2010 California gubernatorial election

The 2010 California gubernatorial election was held November 2, 2010 to elect the Governor of California. The primary elections were held on June 8, 2010. Because constitutional office holders in California have been prohibited from serving more than two terms in the same office since 1990, incumbent Republican Arnold Schwarzenegger was term-limited and thus ineligible to seek re-election to a third term. Former Governor Jerry Brown, to whom the term limits did not apply due to a grandfather clause, defeated Meg Whitman in the general election. Brown was sworn into office on January 3, 2011.[1][2]

California Gubernatorial Election
November 2, 2010
 
Nominee Jerry Brown Meg Whitman
Party Democratic Republican
Popular vote 5,428,458 4,127,371
Percentage 53.8% 40.9%
County results
Brown:      40–50%      50–60%      60–70%      70–80%
Whitman:      40–50%      50–60%      60–70%
Governor before election

Arnold Schwarzenegger
Republican

 Elected Governor

Jerry Brown
Democratic

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Mayoral elections

Republican primary
Republican nominee Meg Whitman campaigning

Candidates

Polling
Poll source Date(s) administered Tom
Campbell*		 Meg
Whitman		 Steve
Poizner		 Peter
Foy*
Capitol Weekly/Probolsky January 5–22, 2009 15% 14% 4% 1%
The Field Poll February 20 – March 1, 2009 18% 21% 7% —
Capitol Weekly/Probolsky May 25, 2009 13% 10% 8% 1%
Research 2000 August 9, 2009 19% 24% 9% —
The Field Poll September 18 – October 5, 2009 20% 22% 9% —
USC/Los Angeles Times October 27 – November 3, 2009 27% 35% 10% —
Public Policy Institute of California December 16, 2009 12% 32% 8% —
The Field Poll January 5–17, 2010 — 45% 17% —
22% 36% 9% —
Public Policy Institute of California January 27, 2010 — 41% 11% —
Research 2000 March 10, 2010 — 52% 19% —
The Field Poll March 17, 2010 — 63% 14% —
Public Policy Institute of California March 24, 2010 — 61% 11% —
USC/Los Angeles Times March 23–30, 2010 — 60% 20% —
Survey USA April 19–21, 2010 — 49% 27% —
Survey USA May 6–9, 2010 — 39% 37% —
Research 2000 May 17–19, 2010 — 46% 36% —
Public Policy Institute of California May 19, 2010 — 38% 29% —
Public Policy Polling May 21–23, 2010 — 51% 26% —
USC/Los Angeles Times May 19–26, 2010 — 53% 29% —
Survey USA June 3–6, 2010 — 59% 30% —

Results
Republican primary results
Party Candidate Votes %
Republican Meg Whitman 1,529,534 64.4
Republican Steve Poizner 632,940 26.7
Republican Lawrence Naritelli 54,202 2.3
Republican Robert Newman 38,462 1.7
Republican Ken Miller 36,609 1.5
Republican Bill Chambers 34,243 1.4
Republican Douglas Hughes 26,085 1.0
Republican David Tully-Smith 24,978 1.0
Republican Steven Paul Mozena (write-in) 26 0.0
Total votes 2,377,079 100.0

Democratic primary
Democratic nominee Jerry Brown campaigning

Declared

Declined

Polling
Poll source Dates administered Dianne
Feinstein*		 Jerry
Brown		 Antonio
Villaraigosa*		 Gavin
Newsom*		 John
Garamendi*		 Jack
O'Connell*		 Steve
Westly*		 Bill
Lockyer*
Capitol Weekly/Probolsky January 22–25, 2009 36% 14% 9% 9% 4% 3% 1% ––
Lake Research Partners February 17–19, 2009 –– 27% 20% 14% 8% 1% 3% ––
The Field Poll February 20 – March 1, 2009 38% 16% 16% 10% 4% 1% 2% 1%
–– 26% 22% 16% 8% 2% 2% 2%
Tulchin Poll April 23, 2009 –– 31% 12% 16% 11% 6% –– ––
Capital Weekly May 25, 2009 –– 24% 15% 16% 7% 5% 3% ––
J. Moore June 20, 2009 –– 47% –– 26% –– –– –– ––
Research 2000 June 10–16, 2009 –– 29% –– 20% –– –– –– ––
40% 27% –– 16% –– –– –– ––
The Field Poll September 18 – October 5, 2009 –– 47% –– 27% –– –– –– ––

