Klik (candy)

Klik (Hebrew: קליק‎) is an Israeli candy brand owned by Strauss, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.

Product typeConfectionery
OwnerStrauss
Country Israel
MarketsIsrael, North America, United Kingdom, France, Australia, Argentina
Websitewww.klik.co.il

Overview
Milk and white chocolate pearls by Klik.

In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]

History

Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.[2]

In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[3][4]

In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[5][6]

References
  1. Nielsen: Cow Chocolate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011
  2. צורף, איילה (18 May 2003). "יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק"". TheMarker (in Hebrew). Retrieved 17 May 2016.
  3. Unilever increased prices by reducing packaging, Globes, 1 November 2016
  4. 75, 70, 60, or 50 gram? The shrinking Klik package, YNET, 3 February 2015
  5. The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016
  6. Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016


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