1997 Canadian federal election

Liberal Party logo during the election.

The Liberal Party under Jean Chrétien campaigned on promising to continue to cut the federal deficit to allow for a budget surplus, and then to spend one half of the surplus on repaying Canada's national debt and cutting taxes while the other half of the surplus would be used to increase funding to health care, assistance for Canadian children in poverty, and job creation.[3] The platform was called Securing Our Future Together.[4] The Liberal Party was attacked by the opposition parties for failing to keep many of the promises that the party campaigned on in the 1993 federal election.[5] The Liberals attacked the Progressive Conservatives and the Reform Party for prematurely calling for tax cuts while a deficit still remained while attacking the New Democratic Party for proposing to increase government spending while Canada faced a deficit.[5]

The Liberals suffered from a number of gaffes in their campaign. In one incident, when Jean Chrétien was questioned by reporters over the cost of the Liberals' election proposal of a national pharmacare program, reporters claimed that Chrétien was unsure of what the cost would be.[5] Chrétien also turned down invitations for interviews by Canada's national media outlets, the Canadian Broadcasting Corporation (CBC) and MuchMusic.[5] In the televised debates between the five major political parties, Chrétien apologized to Canadians for his government having cut funding for social programs to reduce the deficit.[5]

On election day, the Liberals won with a significantly reduced majority. While they lost much of their support in Atlantic Canada, they won all but two seats in Ontario and improved on their numbers in Quebec. They were only assured of a majority when the final numbers came in from Western Canada.

The Reform Party under Preston Manning campaigned on preserving national unity through decentralization of multiple federal government powers to all of the provinces, cutting taxes, reducing the size of government, reducing spending, and strongly opposing distinct society status for Quebec. Feeling that the general acceptance of deficit reduction at the federal and provincial level had been encouraged by their party, Reform saw a chance to finally make the party a national in scope by making political inroads outside of the west, particularly in Ontario.[6][7] Their platform was titled the Fresh Start for all Canadians.[8] The Reformers ran a full slate of candidates in Quebec, making this the first and last election in which it would run candidates in every region of Canada.

Reform's campaign ran into multiple problems. The party was repeatedly accused by other parties and the media of holding intolerant views due to comments made by a number of Reform MPs during the writ period.[6] Critics had accused the party's performance during the 1993-1997 parliament of being disorganized.[5] Tension between the party's democratic nature and the leader-centric model of modern campaigning led to Manning's leadership abilities being questioned by a number of former members, including Stephen Harper, who accused Manning of inappropriately using a C$31,000 personal expense allowance as leader.[9] Some Reform supporters were frustrated by the party's decision to expand its political base into Quebec, as they continued to believe that the party should represent English-speaking Canada, and others from the right-wing and populist faction of the party were angry that Manning punished MPs Bob Ringma and David Chatters for outbursts.[10] During the campaign the Reform Party released a controversial television advertisement where the faces of four Quebecers, Prime Minister Jean Chrétien, Bloc Québécois leader Gilles Duceppe, Progressive Conservative leader Jean Charest, and Premier of Quebec Lucien Bouchard, were crossed out, followed by a message saying that Quebec politicians had dominated the federal government for too long and that the Reform Party would end this favoritism towards Quebec.[11] The advertisement was harshly criticized by the other party leaders including accusations that Manning was "intolerant" and a "bigot" for having permitted the advertisement to be aired.[11]

Reform began the campaign with C$1.5 million in cash on hand, and had raised a total of C$8 million. In contrast to the other parties, the vast majority of the money came from donations by individuals or small businesses.[12]

The results for Reform were a generally considered a minor tactical success. The party won 60 seats to displace the Bloc as Official Opposition, largely by building on its already heavy concentration of support in Western Canada. Strategically, Reform failed to make inroads into eastern Canada and lost its one seat in Ontario, leaving it effectively perceived as a Western regional party, despite making their first significant inroads into rural Ontario.

The Bloc Québécois, under the leadership of Gilles Duceppe, lost its position of Official Opposition, falling to third place. Duceppe, who lacked the charisma of his predecessor Lucien Bouchard, nonetheless made progress by emphasizing the lack of possibility of constitutional reform. The party captured 44 of Quebec's 75 seats.

The New Democratic Party under the leadership of Alexa McDonough regained official party status that the party lost in the 1993 Canadian federal election. The party won the fourth largest share of total votes and won 21 seats. Notably, the party made a substantial showing in Atlantic Canada, a region where it had only elected three MPs in its entire history prior to the election.

The Progressive Conservative Party under Jean Charest campaigned on securing national unity in Canada by recognizing Quebec as being a distinct society within Canada, along with the proposal of a "New Covenant" for Canadian confederation to be negotiated between the Federal and Provincial governments.[13] The party's platform included the novelty of being publicly distributed on CD-ROM. Charest and the PCs benefited from rapidly rising in popularity amongst all language groups in Quebec, where voters were found to have preferred Charest over Gilles Duceppe, the leader of the Bloc Québécois.[14]

The Progressive Conservatives faced multiple difficulties, as the party was not able to apply for federal financial assistance due to it not being an official party. The party's results in their previous bastion of Western Canada remained anemic, and the Reformers remained the dominant conservative political force in the west. Reform also made inroads into rural central and southern Ontario — traditionally the heartland of the Tories' provincial counterparts.

The Progressive Conservatives won the third largest number of the total votes and improved their situation in the House of Commons, regaining official party status after winning 20 seats. Despite finishing about half a point behind Reform in the nationwide popular vote, their only heavy concentrations of support was in Atlantic Canada and Quebec. Elsewhere, like in 1993, their support was too spread out to translate into victories in individual ridings. They only won one seat each in Ontario and Manitoba. The result, a disappointment for Charest, would lead to his eventual resignation and assumption of leadership of the Liberal Party of Quebec.

Support for the Green Party of Canada was 79% higher than at the previous election, with its greatest success in British Columbia, where it received 2% of the vote. The Green Party remained almost entirely off the national media's radar. At 0.43% of the vote, and 1.64% of the vote in the ridings it contested, the Green Party remained a small but growing movement.

Source: Elections Canada

1. Sackville—Eastern Shore, NS: Peter Stoffer, NDP def. Ken Streatch, PC by 41 votes
2. Bellechasse—Etchemins—Montmagny—L'Islet, QC: Gilbert Normand, Lib def. François Langlois, BQ by 47 votes
3. Selkirk—Interlake, MB: Howard Hilstrom, Ref def. Jon Gerrard, Lib by 66 votes
4. Cardigan, PE: Lawrence MacAulay, Lib def. Dan Hughes, PC by 99 votes
5. Bonaventure—Gaspé—Îles-de-la-Madeleine—Pabok, QC: Yvan Bernier, BQ def. Patrick Gagnon, Lib by 179 votes
6. Saskatoon—Humboldt, SK: Jim Pankiw, Ref def. Dennis Gruending, NDP by 220 votes
7. Humber—St. Barbe—Baie Verte, NF: Gerry Byrne, Lib def. Art Bull, PC by 232 votes
8. Chicoutimi, QC: André Harvey, PC def. Gilbert Fillion, BQ by 317 votes
9. Frontenac—Mégantic, QC: Jean-Guy Chrétien, BQ def. Manon Lecours, Lib by 465 votes
10. Simcoe—Grey, ON: Paul Bonwick, Lib def. Paul Shaw, Ref by 481 votes