Results
Democratic primary results
Party Candidate Votes %
Democratic Jerry Brown 2,021,189 84.4
Democratic Richard Aguirre 95,596 4.0
Democratic Charles Pineda 94,669 4.0
Democratic Vibert Greene 54,225 2.3
Democratic Joe Symmon 54,122 2.3
Democratic Lowell Darling 39,930 1.6
Democratic Peter Schurman 35,450 1.4
Democratic Nadia B. Smalley (write-in) 106 0.0
Total votes 2,395,287 100.0

American Independent primary

Candidates
  • Chelene Nightingale, business owner
  • Markham Robinson, owner of a software firm

Results
California American Independent gubernatorial primary, 2010
Candidate Votes %
Chelene Nightingale 24,000 58.1
Markham Robinson 17,327 41.9
Total votes 41,327 100
Voter turnout 10.4%

Green primary

Candidates
  • S. Deacon Alexander, student
  • Laura Wells, financial systems consultant

Results
California Green gubernatorial primary, 2010
Candidate Votes %
Laura Wells 17,548 79.5
Deacon Alexander 4,533 20.5
Total votes 22,081 100
Voter turnout 19.6%

Libertarian primary

Candidates
  • Jordan Llamas, Doctor of Psychology and Political Science
  • Dale Ogden, business consultant and actuary

Results
California Libertarian gubernatorial primary, 2010
Candidate Votes %
Dale Ogden 17,477 100
Voter turnout 20.2%

Peace and Freedom primary

Candidates

Results
California Peace and Freedom gubernatorial primary, 2010
Candidate Votes %
Carlos Alvarez 1,906 45.3
Stewart Alexander 1,693 40.2
Mohammad Arif 613 14.5
Total votes 4,212 100
Voter turnout 7.4%

General election

Campaign
Brown's campaign logo
Whitman's campaign logo

Both Whitman and Brown were criticized for negative campaigning during the election.[6] During their final debate at the 2010 Women's Conference a week before the election, moderator Matt Lauer asked both candidates to pull attack ads for the rest of the election, which elicited loud cheers from the audience.[6] Brown agreed and picked one ad each of his and Whitman's that he thought, if Whitman would agree, should be the only ones run, but Whitman, who had been loudly cheered earlier as the prospective first woman governor of the state, was booed when she stated that she would keep "the ads that talk about where Gov. Brown stands on the issues."[7]

The Los Angeles Times reported that nearly $250 million was spent on the Governor's race.[8] At least two spending records were broken during the campaign. Whitman broke personal spending records by spending $140 million of her own money on the campaign,[9] and independent expenditures exceeded $31.7 million, with almost $25 million of that spent in support of Brown.[10]

In an interview with CNN, the reporter opined that Whitman was hurt most during the campaign by a matter involving Nicky Diaz, her former Mexican maid, whom Whitman fired after Diaz asked for help as she was an illegal immigrant.[9]

Candidates' stances on issues
Republican supporter holds a sign criticizing Brown and other Democrats on jobs.

Jobs: Meg Whitman[11]
1. Eliminate small business start-up tax ($800 fee for new business start-ups)
2. Eliminate factory tax
3. Increase R&D tax credit (increase from 15% to 20%)
4. Promote investments in agriculture
5. Eliminate the state tax on capital gains

Registered nurses demonstrate their union support of Brown (and US Senate candidate Barbara Boxer).

Jerry Brown[12]
1. Stimulate clean energy jobs (build 12,000MW of localized electricity generation; build 8,000MW of large-scale renewables; appoint a Clean Energy Czar)
2. Invest in infrastructure/construction jobs (federal dollars for projects; prioritize water needs; high-speed rail; strengthen the port system; prioritize use of existing funds for job creation; infill development
3. Create strike team to focus on job retention
4. Cut regulations (speed up regulatory processes and eliminate duplicative functions; develop CEQA guidelines; fully utilize administrative law; update outdated technology systems
5. Increase manufacturing jobs
6. Deliver targeted workforce training programs
7. Invest in education


Education: Meg Whitman[13]
1. Direct more money to classroom
2. Reward outstanding teachers
3. Eliminate cap on charter schools
4. Grade public schools A-F
5. Establish fast-track parent process for charter school conversions
6. Invest $1 billion in UC and CSU University systems
7. Utilize alternative paths to the classroom to attract high quality teachers

