Robeks
Robeks is a smoothie franchise chain headquartered in Los Angeles, California, USA. Founded in 1996 by David Robertson, a former investment banker,[1][2] as of January 2021, the company has 83 franchise locations.[3]
 | |
| Type | Private |
|---|---|
| Founded | 1996 |
| Headquarters | Los Angeles, California |
Number of locations | 83 |
| Website | robeks.com |
Background
Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickford "were hooked by the idea of providing healthy food in a colorful, high energy setting."[4] The Bickfords opened the first Robeks franchise in New England.
In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender. The company is projected to have over 100 locations by 2019.
References
- Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.
- Diane Seo, "Getting All Juiced Up: Hot Sector of Retail Beverage Trade Hopes to Emulate Starbucks' Success", Los Angeles Times, May 17, 1997.
- . "Robeks Overhauled Menu Has Customers Tipping Their Cups", QSR Magazine, February 9, 2013.
- Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.
https://www.franchising.com/news/20180320_robeks_primed_for_growth_in_2018.html
https://www.qsrmagazine.com/news/robeks-fresh-juices-and-smoothies-launches-online-ordering
https://www.qsrmagazine.com/news/robeks-unveils-3-floral-infused-lemonades-summer
https://losangeles.cbslocal.com/2018/03/20/where-to-eat-the-best-acai-bowls-in-la/
https://www.pymnts.com/mobile-order-ahead/2018/personalization-robeks-qsr/