Diva (Asian TV channel)

Diva (formerly Diva Universal) was a Southeast Asian pay television channel owned and operated by NBCUniversal International Networks.

Diva
CountrySingapore
Broadcast areaWorldwide
NetworkNBCUniversal International Networks
SloganBe Yourself.
HeadquartersSingapore
Programming
Picture format1080i (HDTV 16:9)
Ownership
OwnerNBCUniversal
Sister channelsCNBC Asia
DreamWorks
E!
Sky News
History
Launched30 November 1997
Closed1 January 2020[1]
Former namesHallmark Channel (1997-2010)
Diva Universal (2010-2014)
Links
Websitedivatv.asia

It was launched on 30 November 1997 along with E! as Hallmark Channel Asia, before being rebranded in 19 September 2010 as Diva Universal, dropping the "Universal" name in 2014. After 22 years of broadcasting, Diva and E! has ended all operations at midnight, 1 January 2020. local time across the continent.[1] All DIVA shows moved to Lifetime.

History

Hallmark Channel Asia was launched on 30 November 1997 with E!. It had four different feeds including the Philippine one, which was launched on 19 August 2009.

Hallmark Channel Asia was rebranded as Diva Universal on 19 September 2010, after its brand licensing agreement with Crown Media ended, as part of Universal Networks International's efforts to refocus its network portfolio. Coinciding with the launch of its high-definition feed, the SD channel started broadcasting in 16:9 widescreen on 1 February 2014. On 16 June 2014, Diva Universal's name was simplified to Diva.

On March 14, 2018, The SD version on DIVA Channel 702 switch to 16:9 format.

See also

References
  1. Cessation of TV Diva and E! Entertainment Television
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