Hyundai Motor Europe

Hyundai Motor Europe GmbH is 100 percent owned subsidiary of Hyundai Motor Company, its headquarters is in Offenbach, Germany. It has a R&D center in Frankfurt and three manufacturing plants: one in Nošovice, Czech Republic; one in Saint Petersburg, Russia; and one in Turkey. Three models (Hyundai Accent, Hyundai Elantra, and Hyundai Santa Fe) are produced at the TagAZ's plant in Taganrog. Its slogan for the European Market is "New Thinking, New Possibilities".

Czech Republic

On November 2008, Hyundai opened its European plant, Hyundai Motor Manufacturing Czech s r.o. (HMMC) in Nošovice, Czech Republic, following an investment of over 1 billion euros and over two years of construction.[1][2] The plant, which mainly manufactures the i30, ix20, ix35 for the European market, has an annual capacity of 300,000 cars.[3] The new Hyundai plant is 90 kilometres north of Kia Motors' Žilina Plant in Slovakia.

Germany

Hyundai has been operating an R&D centre in Frankfurt, Germany since 1994,[4] that has been responsible for monitoring technology developments in Europe and designing and engineering new cars for the European market.[5] In September 2003, the company opened its new European headquarters in Rüsselsheim, after an investment worth 50 million euro.[6] The site became the new location for the R&D centre and for the world rally team of the company.[7]

Russia

In Russia, the production of the Hyundai Accent, Sonata, Elantra and Santa Fe models has been taking place at the TagAZ plant,[8] located in Taganrog, since 2001,[9] in the form of complete knock-down kits assembly.[10] Since 2006, the factory has also been assembling the Hyundai Porter,[8] County, Aero Town and the HD 500 commercial vehicles.[9]

In June 2008, Hyundai started the construction of a new manufacturing plant in Saint Petersburg with a planned yearly capacity of 100,000 cars,[11] that will eventually be increased to 200,000 units.[12] It started mass production in January 2011,[12] with two models: the Hyundai Solaris and the Kia Rio.[13]

History in Europe

Hyundai first imported passenger cars to Europe in 1978 with the launch of its Pony on several left-hand drive markets, with the right-hand drive version launching the brand on the British market in 1982.[14]By 1984, Hyundai had launched a second model on the European market – the Stellar, a large rear-wheel drive family saloon based loosely on the Ford Cortina chassis.[15] It was even advertised on the UK market as the spiritual successor to the Cortina.[16] By 1990, with sales steadily rising across the continent, Hyundai was now a four-model brand in Europe, having launched the flagship Sonata saloon and Scoupe sports model onto the European market.[17]

The 1980s Hyundai models were duly replaced during the 1990s, with the 1996 Hyundai Coupe being well-received by the European motoring press.[18]

Growing demand for MPVs and SUVs by the turn of the 21st century saw Hyundai venture into these new or expanding market sectors. By 2018, it was importing nine passenger vehicle ranges (some with two or more bodystyles) and two commercial vehicles ranges in Europe.[19]

Hyundai has been particularly successful on the UK market since launching there in 1982. Its millionth UK market model was sold in 2015.[20]Sales peaked at more than 93,000 units in 2017.[21]

References
  1. Agence France-Presse (January 25, 2006). "Hyundai Considers Czech Auto Plant". IndustryWeek. Archived from the original on July 13, 2011. Retrieved December 12, 2009.
  2. "Mass Production Officially Launched at the New Hyundai Plant in the Czech Republic". Automobiles Review. 2008-11-15. Retrieved 2009-12-12.
  3. Kalab, Vladimir (2008-11-04). "First Czech-made Hyundai Cars Leaving Nošovice Plant". Prague Daily Monitor. Retrieved 2009-12-12.
  4. Daechang Lee (July 1997). "Korean Automotive Industry in Transition" (PDF). Kia Economic Research Institute. p. 23. Retrieved 6 April 2013.
  5. Linsu Kim. "Crisis Construction and Organisational Learning: Capability Building in Catching-up at Hyundai Motor". Organisation Science, Vol. 9, No. 4, July–August 1998. Korea University, Seoul, Korea. p. 10. Retrieved 6 April 2013.
  6. "New European Hyundai Motor Headquarters in Rüsselsheim". Presseportal. 8 September 2003. Archived from the original on 21 May 2013. Retrieved 7 April 2013.
  7. "Annual Report 2003" (PDF). Hyundai Motor Company. 26 June 2004. p. 29. Retrieved 7 April 2013. As part of the reorganization, the company will establish a new World Rally Team Headquarters at the Design and Technical Centre in Russelsheim, Germany
  8. "Модельный ряд" [Model line-up]. TagAZ. Retrieved 14 April 2013.
  9. "Hyundai Truck & Bus Newsletter" (PDF). Hyundai Motor Company. 17 March 2006. p. 11. Retrieved 14 April 2013. RZGA is an affiliate of TAGAZ, a Russian automobile company that has assembled CKD kits of HMC’s passenger cars since 2001.
  10. "Global Production Systems" (PDF). Hyundai Motor Company. 29 June 2012. p. 39. Retrieved 14 April 2013.
  11. "Под Петербургом началось строительство завода Hyundai" [Near St. Petersburg the construction of the Hyundai plant began]. Motor.ru (in Russian). 5 June 2008. Retrieved 14 April 2013.
  12. "Manufacturing – Russia Plants". Hyundai Motor Company. Retrieved 14 April 2013.
  13. "2013 Quick Facts". Hyundai Motor Company. Retrieved 14 April 2013.
  14. "Record Sales In Q1 Bring Higher Market Share For Hyundai". HYUNDAI MOTORS. Retrieved 4 November 2018.
  15. "Hyundai Stellar: The Forgotten Ford that Mitsubishi Built". Carthrottle.com. Retrieved 4 November 2018.
  16. Jefkins, Frank; Jefkins, Frank William; Yadin, Daniel (4 November 2018). Advertising. Financial Times Prentice Hall. ISBN 9780273634355. Retrieved 4 November 2018 – via Google Books.
  17. "Hyundai S Coupe (1990 - 1996) used car review - Car review - RAC Drive". Rac.co.uk. Retrieved 4 November 2018.
  18. "Review Hyundai Coupe (1996 - 2002) Used car". Buyacar.co.uk. Retrieved 4 November 2018.
  19. "New cars - Discover the range - Hyundai UK". Hyundai.co.uk. Retrieved 4 November 2018.
  20. "Hyundai breaks through one million UK sales and chases further growth - Autocar". Autocar.co.uk. Retrieved 4 November 2018.
  21. "New Hyundai sales director confident of further progress - Car Dealer Magazine". Cardealermagazine.co.uk. 17 January 2018. Retrieved 4 November 2018.
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