Zappos Theater

The Zappos Theater (formerly The AXIS and Aladdin Theatre for the Performing Arts) is a mid-sized auditorium located at Planet Hollywood Las Vegas on the Las Vegas Strip. The venue hosts a variety of events, including charity benefits, concerts and award shows. It is used frequently for the beauty pageants Miss Universe, Miss USA and Miss Teen USA. From 2013 to 2017,[2] the auditorium was the home to Britney Spears's concert residency Piece of Me and Justin Timberlake's annual concert to benefit the Shriners Hospitals for Children. In 2011, it was voted as one of the "Best Concert Halls & Theaters In Las Vegas".[3]

Zappos Theater
Interior of the theatre seen from the stage (c. 2009)
Former names
  • Aladdin Theatre for the Performing Arts (1976–2006)
  • Theatre for the Performing Arts (2006–07)
  • Planet Hollywood Theatre for the Performing Arts (2007–12)
  • PH Live (2012–13)
  • The AXIS (2013–18)
Address3667 S Las Vegas Blvd
Las Vegas, NV 89109-4331
LocationParadise
OwnerCaesars Entertainment
OperatorLive Nation
Capacity
  • 7,000
  • 4,600 (concert residencies)
Construction
Broke ground1972 (1972)
OpenedJuly 2, 1976 (1976-07-02)
Renovated
  • 2000
  • 2012–13
Closed1998–2000
Construction cost$4 million
($24.4 million in 2019 dollars[1])
Website
Venue Website

History

While this location was known as the Aladdin Hotel, the owners decided to create a performing arts center to replace the mildly used golf course. Planning began in 1969, with concepts showing the venue as a separate building. In 1972, the hotel was sold to Sam Diamond, Peter Wevve, Sorkis Wevve and Richard Daly.[4] The center opened on July 2, 1976 (America's bicentennial weekend), with Neil Diamond, who was paid $750,000 for five sold-out shows. During the 1970s and 1980s, the auditorium became a staple on the Strip for many rock and roll acts.[5] During the hotel's financial troubles in the 1990s, the center became its main revenue stream. In 1998, the venue closed while the original Aladdin Hotel was imploded. During the renovation, the center's original structure was removed, incorporating the venue into the casino area of the hotel. In 2000, the venue reopened with a performance by Enrique Iglesias, with a capacity decrease to 7,000.[6] Due to the additions of the MGM Grand Garden Arena and Mandalay Bay Events Center, the venue was used infrequently by music acts.[7] In 2004, the venue made international news when spectators walked out of a Linda Ronstadt concert while expressing support for filmmaker Michael Moore.[8] In 2010, the center saw a resurgence in use, hosting at least 15 concerts annually.

The theater was the host of the Miss Universe 1991, 1996, 2012, 2015 and 2017 pageants, several Miss USA pageants and several Miss America pageants.[9] On June 28, 2012, the auditorium was renamed to the "PH Live at Planet Hollywood Resort & Casino". On December 19, 2013, the venue was renamed "The AXIS at Planet Hollywood Resort & Casino".[10] It was also announced that American entertainment company Live Nation Entertainment would take over operations and management of the venue from BASE Entertainment.[11]

The AXIS theatre has been home to headlining concert residencies such as Justin Timberlake & Friends, Paris By Night and Britney: Piece of Me, Jennifer Lopez: All I Have,[12] Backstreet Boys: Larger Than Life and Christina Aguilera: The Xperience

The venue's name was changed to Zappos Theater in February 2018, as part of a five-year marketing deal with online shoe retailer Zappos.[13]

Noted events

Residencies

References
  1. Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved January 1, 2020.
  2. Ganz, Caryn (December 28, 2013). "Britney in Vegas: 5 Best & 5 Saddest Moments". Rolling Stone. Retrieved July 10, 2019.
  3. "Best Concert Halls & Theaters In Las Vegas". CBS Las Vegas. CBS Local Media. February 18, 2011. Archived from the original on October 8, 2012. Retrieved October 8, 2012.
  4. "History of the Aladdin". A2Z Las Vegas. 2012. Archived from the original on October 8, 2012. Retrieved 8 October 2012.
  5. Patterson, Spencer (April 26, 2007). "You had to be there". Las Vegas Weekly. Archived from the original on October 8, 2012. Retrieved October 8, 2012.
  6. Weatherford, Mike (August 11, 2000). "New Surroundings". Las Vegas Review-Journal.
  7. Katsilometes, John (June 30, 2009). "Planet Hollywood Theatre for the Performing Arts is a sleeping beauty". Las Vegas Sun. Archived from the original on October 8, 2012. Retrieved October 8, 2012.
  8. Fink, Jerry (July 19, 2004). "Aladdin expels Ronstadt after political remarks". Las Vegas Sun. Archived from the original on October 8, 2012. Retrieved October 21, 2008.
  9. "Miss USA coming to Las Vegas". News 3 Las Vegas. 2007-12-13.
  10. Peters, Mitchell (December 19, 2013). "Live Nation Named Exclusive Booker of Planet Hollywood's AXIS in Las Vegas, Theater for Britney Spears' Residency". Billboard. Retrieved December 28, 2013.
  11. "Caesars Entertainment Announces Partnership with Live Nation Entertainment; Reveals New Name and Major Transformation for Planet Hollywood Resort & Casino Theater" (Press release). Las Vegas: PR Newswire. December 19, 2013. Retrieved December 28, 2013.
  12. "Las Vegas Shows & Entertainment – Planet Hollywood". www.caesars.com. Retrieved April 10, 2017.
  13. Katsilometes, John (February 25, 2018). "Zappos Theater replaces Axis at Planet Hollywood in Las Vegas". Las Vegas Review-Journal. Retrieved February 26, 2018.
  14. Sheckells, Melinda (November 1, 2019). "Kelly Clarkson Sets 2020 Invincible Residency at Las Vegas' Zappos Theater: Exclusive". Billboard. United States: Eldridge Industries. Archived from the original on November 1, 2019. Retrieved November 1, 2019.
Events and tenants
Preceded by
Shubert Theatre
Windhoek Country Club Resort
Credicard Hall
FIU Arena
Mall of Asia Arena		 Miss Universe venue
1991
1996
2012
2015
2017		 Succeeded by
Queen Sirikit National Convention Center
Miami Beach Convention Center
Crocus City Hall
Mall of Asia Arena
IMPACT Arena
Preceded by
Boardwalk Hall		 Miss America venue
2006–2013		 Succeeded by
Boardwalk Hall
Preceded by
Kodak Theatre		 Miss USA venue
2008–2013		 Succeeded by
Baton Rouge River Center
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