Arcovia City

Arcovia City (sometimes styled ArcoVia City) is a mixed-use development under construction in Pasig, Metro Manila, the Philippines. It is a 12.3-hectare (30-acre) riverside township located by the Marikina River east of Ortigas Center being developed by Megaworld Corporation. The centerpiece of the development is a triumphal arch surmounted by a bronze sculpture of a charioteer emperor accompanied by three horses called the Arco de Emperador.[1] When completed, the township will have residential condominiums, a retail hub, LEED-registered office towers and over a thousand trees dotting the mixed-use community making it the greenest urban development by Megaworld to date.[2][3]

Arcovia City
Project
Opening Date2014 (2014)
DeveloperMegaworld Corporation
OwnerMegaworld Corporation
WebsiteArcovia City
Location
Arcovia City
Coordinates: 14°34′38″N 121°4′33″E
LocationUgong, Pasig, Metro Manila, Philippines
AddressEulogio Rodriguez Jr. Avenue (C-5 Road)

Location
Eulogio Rodriguez Jr. Avenue (C-5 Road) view southbound towards Arcovia City from Julia Vargas Avenue

Arcovia City is located along Eulogio Rodriguez Jr. Avenue (C-5 Road) in the village of Ugong, some 3.2 kilometres (2.0 mi) down the same road from Eastwood City, Megaworld's flagship project.[4] It is immediately east of the Valle Verde gated community on the west bank of the Marikina River at Ugong's border with Rosario and Caniogan. The development is in a former industrial area that has undergone rapid gentrification in recent years. It is flanked by car dealerships (Toyota, Mitsubishi, Subaru and Peugeot). It is connected to the Ortigas Center business district via Lanuza Avenue and Julia Vargas Avenue and is neighbored by the Ortigas East (former Frontera Verde) and The Grove by Rockwell mixed-use communities to the north. It is also linked to the old center or poblacion of Pasig (San Nicolas, Malinao and San Jose) via the 685.04-metre (2,247.5 ft) Kaginhawaan Bridge built in October 2017.[5]

History

The land the development sits on is a former seasoning production plant owned by Ajinomoto Philippines (former Union Ajinomoto Inc.). The Ugong plant had been in operation since 1962 but was closed down in October 2007.[6][7] The idle factory was then transferred by its owner Leonardo Ty to a real estate affiliate, the Union Ajinomoto Realty Corporation, which was then renamed Woodside Greentown Properties Inc. In August 2013, Megaworld Corporation acquired 100% ownership of the company including its former Ajinomoto plant in Pasig.[8]

The development was announced in March 2014 as Megaworld's seventh township in Metro Manila and ninth in the country. It was initially named Woodside City and was earmarked a budget of ₱35 billion over ten years. Megaworld also announced the company's interest in future acquisitions of surrounding lots for possible expansion of the township.[6] In February 2019, an iconic archway representing the Filipinos' aspirations for success was unveiled to welcome visitors to the new township.[9] The township won Best Mixed-Use Development in the 2019 Philippine Property Awards.[3]

Developments

Arcovia City will house the following developments in different stages of planning and construction:

Arco de Emperador
Arco de Emperador

The Arco de Emperador is a 23-metre (75 ft) high Neoclassical monument arch that serves as the iconic landmark of the Arcovia City township. It is the Philippines' tallest monument and one of the first triumphal arches in the country that was completed in February 2019.[10] The archway was designed by Spanish sculptor Ginés Serrán-Pagán in 2013 who started work on the bronze sculptures in 2015.[9] It was patterned after the Arco de la Victoria in Madrid, Spain.[2]

The iconic landmark takes its name from both the sister company of the developer, Emperador brandy, and the Spanish and Filipino word for "emperor."[10] It stands on a traffic circle in the middle of the township and consists of bronze sculptures of a fictitious Filipino emperador on a chariot drawn by three horses perched on top of the archway. The chariot is flanked by two bronze lions and two 24-karat gold angels blowing trumpets.[10] The sculptural group forms a pyramid composition and is said to symbolize power, strength, passion and self-made success of ordinary Filipinos.[9]

Arco de Emperador also has waterfall and fountain features and is surrounded by a landscaped plaza with benches. A museum is also planned for the basement of the archway.[9]

Arcovia Parade

Arcovia Parade is the retail component of the Arcovia City development which opened in early 2019. It is a dining strip that houses the first Popeyes branch in the Philippines since it closed in 2007, a branch of Cebu-based Seafood City, McDonald's, Starbucks and a Landers Superstore.[1][11]

One Paseo
One Paseo under construction, March 2020

One Paseo is Arcovia's first office tower development that will be 17 floors high and will have a total leasable office space of 23,000 square metres (250,000 sq ft).[1] The development began construction in 2018 and was designed by Skidmore, Owings and Merrill.[12]

18 Avenue de Triomphe

The first residential tower in Arcovia City is a 37-storey condominium building with 576 units named 18 Avenue de Triomphe. The ₱4 billion development was launched in 2018 with a target date of completion by 2023.[1]

Arcovia Palazzo

The second residential development in Arcovia will feature three condominium towers, namely the 40-storey Altea Tower, the 45-storey Benissa Tower and the 49-storey Cantabria Tower. It will have a total of 1,472 units and is expected to be completed in 2025.[13]

References
  1. "See for yourself: Arcovia City is making C5 more exciting–and iconic". Philippine Daily Inquirer. 31 March 2019. Retrieved 6 February 2020.
  2. BusinessMirror (11 October 2018). "The Rise of Arcovia City". BusinessMirror. Retrieved 6 February 2020.
  3. Lara, T.T. (27 September 2019). "The real 'head turner' is just perfect in size". The Philippine Star. Retrieved 6 February 2020.
  4. Lucas, D.L. (5 March 2014). "Megaworld sets new P35-B Pasig township". Philippine Daily Inquirer. Retrieved 6 February 2020.
  5. "Pasig's Kaginhawahan Bridge unveiled today". Manila Bulletin. 19 October 2017. Retrieved 6 February 2020.
  6. Alegado, S.O. (4 March 2014). "Megaworld's P35-B mixed-use devt to rise in former Ajinomoto plant". GMA News. Retrieved 6 February 2020.
  7. Rob Steven (2016). Japan's New Imperialism, p. 233. Springer.
  8. "Quarterly Report ending September 30, 2013" (PDF). Alliance Global Group. Retrieved 6 February 2020.
  9. BusinessMirror (27 February 2019). "Megaworld unveils 'iconic monument' in Pasig City". BusinessMirror. Retrieved 6 February 2020.
  10. Enriquez, M.C. (27 February 2019). "The making of Arco de Emperador—a tribute to the ordinary Filipino". Philippine Daily Inquirer. Retrieved 6 February 2020.
  11. Paulino, V. (19 May 2019). "Popeyes now open in Arcovia City". The Philippine Star. Retrieved 6 February 2020.
  12. "Business Interests". Alliance Global Group. Retrieved 6 February 2020.
  13. "Celebrate the beauty of your iconic address at Arcovia Palazzo". Manila Bulletin. 29 September 2019. Retrieved 6 February 2020.
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