Yeh Rishta Kya Kehlata Hai

Naitik recovers from coma and struggles to bond with his young, mischievous son Naksh. Nikhil divorces a pregnant Rashmi. Soon, the family has to face Gayatri's death after which, Rashmi gives birth to a daughter whom she names Gayatri after her mother and Rajshekhar's remarriage to a divorcee Devyani who has two children-Naman and Muskaan.

Despite Naksh suffering from diabetes, he wins in a football match. Anshuman and Jasmeet as well as Naman and Karishma get married. Nandini gives birth to Anmol elsewhere Akshara and Naitik have a daughter Naira. Naksh loves his sister Naira so much that he also bunks his school for her. Soon, Muskaan and Alok marry while Mahendra Pratap dies and Kaveri blames Akshara for the same and banishes her. Naitik and Akshara along with their children move out.

They relocate to Cape Town in South Africa and have been living there since. Naksh returns to Udaipur and convinces Kaveri to forgive an innocent Akshara, and thus the family return and reunite. Rashmi marries Sameer and her daughter Gayatri accepts him.

Naksh falls in love with Tara. Due to her brother Sangram, Akshara falls into a pond and is saved by Naitik, but suffers from temporary blindness and recovers soon.[11] It is revealed that Kuhu is the daughter of Shaurya and Sneha, Naitik's employee, due to past extramarital affair. The family disowns Shaurya but later accepts him. Then, Ananya and Ranveer get married. Naksh breaks his wedding because of Tara's prenup. On the other hand, fearing of wrongly blamed for her friend Sukanya's death, even by Akshara and scared of imprisonment, Naira escapes Udaipur.

Naira lives in an orphanage in Rishikesh and has grown up as headstrong but insecure and arrogant where she meets Kartik Goenka, a young and positive man. Akshara reaches there to fund the orphanage and finds Naira there. She brings her back on the pretext of saving her orphanage. Naira begins to accept her family except Akshara. Kartik arrives Udaipur as Naitik's employee where a love triangle is formed between him, Gayatri and Naira. Kartik realises his love for Naira while Gayatri for Kartik. Yash and Rose get married as eventually, Naira accepts Akshara.

Akshara, Kartik, Naira and Gayatri save Naitik who was kidnapped and attempted to be killed by Naman. Later, Kartik confesses his love for Naira but she runs away. Soon, Naman's misdeed is revealed to the family except Mishti and everyone disowns him and hands him to police.

Naira is confused about her love but later realises her love for Kartik and confess it as Gayatri sacrifices her love for her. Akshara is killed in a sudden car crash caused by Kartik's cousin Mansi for which Kartik is blamed. The Singhanias and Maheshwaris disown Kartik but soon they realise that he is not at fault and bails him.

Few months later, Kartik and Naira get married in a grand ceremony. Kartik hates his father Manish and his step mother Suvarna as he remarried her after his mother's death and in fact believes he was responsible for the same. Everyone soon learns that Mansi is the cause of Akshara's death but with the heavy heart Naksh-Naira takes the case back and the families reconcile. Later, the family get Naksh and Keerti married after Aditya's misdeeds come into light. Initially marrying for Naira's sake, he gradually starts loving Keerti. It is also revealed that Shubham is Suvarna and Manish's son. Naira fulfills her parents dream of opening a dance academy. Shubham dies due to overdose of drugs and Naira is blamed for hiding his drug addiction. Naira leaves as Kartik and Suvarna do not trust her. Thus, Kartik and Naira get separated.

Naira along with Naitik lives in Mumbai. Coincidentally, Kartik becomes professor for the same class which Naira signs up. Eventually, Anmol and Mansi get married as Kartik-Naira get divorced. But soon both as well as Suvarna realise their mistakes and reunite.

Naira soon undergoes a surgery for a brain clot and remarries Kartik. Keerti and Naira are later both revealed to be pregnant. They meet with an accident when Keerti slips into coma. Both undergo delivery while Naira's baby girl is informed dead after which Kartik swaps the babies. As Keerti wakes up from coma, the family finds it out and confronts him. Naira ultimately loses her memory but finally regains memory and they reunite.

