	7	22	58
04º.	Rio de Janeiro	8	7	10	8	3	26	62
05º.	Santa Catarina	5	3	1	4	2	26	41
06º.	Paraná	4	3	5	1	3	25	41
07º.	Bahia	3	4	4		4	22	37
08º.	Ceará	3	3	2	2	3	13	26
09º.	Mato Grosso	3	2	1	4	2	15	27
10º.	Rio Grande do Norte	2	3	1	4	2	11	23
11º.	Amazonas	2	3			2	17	24
12º.	Distrito Federal	1	2	6	4	1	17	31
13º.	Mato Grosso do Sul	1	1	1	2		9	14
14º.	Pará	1		2	2	1	14	20
15º.	Tocantins	1			1		5	7
16º.	Piauí	1					6	7
17º.	Pernambuco		5	2	5	3	14	29
18º.	Goiás		3	2	3	1	20	29
19º.	Acre		1	1		1	4	7
20º.	Rondônia		1		1		4	6
21º.	Roraima		1		1		1	3
22º.	Espírito Santo			2		2	16	20
23º.	Maranhão			2			5	7
24º.	Sergipe			1		1	7	9
25º.	Alagoas				2		5	7
26º.	Paraíba				1	4	9	14
27º.	Amapá				1		4	5

  The 5 highest-ranked states.

  The 5 lowest-ranked states.

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in telenovelas and motion pictures after her reigns (nationwide or locally). By example:

• Natália Guimarães (Minas Gerais, winner, 2007 and 1st. runner up at Miss Universe 2007);
• Grazielli Massafera (Paraná, 2nd runner up, 2004);
• Mayana Neiva (Paraíba,2003);
• Marisa Fully Coelho (Minas Gerais, winner, 1983);
• Suzy Rego (Pernambuco, 1st runner-up, 1984);
• Vera Fischer (Santa Catarina, winner, 1969).

Some Miss Brasil winners or finalists acted or are still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:

• Brasília's resident and Cuiabá's native Jacqueline Meirelles (Cinema em Casa-SBT, 1988, Mulher 90 - Rede Manchete, 1989, some works in TV Gazeta in the 1990s and works in SBT at late 2000s and early 2010s). She won Miss Universe 1987 best national costume;
• Rio Grande do Sul's Luize Altenhofen (Band Esporte Clube – Rede Bandeirantes, 2007–2013 and other works on the same network and also at SporTV basic cable channel) 1st runner-up, 1998, she did not compete at the Miss International of that year held in Tokyo due to illness.
• São Paulo's Adriana Colin (former host of sports programs in Rede Manchete between 1994-1997 and Rede Record between 2000-2001, former co-host of SBT's Fantasia between 1997-1999 and commercial host of Globo's Domingão do Faustão, 2002–2009) 1st runner-up, 1989.
• However, the most famous former Miss Brazil who became TV hostess is Renata Fan, from Rio Grande do Sul, winner of Miss Brazil 1999, but she unplaced Top 10 at Miss Universe from same year. She also won Miss World University 2000. She has also hosted the TV show Jogo Aberto at Rede Bandeirantes.

Some Miss Brasil pageant contestants, finalists or winners have appeared in popular reality television programs broadcast nationwide:

• Paraná's Grazielli Massafera (Big Brother Brasil 5 – Runner-Up, Rede Globo, 2005) was 2nd runner-up at national pageant in earlier years. She represented the country at Miss International 2004, held in Beijing;later she was able to establish a consolidated career as an actress, including getting an 44th International Emmy Awards nomination.
• São Paulo's Solange Frazão (Celebrity's House 3 – 4th Place, SBT, 2002) was 1st runner-up at the national pageant organized by the network of the program in 1982. Today, she is a very popular TV hostess in her country.
• Rio Grande do Sul's Joseane Oliveira (Big Brother Brasil 3 – 12th Place, Rede Globo, 2003 and Big Brother Brasil 10 – 16th Place, Rede Globo, 2010) lost her title on February 4 of that year after admitting to her marriage in a popular Sunday TV show, Domingão do Faustão.
• Pernambuco's Michelle Fernandes (Big Brother Brasil 9 – first evicted of the show in the season, Rede Globo, 2009) was Top 15 in the national pageant previously year.
• Amazonas's Vívian Amorim Big Brother Brasil 17 Runner Up was Top 10 in the national pageant in 2012.
• Paraná's Raissa Santana - Runner- Up Runner Up Dancing Brasil 3 in 2018 ).