Jerry Brown[14]
1. Higher education (create new state master plan; focus on community colleges and transfer credits)
2. Overhaul state testing program
3. Change school funding formulas and consolidate the 62 existing categorical programs
4. Teacher recruitment and training
5. Simplify the Education Code and return more decision-making to local school districts
6. A more balanced and creative school curriculum (science, history, and humanities; experiment with online, etc.)
7. Place special emphasis on teaching science, technology, engineering, and math
8. Increase proficiency in English
9. Improve high school graduation rates
10. Charter schools
11. Magnet or theme schools
12. Citizenship and character

Polling
Poll source Date(s) administered Sample
size		 Margin of
error		 Jerry
Brown (D)		 Meg
Whitman (R)		 Other Undecided
Rasmussen Reports January 14, 2009 500 ±4.5% 40% 38% –– ––
Research 2000 August 9, 2009 600 ±4.0% 42% 36% –– ––
Rasmussen Reports September 24, 2009 500 ±4.5% 44% 35% 3% 18%
The Field Poll Sept. 15–Oct. 5, 2009 1,005 ±3.2% 50% 29% –– 21%
Rasmussen Reports November 17, 2009 500 ±4.5% 41% 41% 3% 14%
Public Policy Institute of California December 16, 2009 2,004 ±2.0% 43% 37% –– 20%
The Field Poll January 5–17, 2010 958 ±3.3% 46% 36% –– 18%
Rasmussen Reports January 19, 2010 500 ±4.5% 43% 39% 7% 11%
Public Policy Institute of California January 27, 2010 2,001 ±2.0% 41% 36% –– 23%
Rasmussen Reports February 15, 2010 500 ±4.5% 43% 43% 6% 8%
Research 2000 March 10, 2010 600 ±4.0% 45% 41% –– 14%
Rasmussen Reports March 15, 2010 500 ±4.5% 40% 40% 6% 14%
The Field Poll March 17, 2010 748 ±3.7% 43% 46% –– 11%
Public Policy Institute of California March 24, 2010 2,002 ±2.0% 39% 44% –– 17%
USC/Los Angeles Times March 23–30, 2010 –– –– 41% 44% –– ––
Rasmussen Reports April 19, 2010 500 ±4.5% 44% 38% 9% 9%
Public Policy Institute of California May 9–16, 2010 2,003 ±2.0% 42% 37% –– 21%
Research 2000 May 17–19, 2010 600 ±4.0% 46% 42% –– 18%
Public Policy Polling May 21–23, 2010 921 ±3.2% 48% 36% –– 16%
Rasmussen Reports May 24, 2010 500 ±4.5% 45% 41% 8% 7%
USC/Los Angeles Times May 19–26, 2010 –– –– 44% 38% –– ––
Rasmussen Reports June 9, 2010 500 ±4.5% 45% 44% 4% 7%
Reuters June 30, 2010 600 ±4.5% 45% 39% 3% 14%
The Field Poll June 22-July 5, 2010 1,005 ±3.2% 44% 43% –– 13%
Survey USA July 8–11, 2010 614 ±4.0% 39% 46% 7% 8%
Rasmussen Reports July 12, 2010 500 ±4.5% 46% 47% 4% 3%
Public Policy Polling July 23–25, 2010 614 ±3.95% 46% 40% –– 14%
Rasmussen Reports August 3, 2010 750 ±4.0% 43% 41% 6% 10%
Survey USA August 9–11, 2010 602 ± 4.1% 43% 44% — 13%
Rasmussen Reports August 24, 2010 750 ±4.0% 40% 48% 6% 6%
Survey USA August 31-September 1, 2010 569 ±4.2% 40% 47% 9% 4%
Rasmussen Reports September 6, 2010 750 ±4.0% 45% 48% 3% 4%
CNN September 2–7, 2010 866 ± 3.5% 46% 48% — —
FOX News September 11, 2010 1,000 ± 3% 43% 49% 4% 4%
Public Policy Polling September 14–16, 2010 630 ±3.9% 47% 42% –– 12%
Field Poll September 14–21, 2010 599 ±4.1% 41% 41% –– 18%
Fox News/Pulse Opinion Research September 18, 2010 1,000 ±3.0% 45% 45% 4% 6%
Rasmussen Reports September 20, 2010 750 ±4.0% 47% 46% 4% 3%
Survey USA September 19–21, 2010 610 ±4.0% 46% 43% 8% 3%
The Los Angeles Times/USC September 15–22, 2010 1,500 ±3.3% 49% 44% -- --
PPIC September 19–26, 2010 1,104 ±3% 37% 38% 7% 18%
CNN/Time/Opinion Research Corporation September 24–28, 2010 786 ±3.5% 52% 43% 5% 3%
Rasmussen Reports October 3, 2010 750 ±4.0% 49% 44% 4% 4%
Reuters/Ipsos October 4, 2010 600 ±4% 50% 43% — —
Angus Reid Public Opinion October 6, 2010 501 ±4.5% 53% 41% 6% —
Rasmussen Reports October 13, 2010 750 ±4.0% 50% 44% 2% 4%
Los Angeles Times/USC October 13–20, 2010 1,501 ±2.5% 52% 39% 3% 6%
Reuters (report) October 12–14, 2010 601 ± 4.0% 48% 44% 3% 6%
FOX News/POR-Rasmussen October 16, 2010 1,000 ±3% 48% 43% 4% 4%
PPIC October 10–17, 2010 1,067 ±3.1% 44% 36% 4% 16%
SurveyUSA October 15–18, 2010 621 ±4% 47% 40% 8% 5%
Rasmussen Reports October 21, 2010 750 ±4% 48% 42% 4% 6%
FOX News/POR-Rasmussen October 23, 2010 1,000 ±3% 50% 41% 6% 3%
Suffolk University October 21–24, 2010 600 ±4% 50% 42% 5% 3%
CNN/Time October 20–26, 2010 888 ±3.5% 51% 44% 2% 2%
Rasmussen Reports October 27, 2010 750 ±4% 49% 45% 2% 3%
Angus Reid Public Opinion October 28–29, 2010 486 ±4.5% 49% 44% 7% —
Survey USA October 26–31, 2010 587 ± 4% 48% 37% 6% 9%
Public Policy Polling Reports) October 29–31, 2010 882 ± 3.3% 51% 46% — 3%