Further, Samarth falls for a pregnant Gayatri and marries her after Vivaan's death. Naira now enters the business after Manish's heartattack. Kartik feels insecure of Naira's busy routine. Naira finds out she is pregnant. On his misunderstanding and questions about her relation with Mihir, Naira rebukes him and storms out of the house without informing him of her pregnancy and meets with an accident and is assumed dead by the family.

Naira lives in Goa with their son Kairav, while Kartik has found solace in his nephew Vansh. Eventually, as Kartik marries Vedika, everyone learns that Naira is alive and Kairav is their son. In spite of trying to get away from each other, Kartik and Naira come close which irks Vedika. Soon they realise their love and reunite and Vedika prepares for divorce from Kartik. After all her attempts to take Naira's place, she realises her mistakes and leaves the family. Luv, Kush and Abhishek's misdeed of molesting Trisha is revealed and they get arrested. Soon, Kartik learns that his and Naira's daughter is alive, who was earlier thought dead soon after the birth, and searches her. Goenka's money has sunk and they need a loan to save their business. Akhilesh and Manish tell everyone that mortgage the house is last option for them. Suhasini tells she does not want to mortgage house as it is last sign of their father, then they come to know about Sita Chaudhary who gives loan on the basis of official documents.

Goenkas invited her to visit their house then she sees Naira who says her uncooperative in Temple. Soon, she agree and gives the loan to Goenkas. Gayu tells everyone that she is pregnant with Samarth's child, After hearing this news everyone become happy. Manish has to go out for some work So Naira accompany him in car. They meet with an accident due to Chhori afterwards Manish's memory is loss and he only remember Kittu (Kartik). Kartik blames Naira for the accident and he does not talk with her for few days. Kartik realize his mistake and they reconciled. Naira take Chhori to Goenka house.

Suhasini does not like Chhori and their fight continues. Keerti come to surprise everyone on Rakshabandhan. Manish wants a new book so he fights with Kartik,then Naira give Family album to him. As soon as he saw the album he remember Kartik and Naira's dance. Suhasini tells them to perform the same dance on Janmashtami. On hearing the news from Naira that she is sending her to Ashram, Chhori runs away from house. Soon Goenkas sent Krishna to new parents who are revealed to be goons. They kidnapped Kartik who come to save Krishna, Naira is pregnant with Kartik's child thinks he is not right then she calls him but no one answers. She herself goes to find him and Krishna but don't tell the family, Soon she find Krishna and they save Kartik from the goons. They returned home and Naira gives birth to a daughter. Here Naksh and Keerti signed divorce papers as they do not want to live with each other. Manish's memory also returns and family celebrate it. On the naming ceremony day, Vansh and Kairav returned from Rama's house. Naira names her daughter Akshara after her mother, on hearing the name family get emotional. After sometimes Keerti and Naksh realize their mistake and family celebrate it. Vansh gets accidentally fall from balcony and the doctor tells family that his legs are never be able to work, Kairav is behind him so Naira thinks Kairav gave push to Vansh but he didn't. Still Naira asks him that he gave push to Vansh, Kartik get annoyed with this and asks Naira to distance herself from Kairav. Gayu tell everyone that her children are not important for anyone, Surekha also support her. They said that family loves only Naira and Kartik's children not ours. Kartik listens to it and tell Gayu that we are leaving this house and they move out with their children leaving everyone heartbroken. They shift to Mumbai.

