13 Reasons Why

• Dylan Minnette as Clay Jensen, a teenage boy attending high school who had a crush on Hannah when she was alive and becomes obsessed with finding out what drove her to commit suicide. At the end of the second season, he successfully talks Tyler out of committing a school shooting at the end-of-year dance and helps him escape the police. He is also the primary suspect in Bryce Walker's murder in the third season. His deteriorating mental health and subsequent recovery are a pivotal storyline in the fourth season.[13]
• Katherine Langford as Hannah Baker (seasons 1–2), a teenager at Liberty High who commits suicide and leaves behind a set of tapes detailing thirteen reasons why she killed herself.[13][14]
• Christian Navarro as Tony Padilla, Clay's best friend at Liberty High who tries to help him deal with Hannah's death. Before her death, Hannah gives Tony the audio cassettes and holds him responsible for making sure everyone on the cassettes hears them. His family is deported in the third season after Bryce's dad reports them to I.C.E.[13]
• Alisha Boe as Jessica Davis, a student who starts attending Liberty High at the same time as Hannah. She is raped by Bryce in the first season, which leads to her opening a sexual assault survivors club on campus. She is elected student body president in the third season. Is in a relationship with Justin.[13]
• Brandon Flynn as Justin Foley,[15] a student at Liberty High who comes from an abusive family and is in a relationship with Jessica.[13] He is responsible for setting the events of the series into motion by being the first person to humiliate Hannah after their first date. He was initially Bryce's friend and Clay's enemy until he broke off his friendship with the former for raping Jessica. At the end of the second season, Justin is adopted by Clay's parents and lives with Clay as his foster brother. He later tests positive for HIV and dies from AIDS-related meningitis in the series finale.
• Justin Prentice as Bryce Walker, a student from a rich family and the captain of the football team and pitcher on the baseball team at Liberty High. He was friends with Justin, Zach, and Monty. He is a notorious serial rapist who is known to rape unconscious girls. He also sexually assaulted Jessica and Hannah in the first season. He is killed by Alex after being brutally beaten by Zach, where Zach's beating was in retribution for Bryce's injuring Zach during a football game.[13]
• Miles Heizer as Alex Standall, a student at Liberty High, the ex-boyfriend of Jessica and a former friend of Hannah. Alex is sarcastic and tends to be blunt, but also cares about others. He kills Bryce in the third season by pushing him into the river after Zach leaves Bryce incapacitated. In the fourth season, he dates Winston Williams and Charlie St. George.[13]
• Ross Butler as Zach Dempsey, a kindhearted friend of Justin and Bryce at Liberty High. After Bryce breaks his knee at the homecoming game and causes him to lose his college scholarships, Zach assaults Bryce at the river pier, breaking both his legs and his elbow.[13]
• Devin Druid as Tyler Down, a shy, severely bullied student at Liberty High. He is an avid photographer, which often gets him into trouble. He is sexually assaulted by Monty at the end of the second season, which leads him to attempt a school shooting at the Spring Fling before being talked out of it by Clay. His emotional recovery is a storyline in the third season.[13]
• Amy Hargreaves as Lainie Jensen, Clay's attorney mother who works for the firm representing Liberty High in the Baker's lawsuit.[16]
• Derek Luke as Kevin Porter (seasons 1–2; guest season 3), a guidance counselor at Liberty High. He is fired after giving his testimony in Hannah's trial in the second season. He is brought back in the third season to help the police interrogate the students in Bryce's murder investigation.[17]
• Kate Walsh as Olivia Baker (seasons 1–2; guest season 3), Hannah's mother and Andy's ex-wife, who is determined to uncover the truth about the events leading to her daughter's suicide. She divorces Andy and moves to New York between the second and third seasons.[17]
• Brian d'Arcy James as Andy Baker (season 2; recurring season 1), Hannah's father and Olivia's ex-husband. During Hannah's trial in the second season, he reveals that he had been cheating on Olivia when Hannah was alive, a fact which Hannah discovered.[18]
• Grace Saif as Ani Achola (seasons 3–4), a new immigrant student at Liberty who lives in Bryce's house due to her mother being his grandfather's caretaker. The third season is narrated through her conversation with Deputy Standall in which she makes a case for Monty having killed Bryce before he died in order to get the sheriff to drop the case. Tensions rise when Clay and Jessica find out that Ani slept with Bryce, but she is nonetheless Jessica's best friend and Clay's girlfriend into the fourth season.
• Brenda Strong as Nora Walker (season 3; recurring season 2; guest season 4), Bryce's mother. Although initially distant from her son, she takes a firmer stance with Bryce when he transfers schools to prevent him from repeating his mistakes. She pushes the police to investigate Clay into Bryce's murder.
• Timothy Granaderos as Monty De La Cruz (seasons 3–4; recurring seasons 1–2), a vicious bully from an abusive family who is a student at Liberty High. He is friends with Bryce and is quick to anger. He is secretly gay and violently assaults Winston Williams, who is openly gay, after he kisses him at one of Bryce's parties only to have sex with him later. He is killed in jail after being arrested for sexually assaulting Tyler.
• Mark Pellegrino as Bill Standall (season 4, recurring seasons 1–3), a Crestmont deputy sheriff and Alex's father.
• Tyler Barnhardt as Charlie St. George (season 4; recurring season 3), a jock at Liberty High who is friends with Monty but kind at heart. He is later Alex Standall's boyfriend in the fourth season. During the 4th season, he spends time with Clay's friends and developed feelings for Alex. He is shown to be bisexual and the starting quarterback for Liberty after Luke was caught with steroids in the 3rd season.
• Deaken Bluman as Winston Williams (season 4; recurring season 3), a former Hillcrest student who hooks up with Monty and is furious when Monty is posthumously accused of Bryce's murder, knowing Monty was not guilty because Winston was with him the night Bryce was murdered. He transfers to Liberty to investigate the case and get information for the police while dating Alex and falling in love with him. He drops the case after Alex tells him that he was the one who killed Bryce.
• Jan Luis Castellanos as Diego Torres (season 4), a charismatic, aggressive, and fiercely loyal leader of a divided football team struggling to understand the loss of one of their own.
• Gary Sinise as Dr. Robert Ellman (season 4), a compassionate, incisive, no-nonsense adolescent and family therapist who works to help Clay Jensen battle anxiety, depression and grief.[19]

