Checkers and Rally's

In the late 1990s, there was a series of teaser commercials that featured a Burger King burger on a rotating interior microwave oven, with R&B tracks from the 1960s and 1970s playing in the background following a bleep cue to Rally's advertising. An early commercial offered a chance to win a car. It showed a yellow car since the yellow car version of punch buggy was a big fad during this time. A similar advertising strategy for this fad was implemented into a Taco Bell commercial with as many as 20 or 30 yellow taxicabs in one camera shot.

One of the first advertising campaigns by Checkers and Rally's featured the slogan "High Performance Human Fuel," and ran from 1999 to late 2000. The television advertisements for that campaign were animated in an anime style, and featured a woman named Holly, in pursuit of fast food. The ads were created by Crispin Porter & Bogusky,[10] and illustrated by Peter Chung, who was also responsible for the animation of C.O.P.S and Ring Raiders.[11]

In September 2007, ML Rogers, an advertising agency, won the advertising rights for Checkers Restaurants. They completely restructured the advertising campaign. Among one of the many changes is their new slogan, "little place. BIG TASTE." which can be seen in commercials airing since October 2007.[12] In 2007, the chain used a character called Rap Cat, a stuffed animal cat who performs a rap song about the chain. The ad campaign became popular after it was posted on YouTube, becoming a viral video.[13] The company gave away paper bags patterned like a basketball jersey to be worn by cats, with slots to cut out for the legs and tail, and asked customers to post videos of their cat wearing it to a Rap Cat website. This received criticism from animal rights activists, though Checkers stated that the packaging was "intended only as a creative extension of our television campaign."[14][15]

In September 2014, they started to have a character called Mr. Bag, a talking bag who appears in the new commercials for Checkers and Rally's. Checkers Restaurants' in-house marketing team is led by Terri Snyder (Chief Marketing Officer).

In September 2016, rapper and restaurateur Rick Ross stated his plans for a partnership with Checkers and Rally's, including ownership of a few franchises.[16] He opened his first franchise location in Miami in early 2017.

On May 29, 2019, Checkers and Rally's disclosed a long-running data breach that affected an unknown number of customers at 103 of its Checkers and Rally's locations, with some being infected with a point-of-sale malware as early as 2015.[17]