Three months later, They are living in Mumbai but in different flats due to Kairav as he don't want to see Naira. Meanwhile Suhasini's health is getting worse and worse by day as she want her Kittu and Naira back in house. Psychiatrist Dr Riddhima is healing Kairav as she see her son Arjun in him. Soon she get attached to him and kidnapped Kairav but in meantime he is saved by Kartik and Naira. Kairav accepts Naira and say sorry to her for all former mistakes. They're back to see Suhasini but she tells them they have to promise that they never leaves home and her. Soon, Kartik makes a plan of family picnic. Naira bids goodbye to her house and records a message for Kairav and Akshara. Due to accident, the bus get hanged in cliff but Kartik, Manish and Naksh saves everyone. Later, Naira is presumed to be dead after falling off a cliff. Kartik get heartbroken after seeing Naira's photos and memories around him. In anger he lock himself in his room and find himself the gulity for Naira's incident. Prayer ceremony for Naira is organized by Goenkas.

Some days later, Family celebrating Makar Sankranti while Kartik pretends to be happy and caring towards his childrens but Kairav wants his father to be happy so he decides to go boarding school. Everyone get worried after listening his decision. Kartik get angry but latter support his decision. Kairav sees fierce and fiery Sirat is practicing Boxing in his school. She reminds him of his mother. Sirat is daughter of Ila who leaves her and his first husband at 8 years back and get married to another person.

The shooting of the show began on 11 September 2008.[41] It was launched at Rambagh Palace in Jaipur, Rajasthan.[42] In January 2009, the series was mainly promoted through a campaign at six main cities by Star Plus along with Jagran Solutions.[43] A contest was held in the country among over 1000 married couples out of which fifty of them were selected through events like quizzes and on air test on radios. They were made to remarry with the rituals along with the games and events held in Rambagh Palace.[44]

In January 2010, a sequence was shot without any dialogue, with only background music used during dramatic scenes when the Singhania family learn that the character Akshara motivates the love between her sister in law Nandhini and Naitik's friend Mohit, against them.[45]

In January 2013, Yeh Rishta Kya Kehlata Hai was sent notice by channel for its ending due to decreasing ratings. However it received extension till June 2013 while the ratings rose and the decision of ending was dropped.[46] Besides, twice again it received notice for ending but soon when the ratings increased after it, the plan was dropped and the series continued.[47]

During November 2014 end, lead Hina Khan could not be able to attend her shooting for few days due to her other work schedules and the track was altered for her absence.[48] In December 2014, a scene where characters Naman and Karishma kiss was cut from the broadcast to avoid offending the show's audience.[49]

The show took its first leap of 4 years on 30 November 2012 post the car accident of Naitik as he slips into coma.[50] It then took a leap of 10 years on 30 March 2015 after Kaveri banishing Akshara from the house owing to Mahendra Pratap's death.[51] Then a leap of some years was taken on 16 May 2016 post teenage Naira running away from her home fearing imprisonment.[52][53] Another leap of 2 years was taken on 21 May 2018 after Shubam's death as Suvarna ousts her.[54] It took a leap of 5 years on 7 June 2019 after Naira leaves the Goenka house on Kartik's misconception about her.[55]

The 10 year leap in March 2015 was slightly delayed as the casting of adult Naksh was not finalised. Producers auditioned over 200 people before choosing Rohan Mehra.[56] In April 2016, both Hina Khan and Karan Mehra refused to play the role as in-laws after the on-going wedding track of their onscreen son Naksh and Tara. Thus, the track was altered such that the wedding was called off.[57]

During January 2017, at the filming of pre wedding sequences of the lead characters Naira and Kartik, fire broke out on the sets due to a short circuit.[58] Common people were auditioned at Delhi during February 4 and 5, 2017 and cast for Baraathi in Naira and Kartik's weeding.[59]

In August 2017, the weeding dress of the character Keerti, for her and Naksh's marriage sequence, was designed by Bollywood fashion designer Neeta Lulla.[60]

Pankhuri Awasthy was cast in June 2019 as Vedika, whose role was supposed to be for three months.[61] However, with the increased ratings, becoming most watched Hindi GEC for few weeks in urban, her role was extended with her exit in January 2020 while in between she took a break in October and re-entered in November 2019.[61][62]