• Josh Hamilton as Matt Jensen, a college professor and Clay's father
• Michele Selene Ang as Courtney Crimsen (seasons 1–3, guest season 4), a closeted student at Liberty High who is responsible for spreading rumors about Hannah to protect the secret of her own sexual orientation. In the second season, she comes out on the stand during the trial of Hannah Baker, confessing her actions against Hannah that landed her on the tapes.
• Steven Silver as Marcus Cole (seasons 1–2), the self-centered student body president at Liberty High, who is responsible for humiliating and sexually harassing Hannah on a date. In the second season, he is suspended from school after lying on the stand during the trial and following the leaked release of the tapes soon after.
• Ajiona Alexus as Sheri Holland (seasons 1–2), a student and cheerleader at Liberty High who forms a bond with Clay but is also on the tapes when her actions result in Jeff's accidental death
• Tommy Dorfman as Ryan Shaver (seasons 1–2, guest season 4), a student at Liberty High who betrayed Hannah's trust
• Sosie Bacon as Skye Miller (seasons 1–2), an estranged friend of Clay. In the second season, Skye and Clay date for while before she leaves for a "fresh start", following another self-harm incident which resulted in her bipolar disorder diagnosis.
• Brandon Larracuente as Jeff Atkins (season 1; guest season 2), a kind-hearted student at Liberty High and friend of Clay who died in a tragic car accident
• Steven Weber as Gary Bolan, the principal at Liberty High
• Keiko Agena as Pam Bradley (season 1; guest season 2), the Communications teacher at Liberty High
• Joseph C. Phillips as Greg Davis (seasons 1–2, 4; guest season 3), a colonel in the United States Air Force and Jessica's father
• Andrea Roth as Noelle Davis (guest seasons 1, 4; recurring season 2), Jessica's mother
• Cindy Cheung as Karen Dempsey (seasons 1–2; guest season 3), Zach's widowed mother
• Anna Zavelson as May Dempsey (season 1; guest season 2), Zach's younger sister
• Alex MacNicoll as Peter Standall, Alex's older brother (guest seasons 1–3; recurring season 4)
• Henry Zaga as Brad (season 1), Tony's boyfriend. In the second season, it is revealed that the couple broke up sometime between the events of the first and second seasons.
• Giorgia Whigham as Kat (season 1), a friend of Hannah and her former next-door neighbor
• Robert Gant as Todd Crimsen (season 1; guest seasons 2, 4), one of Courtney's fathers
• Alex Quijano as Steve Crimsen (guest seasons 1–2, 4), one of Courtney's fathers
• Wilson Cruz as Dennis Vasquez (guest season 1; seasons 2–3), the attorney representing Hannah's parents
• Ross Turner as Mr. Wood (seasons 1, 3–4), Liberty High School math teacher
• Matthew Alan as Seth Massey (seasons 1–3), a drug dealer and Justin's mother's live-in boyfriend, who is abusive toward Justin
• Jackie Geary as Amber Foley (seasons 1–2), Justin's mother, a drug addict who dies in season 4 due to drug overdose.
• Tom Everett Scott as Mr. Down (seasons 1–2; guest season 3), Tyler's father
• Maria Dizzia as Mrs. Down (guest season 1; season 2–3), Tyler's mother
• Kimiko Gelman as Jane Childs (seasons 1–2; guest season 3), the vice-principal at Liberty High
• Brittany Perry-Russell as Tracy Porter (guest season 1; recurring season 2), Mr. Porter's wife
• Gary Perez as Arturo Padilla (seasons 1, 3; guest season 4), Tony's father
• Dorian Lockett as Patrick (season 1; guest season 2), the basketball coach and history teacher at Liberty High