Results
California gubernatorial election, 2010[15]
Party Candidate Votes %
Democratic Jerry Brown 5,428,458 53.77
Republican Meg Whitman 4,127,371 40.89
American Independent Chelene Nightingale 166,308 1.7
Libertarian Dale Ogden 150,898 1.5
Green Laura Wells 129,231 1.2
Peace and Freedom Carlos Alvarez 92,856 0.9
Independent Cassandra A. Lieurance (write-in) 285 0.0
Independent Lea Sherman (write-in) 43 0.0
Independent Rakesh Kumar Christian (write-in) 13 0.0
Independent Nadia B. Smalley (write-in) 8 0.0
Independent Hugh Bagley (write-in) 4 0.0
Independent Rowan Millar (write-in) 4 0.0
Independent Jacob Vangelisti (write-in) 4 0.0
Independent Anselmo A. Chavez (write-in) 2 0.0
Total votes 10,095,485 100.00
Democratic gain from Republican

See also

References
  1. "Governors". Cook Political Report. Archived from the original on October 26, 2010. Retrieved October 29, 2010.
  2. "Election 2010: Gubernatorial Scorecard". Rasmussen Reports. Retrieved October 29, 2010.
  3. Bunia, Dena (17 February 2010). "Feinstein rules out race for governor". Orange County Register. Retrieved 2 April 2010.
  4. Garofoli, Joe (17 February 2010). "Feinstein won't make run for governor". San Francisco Chronicle. Retrieved 2 April 2010.
  5. Coté, John (17 February 2010). "It's official: Newsom's running for lieutenant governor". San Francisco Chronicle. Retrieved 12 March 2010.
  6. Whitman, Brown In The Hot Seat Over Negative Ads by Ina Jaffe.
  7. Brown, Whitman Challenged to Pull Negative Ads in California Governor Race PBS Newshour, David Chalian and Terrance Burlij, October 27, 2010.
  8. "PolitiCal". Los Angeles Times.
  9. "How Jerry Brown got back in the governor's saddle", Ashley Fantz, CNN, November 3, 2010. Fetched from URL on November 3, 2010.
  10. "PolitiCal". Los Angeles Times.
  11. "Jobs, Meg Whitman for Governor". October 29, 2010. Archived from the original on May 18, 2010. Retrieved October 29, 2010.
  12. "JOBS FOR CALIFORNIA'S FUTURE". October 29, 2010. Archived from the original on 2010-10-28. Retrieved October 29, 2010.
  13. "Education, Meg Whitman for Governor". October 29, 2010. Archived from the original on 2010-10-22. Retrieved October 29, 2010.
  14. "Education – Jerry Brown for Governor". October 29, 2010. Archived from the original on 2010-10-28. Retrieved October 29, 2010.
  15. "Statement of Vote November 2, 2010, General Election" (PDF). Archived from the original (PDF) on 2014-06-11. Retrieved 2010-12-13.
Debates
Official campaign sites

Primary candidates:

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