Speaking about Yeh Rishta Kya Kehlata Hai's success producer Rajan Shahi said, "Yeh Rishta Kya Kehlata Hai doing well is something we have to strive for each and every day. When a show completes this number of episodes, it becomes a challenge as to how to sustain the show. There are so many topics to choose from and there are so many relationships, so that becomes a major challenge, to keep the freshness alive. Drama, intrigue, etc is just a part of storytelling but to still keep the essence alive that is the challenge, it is always a day to day battle."[63] He also quoted that the elaborate festival celebrations shown is the strength of the series.[64]

Speaking about the introduction of transition in the story from Akshara and Naitik to Naira and Kartik, Shahi said, "We were losing out on the young audience when things were going sweet between (original protagonists) Akshara and Naitik. With the introduction of Kartik and Naira -- a couple that is imperfect, makes mistake and learns from the mistakes -- the audience again found a connection with the on-screen characters. That is how our show has stood strong against the test of time."[65] In May 2017 Shahi stated: "With due respect to both the actors, it is a fact that after Karan left, we could consolidate our position and the TRPs actually increased. After Hina’s exit too, the show has grown. This is not to say that they did not contribute to the show, but we were not able to shoot when those two were a part of the show as they had so much baggage. There were just two-three hours of shooting with the lead actors. Now, even if we are given a choice, the writers wouldn’t want Akshara back."[66] For his above statement both Khan and Mehra expressed their displeasure where Khan stated: "During that time, he went on record to praise both of us for our dedication and professionalism. And honestly, we were probably the only lead pair on television who continued to be with the show for eight consecutive years. Despite the work pressure, disagreements and other work opportunities, we continued to stay loyal to the show and supported the producer. But now that we are not doing the show, he’s very conveniently contradicting his own statements." and Mehra stated: "If he is saying that I worked for two-three hours, he is referring to someone else because my attendance register is the proof. Also, I gave my notice period in advance. I don’t know who he has a grudge against and why is he saying it now? I was thanked by the channel and Rajan sir when I quit, so I don’t understand how this has emerged now."[66]

Hina Khan was selected to play the role of Akshara, making her acting debut.[67][68] Khan stated that she knew nothing about acting while signing the series quoting, "I didn't learn acting from anywhere. I think it's because of luck that I landed up in TV. Even after that I had to do a lot of hard work. It was more difficult for me when I began acting and straight away I had to perform. I never got to learn."[69] Karan Tacker was initially roped for the role of Naitik, but was replaced by Karan Mehra a day away the promo shoot as Tacker became skeptical who also makes his acting debut.[70] Speaking about it producer Rajan Shahi said, “Karan (Tacker) refused to be a part of the show a day and a half prior to shooting the promo. I needed to hunt for a new face on immediate basis. I accidentally met Karan Mehra, a real life replica of my fictitious character Naitik.”[71]

In June 2016, Karan Mehra quit the show, because of health issues.[72] Two sequences were shot before his exit: one was his death track and other was his kidnap track and decision was made to take the story with the kidnapping track.[73] Then, he was replaced by Vishal Singh in August 2019, making his entry with the Kidnap sequence in Switzerland.[74][75] Soon, in November 2016, Hina Khan quit as her character became monotonous for her and she was shown killed in a car accident.[76] Then, parallel lead Shivangi Joshi playing Naira and recurring one Mohsin Khan playing Kartik, who entered in May 2016, became the leads of the show and the character Naitik became a recurring one since.[8]

In 2012, Sanjay Gandhi playing Mahendra quit due to the issues between him and his co-actors Sonali Verma and Sandeep Mehta who was then replaced by Abhijit Lahiri.[77] The latter also quit after the death of his character in March 2015.[78] In 2012, Urmila Sharma was replaced by Sunitha Rao as Rukmini.[79][80] In December 2013, Sonali Verma quit her role as Gayathri Singhania, because Verma planned to get married and move to the United States. Her character was shown dead after a fall from a cliff.[81]