• Parminder Nagra as Priya Singh (guest seasons 2, 4; recurring season 3), the school counsellor who replaces Mr. Porter at Liberty High
• Anne Winters as Chlöe Rice, a smart, popular girl at Liberty High and the new head cheerleader who is also Bryce's girlfriend. At the end of the second season, it is revealed that she is pregnant but she later undergoes an abortion.
• Jake Weber as Barry Walker (season 2; guest season 3), Bryce's father
• Austin Aaron as Luke Holliday, Quarterback at Liberty High. Caught for steroids in season 3.
• Meredith Monroe as Carolyn Standall, Alex's mother
• R.J. Brown as Caleb, Tony's boxing trainer and boyfriend
• Bryce Cass as Cyrus, an edgy, cynical mischief maker who serves as an unexpected champion of the downtrodden. He befriends Tyler and the two together embark on smear campaigns against bullies.
• Chelsea Alden as Mackenzie (seasons 2–3), Cyrus' sister, an artsy and witty girl who is not afraid to speak her mind. In the second season, she briefly develops a relationship with Tyler, though the latter breaks it up.
• Allison Miller as Sonya Struhl (season 2), a smart and ambitious young litigator, who defends the school during the Hannah Baker trial
• Brandon Butler as Scott Reed (seasons 2, 4), a student at Liberty High who is on the baseball team
• Samantha Logan as Nina Jones (season 2), a well-respected track star who befriends Jessica over shared sexual assault pasts
• Kelli O'Hara as Jackie (season 2), a passionate advocate for victims of bullying
• Ben Lawson as Rick Wlodimierz (season 2), the baseball coach at Liberty High, who supports and protects his players
• Keon Motakhaveri as Chad Moore, one of Cyrus' friends
• Spencer Moore II as Michael (season 2), one of Nina's friends
• James Cretan as Eric Cox, one of Cyrus' friends
• Mason Guccione as Toby Fletcher, one of Cyrus' friends
• Mikko Edwards as Jada (season 2), a cheerleader at Liberty High

• Bex Taylor-Klaus as Casey Ford (season 3), a member of HO and Jessica's friend
• Hart Denton as Dean Holbrook (season 3), a student at Hillcrest who does not like Bryce
• Nana Mensah as Amara Josephine Achola (season 3, guest season 4), Ani's strict mother and the Walker's nurse and housekeeper
• Benito Martinez as Sheriff Diaz, the head police officer in Bryce's murder case.
• Marcus DeAnda as Mr. de la Cruz (season 3), Monty and Estela's abusive father
• Raymond J. Barry as Harrison Chatham (season 3), Nora's sick father and Bryce's grandfather
• YaYa Gosselin as Graciella Padilla, Tony's younger sister (guest seasons 3–4)
• Christine Flores as Rosa Padilla, Tony's mother (season 3)
• Brandon Scott as J. J. Kerba, a football coach at Liberty High, who is hard on the players to get them to shape up
• Ron Rogge as Morris, the head football coach at Liberty High
• Blake Webb as Tim Pozzi (season 3), a drug dealer who sells cheap steroids at the local gym

