Salsarita's Fresh Mexican Grill

Salsarita's Fresh Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. The chain was founded in 2000 by Bruce Willette. It was purchased by Phil Friedman in 2011.[2] Friedman has rapidly expanded the number of Salsarita's, claiming that to achieve success, "It's finding the best operations person and then together growing and increasing same-store sales."[3] Friedman has stated that he wants to grow Salsarita's into a super regional chain.[4]

Salsarita's Fresh Mexican Grill, Inc.
TypePrivate
IndustryRestaurants
Founded2000 (2000)[1]
HeadquartersCharlotte, North Carolina, U.S.
Number of locations
80+
Area served
United States
Websitesalsaritas.com

Most Salsarita's locations offer beer and wine, with a few having full-sized bars.[5] In 2014, the chain worked with PuckerButt Pepper of South Carolina to create the "World's Hottest Burrito" using Carolina Reaper peppers.[6]

References
  1. "About Salsarita's - Our Story | Learn More About Us". Salsarita's. Retrieved 28 October 2019.
  2. "Former McAlister's CEO Friedman Buys Salsarita's". QSR magazine. 22 June 2011. Retrieved 28 October 2019.
  3. "Salsarita's CEO on the secret to growing fast casual brands". Fast Casual. 10 January 2018. Retrieved 28 October 2019.
  4. Thomas, Jennifer. "CEO: Salsarita's poised to become 'super regional' concept". Charlotte Business Journal. Retrieved 29 October 2019.
  5. "Salsarita's positions itself for growth". Fast Casual. 13 June 2010. Retrieved 29 November 2019.
  6. Thomas, Jennifer (25 February 2014). "Salsarita's, PuckerButt Pepper team up on 'World's Hottest Burrito'". Charlotte Business Journal. Charlotte, North Carolina: American City Business Journals. Retrieved 30 Dec 2019.
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