DYLS-FM
DYLS (97.1 FM), formerly known as MOR 97.1 Lupig Sila!, was a radio station owned and operated by ABS-CBN Corporation. The station's studio was located at the ABS-CBN Broadcasting Complex, North Road, Jagobiao, Mandaue. Its transmitter was located at Babag 2, Brgy. Busay Hills, Cebu City. It formerly operated 24/7.[1]
 | |
| City | Mandaue |
|---|---|
| Broadcast area | Central Visayas and surrounding areas |
| Frequency | 97.1 MHz |
| Branding | MOR 97.1 |
| Slogan | Lupig Sila! OK Kaayo! |
| Programming | |
| Language(s) | Cebuano, Filipino |
| Format | Silent |
| Network | MOR Philippines |
| Ownership | |
| Owner | ABS-CBN Corporation |
| DYAB Radyo Patrol, ABS-CBN TV-3 Cebu, S+A TV-23 Cebu | |
| History | |
First air date | January 20, 1992 |
Last air date | May 5, 2020 (legislative franchise lapsed) |
Call sign meaning | Lupig Sila |
| Technical information | |
Licensing authority | NTC |
| Class | A/B/C/D/E |
| Power | 22,000 watts |
| ERP | 48,870 watts |
| Links | |
| Website | MOR Cebu Live Streaming |
History
1992-1994: The Great Romance
DYLS-FM began its operations on January 20, 1992 as LS 97.1 with the tagline The Great Romance. It aired an easy listening format, similar to its Manila station.
1994-1997: Star Radio
On October 1, 1994, the station was reformatted to Star Radio 97.1, based from the branding its Cagayan de Oro station adopted one year prior. It aired a mass-based format.
1997-2001: ABS-CBN Radio
On March 1, 1997, under the formation of Regional Network Group (RNG), the station was rebranded to ABS-CBN Radio LS97 with the taglines "Lupig Sila!" and "For Life!" (which was later adapted by the Manila station a year later). A few months later, a RRC-PSRC Survey shows 97.1 spotted the market so that they can make it to top 1 in the city. On February 8, 1999, it was later changed its name to ABS-CBN LS 97.1 For Life!.
2001-2020: MOR 97.1
On July 14, 2001, as part of rebranding ABS-CBN's RNG FM stations coinciding with the Cagayan de Oro station's 8th Anniversary, the station was rebranded as MOR 97.1 Lupig Sila! For Life!. According to Nielsen and Kantar Media Survey, MOR is the Number 1 Radio Station in Metro Cebu for the last quarter of 2011.[2]
On July 30, 2016, the station celebrated its 20th Anniversary with a tagline, "#20MakaHAPPY". At the same year, MOR 97.1 Cebu is considered to being the Official Number 1 Radio station in Metro Cebu based on Kantar Media Surveys with the audience share of 27.20% during the 1st Quarter of FY 2016.[3]
On June 1, 2017, TV Patrol Central Visayas began airing on the station alongside sister station DYAB Radyo Patrol, becoming the first regional MOR station to do such.
On June 1, 2019, the station, along with MOR Manila and MOR Baguio, is available on Sky Cable.[4]
2020-present: Shutdown
On May 5, 2020, the station, along with the other My Only Radio stations, went off the air due to the cease and desist order of the National Telecommunications Commission after ABS-CBN's franchise expired on May 4, 2020. It currently operates as an online platform.[5]