• Inde Navarrette as Estela de la Cruz, Monty's sweet younger sister
• Reed Diamond as Hansen Foundry, the Dean of Discipline at Liberty High School
• Yadira Guevara-Prip as Valerie Diaz, the daughter of police chief Diaz

Universal Studios purchased film rights to the novel on February 8, 2011, with Selena Gomez cast to play Hannah Baker.[20] On October 29, 2015, it was announced that Netflix would be making a television adaptation of the book with Gomez instead serving as an executive producer.[21][5] Tom McCarthy was hired to direct the first two episodes.[22] The series is produced by Anonymous Content and Paramount Television with Gomez, McCarthy, Joy Gorman, Michael Sugar, Steve Golin, Mandy Teefey, and Kristel Laiblin serving as executive producers.[22]

On May 7, 2017, it was announced that Netflix had renewed the series for a second season, which was released on May 18, 2018.[23]

On June 6, 2018, Netflix renewed the series for a third season, which was released on August 23, 2019.[24] It was dedicated to executive producer Steve Golin (founder and CEO of Anonymous Content), who died of Ewing's sarcoma on April 21, 2019, four months before the third season's release.[25]

On August 1, 2019, it was announced that the series had been renewed for a fourth and final season, which was released on June 5, 2020.[11][12]

In June 2016, Dylan Minnette, Katherine Langford, Christian Navarro, Alisha Boe, Brandon Flynn, Justin Prentice, Miles Heizer, Ross Butler, Devin Druid and Brian d'Arcy James were cast as the main leads.[18] In September, Amy Hargreaves, Kate Walsh and Derek Luke were cast.[16][17] Langford exited the show after the second season.

In August 2017, Jake Weber, Meredith Monroe, R.J Brown, Anne Winters, Bryce Cass, Chelsea Alden, Allison Miller, Brandon Butler, Samantha Logan, Kelli O'Hara, and Ben Lawson were cast for season two.[26][27]

In September 2018, Timothy Granaderos and Brenda Strong were promoted to series regulars for season 3 after recurring in the previous seasons.[28] On September 5, 2019, Gary Sinise was cast as a series regular for the fourth season.[19] On February 11, 2020, Jan Luis Castellanos joined the cast as a series regular for the fourth season.[29]

Filming for the series took place in the Northern Californian towns of Vallejo, Benicia, San Rafael, Crockett and Sebastopol during the summer of 2016.[30][31] The 13-episode first season and the special were released on Netflix on March 31, 2017.[32][33] Therapy dogs were present on set for the actors because of the intense and emotional content of the series.[34]

Filming for the second season began on June 12, 2017,[35] but was briefly halted in October in response to the then-ongoing Northern California wildfires happening around the areas where the series was being filmed.[36] Production on the second season wrapped in December 2017.[37] The second season was released on May 18, 2018.[38]

Filming for the third season began on August 12, 2018, but was halted due to another wildfire until December 17.[39] Filming was scheduled to be completed on February 6, 2019.[40]

The fourth season began filming in July 2019 and finished in December 2019.[41]

The first season has received positive reviews, with praise for the acting (particularly that of Minnette, Langford, and Walsh), directing, story, visuals, themes, improvements upon its source material, and mature approach to dark and adult subject matter. The review aggregator website Rotten Tomatoes reported an 78% approval rating with an average rating of 7.14/10, based on 63 reviews. The website's critical consensus reads, "13 Reasons Why complements its bestselling source material with a gripping look at adolescent grief whose narrative maturity belies its YA milieu."[45] Metacritic, which uses a weighted average, assigned a score of 76 out of 100, based on 17 critics, indicating generally favorable reviews.[46]