In December 2014, Ather Habib playing Shaurya quit as he felt nothing more was there to explore in his character and was replaced by Yash Gera.[82] Gera also quit in 2017 due to the same reason as that of Habib.[83] He was replaced by Sameer Sharma in the spin-off series during March 2019.[84]

In 2015, Aman Sharma playing Anshuman quit as he wanted to search for better opportunities and was replaced by Dheeraj Gumbar who also quit in mid 2016.[85]

In 2015, Ayush Agarwal quit due to personal reasons and was replaced by Shamik Abbas. In May 2016, Umang Jain playing Tara and her on-screen family members quit as the story started to focus on other tracks after the cancellation of her and Naksh's (Rohan Mehra) wedding in the show as Hina Khan playing Akshara refused playing the role of a mother in law.[86]

In September 2016, Rohan Mehra playing Naksh quit to participate in Bigg Boss and was replaced by Rishi Dev.[87] Dev also quit in December 2018 as he wished to focus on his YouTube channel and was replaced by Shehzad Shaikh.[88][89] In September 2017, Kanchi Singh playing Gayatri Deora quit as her character was sidelined and was replaced by Deblina Chatterjee in November 2018.[90][91]

Anshul Pandey playing Naman quit in October 2016 who was replaced by Jay Pathak in the spin-off series during March 2019.[92] In January 2018, Priyanka Udhwani playing Karishma quit as nothing was left for her character.[93] In July 2018, Vaishnavi Rao was cast as Manasi which was earlier played by Shreya Sharma as the makers considered the former better for the role.[94] Shirin Sewani who was last seen in November 2018 playing Jasmeet in this series was replaced by Soniya Kaur in the spin-off series in March 2019.[95]

Parul Chauhan quit in April 2019 as she did not want to play a grandmother and was soon replaced by Niyati Joshi as Suvarna.[96][97] As the story was about to take a leap, in May 2019, Mohena Kumari Singh playing Keerti quit after getting married, and was replaced by Harsha Khandeparkar in August 2020.[98][99] Deblina Chatterjee playing Gayatri soon quit as she was not interested in playing a mother and was replaced by Simran Khanna.[100][101] Sreshth Saxena and Shubh Saxena were made to quit due to the leap.[102] Shaurya Shah, who entered in June 2019 as Kairav, quit the following month due to health issues, and was immediately replaced by Tanmay Rishi.[103][104]

In January 2020, Anmol Jyotir who played teenage Nishanth Maheshwari till 2017 was cast along with Apoorva Jyotir to play teenage Kush and Luv.[105] As a result of COVID-19 pandemic restrictions, actors younger than ten years of age were prohibited from performing on set, so when shooting resumed in June 2020, Tanmay Rishi Shah and Maaz Champ shot their sequences from home.[106] However, with the requirement of characters Kairav and Vansh on the sets, they were replaced by Aarambh Trehan Sehgal and Siddharth Dubey in October 2020.[107][108]

The series is mainly filmed in the Film City at Goregaon in Mumbai.[109][110] As it based on the families in Udaipur of Rajasthan, some scenes were also filmed there.[111][112] In December 2013, a sequence was shot at Wai.[113] Some sequences were also filmed in Rishikesh during 2016 and March 2018.[114][115] In March 2017, the wedding track of Kartik and Naira was filmed in a grand manner in Bikaner, Rajasthan.[116]

Besides, it was also filmed in various foreign locations including Bangkok in 2014, Cape Town in 2015, Hong Kong in 2015, Switzerland in 2016 and Greece in 2017.[117][118][119][120][121]

Yeh Rishta Kya Kehlata Hai has had several crossover episodes with various shows. On 28 December 2009, the show had a crossover with Sapna Babul Ka...Bidaai. On 24 August 2012, the show had a crossover episode with Diya Aur Baati Hum.[122] On 3 March 2016, actress Deepika Singh as Sandhya from Diya Aur Baati Hum made an entry during Naira's kidnap sequence.[123]

