Cinnabon

Cinnabon is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is a cinnamon roll. As of December 2017, over 1,200 Cinnabon bakeries were operating in 48 countries.[1] Its headquarters are in Sandy Springs, Georgia, United States.[2][3]

Cinnabon, Inc.
TypeSubsidiary
IndustryRestaurants
Founded1985 (1985) in Seattle, Washington
Headquarters,
Key people
Joe Guith, President & CEO
Kat Cole Group President of Focus Brands
ProductsCinnamon rolls
Coffee
Churros
Milkshakes
ParentAFC Enterprises (1998–2004)
Focus Brands (2004–present)
Websitewww.cinnabon.com

The company is co-owned with Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands by Focus Brands, an affiliate of private equity firm Roark Capital Group,[4] based in Sandy Springs, Georgia, operating over 5,000 stores.

History

A Cinnabon cinnamon roll in a to-go box.

The first Cinnabon opened on December 4, 1985, Federal Way, Washington at SeaTac Mall, now called The Commons at Federal Way. Cinnabon was an offshoot of the Seattle Based Restaurants Unlimited restaurant chain majority owned by Rich Komen with minority partner and CEO Ray Lindstrom at the helm. Komen and Lindstrom wanted to create the perfect cinnamon roll, eventually hiring Jerilyn Brusseau to finalize the recipe since Brusseau was famous for her baking in the Seattle area.[5] The first bakery began by serving only its cinnamon rolls with a sign touting "World Famous Cinnamon Rolls". Cinnabon's first franchise-operated store opened in August 1986 just outside of Philadelphia at the King of Prussia Mall. In 1991, the first Cinnabon store in SeaTac mall was opened. Cinnabon stores today can also be found in gas stations, universities, rapid transit stations, casinos, and amusement parks.

Cinnabon was bought by AFC Enterprises, Inc. in 1998 for $65 million.[6] In 2004, AFC Enterprises, Inc., sold Cinnabon for $30.3 million to FOCUS Brands, Inc., which is owned by the Atlanta-based private equity firm Roark Capital Group.[7][8] The headquarters moved to Greater Atlanta in 1999.[2] In 2020, British retail group EG Group announced a partnership with Cinnabon to open 150 branded stores in the UK over 5 years.[9][10]

International locations

Cinnabon at Legoland Windsor in the United Kingdom

Current locations

Cinnabon has franchise operations in 48 countries which include:

In the AMC television series Better Call Saul, the main character, Saul Goodman, is shown working at a Cinnabon store in Nebraska as he is a fugitive from justice and living under an assumed name.

Several comedians, including Louis C.K. and Jim Gaffigan, have admitted to consuming Cinnabons in a self-deprecating way.[19][20]

In the Starkid musical Black Friday, the audience overhears Linda Monroe remind her husband that is not allowed "within a thousand feet of a Cinnabon". The reason why is never explicitly mentioned, although Linda says she doesn't believe he just wants to smell them.

In the comedy-drama film Please Stand By (2017), protagonist Wendy Welcott works at a Cinnabon chain in a mall in San Francisco, California.

Toward the end of the 2013 film The Secret Life of Walter Mitty, protagonist Walter Mitty meets with his eHarmony customer service representative, Todd Maher, at a Cinnabon.

See also

References

  1. Scents from a Mall: The Sticky, Untold Story of Cinnabon. Seattle Met, Retrieved 12 December 2017
  2. "Cinnabon At-A-Glance Archived October 17, 2006, at the Wayback Machine." Cinnabon. Retrieved on February 25, 2010.
  3. "City Council Districts Archived January 17, 2010, at the Wayback Machine." City of Sandy Springs. Retrieved on July 4, 2009.
  4. Focus Brands To Buy Cinnabon From AFC Enterprises. New York Times, September 9, 2004
  5. Scents from a Mall: The Sticky, Untold Story of Cinnabon. Seattle Met, Retrieved 4 February 2019
  6. "NY Times: AFC Enterprises to Purchase Cinnabon International". The New York Times. August 19, 1998. Retrieved July 1, 2009.
  7. "NY Times: Focus Brands to Buy Cinnabon from AFC Enterprises". The New York Times. September 9, 2004. Retrieved July 1, 2009.
  8. "Roark Capital Group :: Portfolio Companies". roarkcapital.com. Archived from the original on July 9, 2009. Retrieved July 26, 2009.
  9. "EG Group to Open 150 Cinnabon® Bakeries Across the UK Under New Master Licensee Deal". Euro Garages. November 30, 2020. Retrieved December 22, 2020.
  10. Gilbert2020-11-30T12:00:00+00:00, Helen. "Cinnabon to open 150 sites in the UK". British Baker. Retrieved December 22, 2020.
  11. Barnsley, Warren (November 20, 2019). "Brisbane wins race for Australia's first Cinnabon, with store to open next month". 7News. Retrieved December 28, 2019.
  12. Auntie Anne's, Cinnabon debut in Jamaica
  13. "Cinnabon Branches, Amman, Jordan". Jordan Sun.
  14. http://www.mystore411.com/store/listing/110/kuwait/cinnabon-store-locations
  15. "Libya Herald: Tripoli's Cinnabon sales on a sugar high". December 29, 2012. Retrieved January 3, 2013.
  16. http://www.thepointmalta.com/stores/cinnabon
  17. "US bakery Cinnabon taps Seoul market"., The Korea Herald, Retrieved May 8, 2018
  18. "Louis C.K. – Cinnabon". Genius. Retrieved December 4, 2020.
  19. Cinnabon, retrieved December 4, 2020
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