Jesse Schedeen of IGN praised 13 Reasons Why, giving it a 9.2 out of 10, "Amazing", stating that the series is "a very powerful and hard-hitting series" and "ranks among the best high school dramas of the 21st century".[52] Matthew Gilbert of The Boston Globe gave a glowing review for the series, saying, "The drama is sensitive, consistently engaging, and, most importantly, unblinking."[53] Maureen Ryan of Variety asserts that the series "is undoubtedly sincere, but it's also, in many important ways, creatively successful" and called it "simply essential viewing".[54] Leah Greenblatt of Entertainment Weekly gave the entire season a score of B+, calling the series "a frank, authentically affecting portrait of what it feels like to be young, lost and too fragile for the world".[55] Daniel Feinberg of The Hollywood Reporter also praised the series, calling it "an honorably mature piece of young-adult adaptation", and citing its performances, direction, relevance and maturity as some of the series' strongest points.[56]

The acting, particularly Katherine Langford as Hannah and Dylan Minnette as Clay, was frequently praised in reviews. Schedeen of IGN praised the cast, particularly Minnette and Langford, stating: "Langford shines in the lead role ... [and] embodies that optimism and that profound sadness [of Hannah's] as well. Minnette's Clay is, by design, a much more stoic and reserved character ... and does a fine job in what's often a difficult role."[52] Gilbert of The Boston Globe praised the chemistry of Langford and Minnette, saying that "watching these two young actors together is pure pleasure", while Schedeen of IGN also agreed, saying that they are "often at their best together, channeling just the right sort of warm but awkward chemistry you'd expect from two teens who can't quite admit to their feelings for one another". Feinberg of The Hollywood Reporter also praises both actors: "Langford's heartbreaking openness makes you root for a fate you know isn't possible. The actress' performance is full of dynamic range, setting it against Minnette's often more complicated task in differentiating between moods that mostly go from uncomfortable to gloomy to red-eyed, hygiene-starved despair."[56]

Ryan of Variety also gave praise to not only the two leads, but also the supporting cast of actors, particularly Kate Walsh's performance as Hannah's mother, which Ryan describes as "career-best work".[54] Positive mentions from various critics, such as Ryan, Feinberg and Schedeen, were also given to the supporting cast of actors (most particularly Alisha Boe, Miles Heizer and Christian Navarro's respective performances of Jessica, Alex and Tony). Liz Shannon Miller of Indiewire, who enjoyed the series and gave it a positive score of B+, gave praise to the racial, gender and complex diversity of its supporting cast of teens.[54][52][56][57]

Another aspect frequently mentioned within reviews was the series's mature and emotional approach to its dark and adult subject matter. This was favorably reviewed by critics, such as Miller of Indiewire, particularly her statement that "the adult edges to this story ring with honesty and truth."[57] Miller, and Feinberg of The Hollywood Reporter, also stated that the series can be difficult to watch at times,[56] while Schedeen of IGN states that it is "an often depressing and even uncomfortable show to watch ... a pretty emotionally draining experience, particularly towards the end as the pieces really start to fall into place."[52]

Critics also praised several other aspects of the series. Feinberg highlighted the series' directors, saying: "A Sundance-friendly gallery of directors including Tom McCarthy, Gregg Araki and Carl Franklin keeps the performances grounded and the extremes from feeling exploitative",[57] while Gilbert of The Boston Globe praised the storytelling: "The storytelling techniques are powerful ... [as it] builds on the world established in the previous hour, as we continually encounter new facets of Hannah's life and new characters. The background on the show keeps getting deeper, richer."[53]

Conversely, the series has also received criticism over its portrayal of teen angst. Mike Hale of The New York Times wrote a critical review, writing, "the show doesn't make [Hannah's] downward progress convincing. It too often feels artificial, like a very long public service announcement." He also criticized the plot device that has Clay listening to the tapes one by one instead of all in one sitting like the other teens did, which Hale felt was unbelievable: "It makes no sense as anything but a plot device, and you'll find yourself, like Clay's antagonists, yelling at him to listen to the rest of tapes already."[58]

Writing for The Guardian, Rebecca Nicholson praised some aspects of the series, including the performances from Minnette and Walsh, but was troubled by much of the plot, writing, "a storyline that suggests the love of a sweet boy might have sorted all this out added to an uneasy feeling that stayed with me". Nicholson was skeptical that the series would appeal to older viewers, unlike other series set in high school such as Freaks and Geeks and My So-Called Life: "It lacks the crossover wit of its forebears ... It's too tied up in conveying the message that terrible behaviour can have horrible consequences to deal in any subtleties or shades of feeling. It's largely one-note – and that note is horrifying. 'It has to get better,' implores one student towards the end, but given its fairly open ending, an apparent season two setup, it does not seem as if there's much chance of that happening."[59]

