Jalsha Movies

Jalsha Movies or Star Jalsha Movies is an Indian general entertainment pay television channel owned by Star India.[1][2] It was launched on 16 December 2012 as a sister channel of Bengali-language network Star Jalsha.[3] It launched its own HD feed on 14 April 2016.

Star Jalsha Movies
CountryIndia
Broadcast areaIndia, Bangladesh
HeadquartersKolkata, West Bengal, India
Programming
Language(s)Bengali
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerStar India
Sister channelsStar Jalsha
Star Movies
Star Gold
Star Gold 2
History
Launched16 December 2012 (2012-12-16)
Availability
Satellite
Tata SkyChannel 1327
Airtel digital TVChannel 773
Dish TVChannel 1431 (SD)
Channel 1430 (HD)
Sun DirectChannel 630 (SD)
Channel 896 (HD)

Launch

Star India had a television channel Star Jalsha (launched in September 2008). The success of Star Jalsha and also the demand of Bengali viewers encouraged Star Network to launch an all-day long Bengali movie channel and they decided to launch Jalsha Movies.[4] Jalsha Movies was launched on 16 December 2012 by STAR India. At the time of launch of this channel there were two more Bengali language movie channels Sony Aath and Zee Bangla Cinema. For the launching campaign, they put 400 promotional hoardings in Kolkata.[1] The launching campaign was created by Ogilvy & Mather, Kolkata.[1]

Mahendra Soni of Shree Venkatesh Films felt the launch of the channel was good for the entertainment industry of West Bengal. Bengali film producer Srikant Mohta talked about the vast choices the channel offered and he felt the channel would be a delight for audience.[4] The first film to telecast in the channel was Awara.[5]

Programming

Sports
  • ICC World Cup 2015 (Bengali Commentary)
  • I-League (Bengali Commentary)
  • ISL (Bengali Commentary)
  • Vivo IPL (Bengali Commentary)
  • Hero Super Cup (Bengali Commentary)

References
  1. "Star bets on Bengali blockbusters with Jalsha Movies". Campaign India. Retrieved 16 December 2012.
  2. Laghate, Gaurav (11 December 2012). "STAR to launch Bengali movie channel Jalsha Movies". Business Standard India. Business Standard. Retrieved 16 December 2012.
  3. "STAR Jalsha to launch new Bengali movie channel, 'Jalsha Movies'". Media Avatar. Archived from the original on 21 December 2012. Retrieved 16 December 2012.
  4. "STAR Jalsha to launch new Bengali movie channel, 'Jalsha Movies'". Media Avatar. Archived from the original on 21 December 2012. Retrieved 16 December 2012.
  5. "Star Network to launch Jalsha Movies". Exchange4Media. Retrieved 16 December 2012.
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