The series initially aired from Monday to Thursdays during the prime time slot of 9:30 pm (IST) and was later extended to Friday. In October 2009, it aired throughout the week owing good ratings until November 2009.[124][125] During 2014, it was extended until Saturday and soon reduced back to Friday again.[126] Sometimes, some of the episodes were aired as special episodes for an hour during Saturdays.[127]

The series which was in a continuous production since its premiere was halted indefinitely in March 2020.[128] Owing COVID-19 outbreak in India, the filming of the television series and films were halted on 19 March 2020, expected to resume the works from 1 April 2020 and the series airing was halted on 25 March 2020 after the bank episodes got over.[129][130] However, later on imposing the nationwide lockdown, which was extending with the increasing cases, filming could not be resumed since March end.[131] After three months, the shooting of the series resumed on 26 June 2020 and airing resumed from 13 July 2020.[132][133] The production once again halted on 24 August 2020 when the cast Sachin Tyagi, Swati Chitnis and Samir Onkar along with four crew members were tested positive for the COVID-19 virus and resumed with others on 28 August 2020.[134][135][136]

A special segment named Rishton Ka Utsav[137][138] aired from 26 November 2018 to 5 December 2018 where Kartik and Naira organize a unique festival which brings all generations with most of the family members of the show through all these years come together and celebrate their reunion.[139] This segment also marked the entry of Deblina Chatterjee as Gayatri Deora replacing Kanchi Singh who quit the show in 2017.[91]

Yeh Rishta Kya Kehlata Hai was touted as the biggest weekday prime time fiction launch in past three years during 2009.[140]

This longest running Hindi soap is the fourth longest-running Indian television soap opera and is still one of the top rated shows.[141][142] It is acclaimed to be the first Hindi show to cross 2,500 episodes.[143] It completed 3,000 episodes on 11 September 2019 creating a history in the Indian television.[144]

Hina Khan participated in the 'Power of 49' campaign, in which soap opera actors used their influence to urge women to vote.[145]

Hina Khan who rose to huge fame as Akshara was paid with ₹1to 1.25 Lacks per episode as of in 2015 and 2016 making her one of the highest paid Indian television actress.[146][147]

In 2020, it became the third most tweeted Indian television show on Twitter.[148]

Shoma Munshi in their book Prime Time Soap Operas on Indian Television said the show has "simplicity and highly emotional content" and was noted for placing female characters in the historical tradition of a large joint family.[149]

The Indian Express stated, "Simple story, simple treatment, easy pace, small tiffs, grouse, grief, happiness, sadness, celebrations, rituals, customs but no melodrama and no scheming and plotting….that's every day life beautifully captured and which pleases eyes, ears and other senses. Not that it has not resorted to TRP gimmicks like misunderstanding, pregnancy and miscarriage to come out of its lows, but the show has chronicled post-marriage journey of an arranged married couple quite well."[150] They also quoted, "There is a sense of positivity and reality in the show, that no other serial offers on the small screen."[144]

Praising the two shows Bidaii and Yeh Rishta Kya Kehlata Hai of Rajan Shahi's Director's Kut Production as game changers of Starplus which do not have excessive camera moves and mother in law - daughter in law melodramas unlike previously aired dramas, The Times of India stated, "The shows adequately highlighted the quintessential emotions with loads of romanticism and simplicity in story-telling."[151]

Speaking on the success of the series, The New Indian Express said, "Like most successful television series in our country, "Yeh Rishta Kya Kehlata Hai" has always banked heavily on the great Indian family. However, the show, along with its cast, has changed over the decade, to accommodate changing times. Perhaps that is where the winning formula lies—in retaining its old core values in an ever-changing set-up."[152]

It scored a rating of 7.9 TVR in its launch episode with more than 14 million viewers and garnered about 30 million viewership in the opening week, averaging 6.1 TVR in that week.[153][154] Owing to this, it was acclaimed as the best primetime fiction launch during that time.[155] Since its inception, Yeh Rishta mostly maintained its position being one of the top Hindi shows.[155][156][151] In 2009 and 2010, it garnered ratings mostly averaging between 6 and 7 TVR while the following two years between 4 and 5 TVR, maintaining its position in one of the top rated Hindi GECs.[157]