Washington Post television critic Hank Stuever wrote a negative review, finding 13 Reasons Why "contrived" and implausible: "There are 13 episodes lasting 13 super-sullen hours – a passive-aggressive, implausibly meandering, poorly written and awkwardly acted effort that is mainly about miscommunication, delivering no more wisdom or insight about depression, bullying and suicide than one of those old ABC Afterschool Specials people now mock for being so corny." He also wrote that he found Hannah's suicide tapes "a protracted example of the teenager who fantasizes how everyone will react when she's gone. The story ... strikes me as remarkably, even dangerously, naive in its understanding of suicide, up to and including a gruesome, penultimate scene of Hannah opening her wrists in a bathtub."[60]

David Wiegand of the San Francisco Chronicle gave the series a tepid review, saying that it was plagued by character inconsistencies, particularly in Hannah's character. He praised Langford's "stunning performance" but noted, "There are times when we simply don't believe the characters, when what they do or say isn't consistent with who we've been led to believe they are ... At times, [Hannah] is self-possessed and indifferent at best to the behavior of the popular kids. At other times, though, relatively minor misperceived slights seem to send her into an emotional tailspin. No doubt, teenagers embody a constant whirl of conflicting emotions, but the script pushes the bounds of credibility here and there." He noted that overall, the series worked: "The structure is gimmicky and the characters inconsistent, but there are still at least 13 Reasons Why the series is worthy."[61]

The second season received largely negative to mixed reviews from critics, with many praising the performances (particularly that of Boe, Luke, and Walsh) but criticism aimed at the poor execution of its topics; many declared it unnecessary.[62][63] Rotten Tomatoes reports an approval rating of 27% with an average rating of 5.31/10, based on 51 reviews. The site's critical consensus states, "By deviating from its source material, 13 Reasons Why can better explore its tenderly crafted characters; unfortunately, in the process, it loses track of what made the show so gripping in the first place."[47] On Metacritic, the season has an average score of 49 out of 100, based on 16 critics, indicating "mixed or average reviews".[48]

Catherine Pearson from DigitalSpy wrote a negative review, calling the season "even more problematic" than the first. She ends the review saying that, "Unrelenting depression seems to shroud the season, briefly lifted only to collapse back down as the show's thirteenth episode, once again, delivers a deeply disturbing scene of suffering."[64] Jordan Davidson from The Mighty wrote that he "felt sick" after watching the final episode of the season.[65]

A scene in which the character Tyler is attacked and sexually assaulted with a mop handle during the finale also caused controversy from fans and critics of the series, with some describing it as "unnecessary" and "traumatizing".[66] Series showrunner Brian Yorkey defended the scene, saying that it was included in an attempt to "[tell] truthful stories about things that young people go through in as unflinching a way as we can".[67]

Season 3 received overwhelmingly negative reviews by both critics and audiences, with criticism aimed at the lack of necessity and talk about suicide, poor execution of its topics, including the rape of Tyler in the final episode of the previous season,[68][69] the new character of Ani,[70] the sympathetic redemption of Bryce,[71] genre changing from drama to mystery and conclusion. However, some praised the technical aspects and the performances (particularly those of Prentice, Druid, and Granaderos).[72]

Review aggregator Rotten Tomatoes reports an approval rating of 12%, with an average rating of 1.43/10, based on 17 reviews. The site's critical consensus reads: "13 Reasons Why attempts to break away from its first two seasons only to become a melodramatic mess of a murder mystery."[49] On Metacritic, the season has an average score of 23 out of 100, based on 4 critics, indicating "generally unfavourable reviews".[50]

Season 4 received generally negative reviews from critics, who criticized the poor execution of its topics, the writing, time jumps and story, while the ending was met with a divided reception. However, some called it an improvement over its previous season, and praised the performances of the cast – particularly those of Minnette, Navarro, Flynn, and Heizer – the brief return of Hannah Baker, and technical aspects.[73][74][75][76]

Review aggregator Rotten Tomatoes reports an approval rating of 25%, with an average rating of 5.33/10, based on 12 reviews. The site's critical consensus states: "13 Reasons Why closes with a chaotic final chapter that betrays what little dignity remained in the tragic lives of its central teens."[51] Episode six, in which the school runs a "drill" where the students are made to believe there is an active shooter was heavily criticized, with many fans and critics describing the episode as "too realistic", "triggering" and "traumatising" although some reviewers noted that the show had tackled a topic that is relevant to many American school students.[77][78] The storyline of Justin Foley being diagnosed with and killed by complications of AIDS generated controversy, with many calling it unfair.[79] Minnette defended the scene, saying that he and Flynn had pushed showrunner Brian Yorkey to kill Justin, as they "both felt that it would have the biggest emotional impact on the series as [Justin] had the most emotional impact out of all of the characters".[80]

The marketing analytics firm Jumpshot determined the first season was the second-most viewed Netflix season in the first 30 days after it premiered, garnering 48% of the viewers that the second season of Daredevil received, which was the most viewed season according to Jumpshot. The series also showed an 18% increase in week-over-week viewership from week one to week two. Jumpshot, which "analyzes click-stream data from an online panel of more than 100 million consumers", looked at the viewing behavior and activity of the company's U.S. members, factoring in the relative number of U.S. Netflix viewers who watched at least one episode of the season.[81]

Several health professionals, educators and advocates linked the show to self-harm and suicide threats among young people. This community also expressed major concerns about the series like romanticizing suicide, not providing adequate resources at the conclusion of each episode, targeting a young vulnerable audience, and painting mental health professionals as unhelpful and not worth seeing.[100][101][102] Mental health experts are also educating the general public on what to do in the situations Hannah Baker goes through, disseminating accurate information surrounding teen suicide, depression, and youth that experience traumatic events through research surrounding the show and mental health resources for help-seeking youth.[103][104][105][106][107][108][109]

The release of 13 Reasons Why corresponded with between 900,000 and 1.5 million more suicide-related Google searches in the United States, including a 26% increase in searches for "how to commit suicide," an 18% increase for "commit suicide," and a 9% increase for "how to kill yourself."[110] After an initial spike in calls to the Crisis Text Line after the first episode, there was an overall reduction in crisis call volume for the remainder of the series.[111] Although the link between searching for suicide information and suicide risk is unclear,[112] increases in self-harm admissions to one children's hospital were observed.[113][114][115][116][117]

The superintendent of Palm Beach County, Florida schools reportedly told parents that their schools had seen an increase in suicidal and self-harming behavior from students, and that some of those students "have articulated associations of their at-risk behavior to the 13 Reasons Why Netflix series".[118]

The Australian youth mental health service for 12–25 year-olds, Headspace, issued a warning in late April 2017 over the graphic content featured in the series, due to the increased number of calls to the service following the series' release in the country. Netflix however, demonstrably complied with the Australian viewer ratings system, by branding the series as "MA15+" when streamed via its own interface. They accompanied its presentation with additional warnings and viewer advice, and ensured that counselling referrals were included and not easily skipped at the conclusion of each episode. Each warning voice over is read by a different cast member at the end of the episode, with Katherine Langford reading in her native Australian accent in her voice-overs.[119][120][121]

In response to the graphic nature of the series and New Zealand's high youth suicide rate, which was the highest among the 34[lower-alpha 1] OECD countries during 2009 to 2012,[123][124] the Office of Film & Literature Classification in the country created a new rating, "RP18", allowing individuals aged 18 and over to watch the series alone and those below having to watch it with supervision from a parent or guardian.[125][126]

In April 2017, the National Association of School Psychologists (NASP) in the United States released a statement regarding the series, saying: "Research shows that exposure to another person's suicide, or to graphic or sensationalized accounts of death, can be one of the many risk factors that youth struggling with mental health conditions cite as a reason they contemplate or attempt suicide."[128] NASP sent a letter to school mental health professionals across the country about the series, reportedly a first for NASP in response to a television series.[129] The following month, the United States Society of Clinical Child and Adolescent Psychology (SCCAP) released a statement also noting how strongly the series may serve as a trigger for self-injury among vulnerable youth. They lamented the depiction of mental health professionals as ineffective for youth who have experienced trauma and may have been considering suicide.[130] The statement implored Netflix to add a tag following each episode with mental health resources, and a reminder that depression and suicidal thoughts can be effectively treated by a qualified mental health professional, such as a clinical child psychologist, using evidence-based practice.