In the week ending 28 February 2009, it garnered 5.75 TVR.[158] In March 2009 overall, it averaged between 4 and 5 TVR occupying third position in most watched Hindi GEC shows while in the week ending 14 March 2009, it garnered 6.4 TVR becoming most watched.[153][159][160] When the nine year dominant number one position of StarPlus channel was beaten by Colors TV channel in week ending 11 April 2009, Sapna Babul Ka... Bidaai and Yeh Rishta Kya Kehlata Hai were the top watched Hindi shows with 7.4 and 7 TVR.[161] In early June it was the most watched Hindi GEC with 5.88 TVR.[162] It averaged 5.3 TVR between May end and June end occupying second position in Hindi GEC.[163] In third week of July 2009, it remained the most watched with 7.22 TVR.[164] The marriage episode of Akshara and Naitik during July 2009 garnered the highest rating point for the series with 8.1 TVR being the most watched Hindi GEC and the fifth highest TVR garnered in the year while the highest being 10.2 TVR by Colors TV's Balika Vadhu.[165][166] In week 36 2009, it topped the list with 7.2 TVR.[167] In the week ending 31 October 2009, it was at fourth position in Hindi GEC with 5 TVR.[168] In 2009, the series averaged 6.1 TVR with the average time of 16.9 minutes spent per episode with an overall reach of 86.6 million viewership in the year overall.[169] In early 2009, during the IPL match broadcast in, the series was still one of the most watched Indian television program than the IPL averaging more than about 5 TVR while IPL averaged more than about 4 TVR.[170]

In week 6, 2010, it occupied fourth position with 6.5 TVR.[171] But, before IPL match was about to broadcast, it garnered 6.8 TVR while however decreased during IPL airing to 5.3 TVR in April 2010 with IPL being most watched.[172] In week ending 26 June 2010, it garnered a peak of 6.99 TVR while it averaged 6.2 TVR in that week with the special episode aired on Saturday getting 4.2 TVR.[173] In week 26 of 2010, it occupied second position with 7 TVR.[174] During week ending 25 September 2010, it occupied fourth position with about 5 TVR.[175] As in October 2010, it averaged 3.7 to 4.5 TVR, occupying third position.[155]

In second week of 2011, it dropped to seven position with 4.26 TVR.[176] In third week of May 2011, it was at top position with 5.14 TVR.[177] Overall, it became the second most watched Indian Hindi television show of 2011.[178]

In the first week of the 2012, it was at eight position with 4.4 TVR.[179] In the last week of the month, it occupied first position while in early February, it was beaten by Saath Nibhana Saathiya with 0.1 TVR difference.[180] During IPL premiere in week 14 of 2012, it garnered 3.13 TVR, being pushed down to tenth position with the top positions occupied by the matches.[181] In week 22, during IPL finale broadcast, it garnered 3.7 TVR with fourth position in top 10 Hindi GECs of the week.[182] In last two weeks of 2012, it occupied second position and third position with 4.6 TVR.[183][184] In 2012, the average overall rating of the series was 5.2 TVR.[185]

During first week in 2013, it was in the second position with 4.6 TVR.[186] In week 7 2013, it was second most watched Hindi GEC with 4.3 TVR.[187] During last week of April 2013, it occupied sixth position with a trp of 2.6.[188] In September 2013, it occupied sixth position with 6587 TVTs (Television Viewership In Thousands) (6.5 million viewership).[189] In 2013, it was the third most watched Indian Hindi television show overall with an average of 7 million viewership and a peak viewership of 8.9 million.[190] In week 23 and 24 2013, it garnered 3.1 and 3.5 TVR.[191] As in August 2013, it was in fifth position with a trp of 3.0 and 6749 TVTs.[192][193] In week 50, 2013 it occupied the fifth position in most watched Hindi GEC with a TRP of 3.9.[194]