Similarly, clinical psychologists such as Daniel J. Reidenberg and Erika Martinez, as well as mental health advocate MollyKate Cline of Teen Vogue magazine, have expressed concerns regarding the risk of suicide contagion.[131][132][133] However, Eric Beeson, a counselor at The Family Institute at Northwestern University noted that "it's unlikely that one show alone could trigger someone to attempt suicide."[128] Mental health professionals have also criticized the series' depiction of suicide itself, much of which violates widely promulgated recommendations for reporting on actual suicides or not depicting them in fiction, in order to not encourage copycat suicides.[134] The season finale, which depicts Hannah's suicide in graphic detail, has been particularly criticized in this regard.[135] Nic Sheff, a writer for the series, has defended it as intended to dispel the myth that suicides "quietly drift off", and recalled how he himself was deterred from a suicide attempt by recalling a survivor's account of how painful and horrifying it was.[136]

The NASP statement also criticized the series' suggestion that bullying alone led Hannah to take her life, noting that while it may be a contributing factor, suicide far more often results from the bullied person having a "treatable mental illness and overwhelming or intolerable stressors", along with a lack of adequate coping mechanisms. Alex Moen, a school counselor in Minneapolis, took issue with the series' entire plotline as "essentially a fantasy of what someone who is considering suicide might have—that once you commit suicide, you can still communicate with your loved ones, and people will suddenly realize everything that you were going through and the depth of your pain ... That the cute, sensitive boy will fall in love with you and seek justice for you, and you'll be able to orchestrate it, and in so doing kind of still be able to live."[135] Other counselors criticized the depiction of Hannah's attempt to reach out to Mr. Porter as dangerously misleading, since not only does he miss obvious signs of her suicidal ideations, but says he cannot report her sexual assault to the police without her identifying the assailant. School counselors are often portrayed as ineffective or clueless in popular culture, Moen says, but Porter's behavior in the series goes beyond that, to being unethical and possibly illegal. "It's ridiculous! Counselors are not police. We don't have to launch an investigation. We bring whatever information we do have to the police", she told Slate.[135]

In May 2017, the Canadian Mental Health Association (CMHA) along with the Centre for Suicide Prevention (CSP) released a statement with similar concerns to the ones raised by NASP. CMHA believed that the series may glamorize suicide, and that some content may lead to distress in viewers, particularly in younger viewers. Furthermore, the portrayal of Hannah's suicide does not follow the media guidelines as set out by the Canadian Association for Suicide Prevention (CASP) and the American Association of Suicidology. CMHA and CASP did praise the series for raising awareness about "this preventable health concern," adding that, "Raising awareness needs to be done in a safe and responsible manner. A large and growing body of Canadian and international research has found clear links between increases in suicide rates and harmful media portrayals of suicide." Ways in which the portrayals of suicide may cause harm, according to CMHA and CASP, include the following: "They may simplify suicide, such as, by suggesting that bullying alone is the cause; they may make suicide seem romantic, such as, by putting it in the context of a Hollywood plot line; they may portray suicide as a logical or viable option; they may display graphic representations of suicide which may be harmful to viewers, especially young ones; and/or they may advance the false notion that suicides are a way to teach others a lesson."[137][138] A 2019 study showed the overall suicide rate among 10- to 17-year-olds increased significantly in the month immediately following the release of the series.[99]

Netflix responded to criticism adding strong advisory warnings prior to the ninth, twelfth, and thirteenth episodes in the first season, the first two due to rape and the last due to the suicide scene. In July 2019, before the release of season three, Netflix edited the suicide scene of the season one finale. Originally, the episode included a bloody depiction of Hannah slitting her wrists in a bathtub.[139] However, it has been argued support to vulnerable viewers should be inspired by an ethical commitment toward the audience, rather than the moral panic for suicide contagion.[98]

With the release of the first season of the series, Netflix also released 13 Reasons Why: Beyond the Reasons, an aftershow documentary television film. The 29-minute documentary featured the cast and crew of the series and mental health professionals discussing their experiences working on the series and dealing with different issues including bullying, depression and sexual assault. Two more Beyond the Reasons specials were released with the second and third seasons respectively.[140][141][142]