In week 24 2015, it occupied fourth position with 3.40 TVR and the following week, it occupied third position with 4.04 TVR.[195][196]

In the week ending 19 August 2016, it was occupying fifth position in Hindi GEC with 8.096 million impressions.[197] After the death of the character Akshara in November 2016, the ratings of the show which went down since few months, started to revive. During September to November 2016, it had a viewership averaged 4.9 million and was even out of top ten shows in urban. Post Akshara's death track, when the story started focussing on Naira and Kartik, the viewership increased gradually again, entering the top three shows back during March 2017 while it averaged 7 million viewership in urban.[198]

In week 24 of 2018, with the leap of two years, the ratings of the series increased, occupying third position while the following week it went down to sixth position and to eighth position in the next week in urban.[199][200][201] The following week (week 27), it increased to fourth position with 6.2 million impressions in urban.[202] In August 2018, the ratings of the show spiked becoming the second most watched Hindi show in urban averaging 8 million impressions during Naira and Kartik's divorce track.[203] In week 38, it was in third position with 6.4 million impressions in urban, beating its rival show on Zee TV Kundali Bhagya which airs at the same time of Yeh Rishta.[204] In week 40, it was in fourth position with 7.3 million impressions in urban.[205] In week 51, it was at sixth spot with 6.3 million impressions in urban.[206]

In first week of 2019, it occupied seventeenth position garnering 7.9 million impressions overall top 20 list (urban+rural).[207] In week 3 of 2019, it occupied third position garnering 6.6 million impressions, beating its rival show Kundali Bhagya in urban.[208] Following the five years leap in June 2019, the series which was out of top five Hindi GEC before made its entry back occupying second position.[209] Pankhuri Awasthi who entered as Vedika in June 2019 received many hatred from the audience due to her gray character[210] who was shown as hurdle between the reunion of the lead characters Kartik (Mohsin Khan) and Naira (Shivangi Joshi).[211][212] Hashtag #RIPdirectorskutproduction started to trend in social medias after Kartik and Vedika's marriage track.[213] Despite these, the show maintained the top spot in its urban viewership during this track and remained in top three Hindi GEC overall (urban+rural).[214][215][216] During which in week 28 it was at third position with 10.6 million impressions in urban+rural ratings with 7.2 million impressions in urban only.[217] In week 34, it garnered its peak rating of that year with 9.1 million impressions in urban being most watched there and 13+ million impressions overall, occupying second position.[218] However, its number one position held for many weeks was taken back by Kundali Bhagya during September 2019 pushing it to second garnering 8.1 million impressions in urban.[219] In week 45 2019, it occupied fourth position with 6.4 million impressions in urban.[220] In week 48, it occupied second position with 6.6 million impressions and the following week at sixth position with 6.1 million impressions in urban.[221][222] In week 52 and 53, it occupied seventh and tenth positions in Hindi GEC urban.[223]

It became the most watched Indian Hindi show on the digital platform Hotstar during 2019.[224]

During first week of 2020, it occupied tenth position in urban with 6.2 million impressions and jumped to fourth position with 7 million impressions the following week.[225][226] In week 6, it occupied second position with 6.9 million impressions while the previous week it was at seventh position.[227] In week 24 of 2020, the rerun of the series of the sequences after the four year leap in Star Utsav became the fifth most watched Hindi GEC in urban areas with 4.3 million impressions.[228] The following week, the rerun became the fifth most Hindi GEC overall (urban + rural) with 7.5 million impressions.[229] Post a week when the series resumed airing on StarPlus after a three months break owing COVID-19, in week 29, it was at sixth position in Hindi GEC urban with 4.793 million impressions.[230]

The series which could not enter top 5 Hindi GEC in urban post Covid-19 break since July 2020 made an entry on the first week of 2021 with 6.984 million impressions occupying fifth position with the death track of Naira.[231]