2010 Japanese House of Councillors election

DPJ secretary-general Ichirō Ozawa had decided on an offensive strategy for nominating candidates in multi-member districts (MMDs): The DPJ was to nominate two candidates in all MMDs with the exceptions of Niigata where an SDP-affiliated independent incumbent was in the race and Fukuoka where a PNP incumbent sought reelection. This strategy was reaffirmed after Ozawa's resignation in June 2010[15] even though the DPJ's support rate had significantly fallen by then and winning both seats in a SNTV two-member district requires a very high margin in terms of party votes and an equal distribution of votes on the two candidates.

The strategy failed: all two-member districts split seats evenly between DPJ and LDP in 2010. In some districts the party even risked losing both seats due to vote splitting,[16] a danger that did not materialize in the election result.

The LDP on the other hand nominated only one candidate per MMD – exceptions being Miyagi, Chiba and Tokyo –, thus concentrating all LDP votes on one candidate.

The election results in MMDs gave 20 seats to the DPJ, 18 to the LDP, three to the Kōmeitō and three to Your Party. The only districts where the DPJ won two seats and an advantage in seats over the LDP were Tokyo (5 seats) where administrative reform minister Renhō received a record 1.7 million votes and Toshio Ogawa ranked fourth and DPJ stronghold Aichi (3 seats) where DPJ candidates only finished second and third behind LDP newcomer Masahito Fujikawa.

Part of the LDP victory were the results in the 29 single-member districts where the DPJ received roughly 7 million votes winning eight districts while the LDP received 8.25 million votes and 21 seats, among them seven pickups compared to the pre-election composition of the chamber:

• Aomori, Akita, Tottori and Nagasaki from the DPJ
• Kagawa and Tokushima from the NRP, both from former LDP members, and
• Tochigi which had been a two-member district until 2010 with seats held by DPJ and NRP.

The LDP also gained seven additional seats in two-member districts, but exclusively seats it had previously lost by party switchovers or resignations:

• in Hokkaidō from the Sunrise Party,
• in Niigata where Naoki Tanaka had switched parties together with his wife Makiko from an SDP-affiliated independent,
• in Gifu from an ex-LDP independent,
• in Nagano a vacant seat previously held by the LDP,
• in Hiroshima and Fukuoka from the PNP and
• only in Shizuoka directly from the DPJ where the Democrats had held both seats up because of the resignation of Yukiko Sakamoto in 2009 and the DPJ's victory in the resulting by-election.

The vote in the districts with three (Saitama, Chiba, Kanagawa, Aichi, Ōsaka) or five (Tōkyō) seats up went clearly to the DPJ with a 3.5 million vote edge over the LDP, but produced only a two-seat difference in the House of Councillors: the LDP won six, the DPJ eight seats.

If compared to the 2004 election when the same class of Councillors was last elected, the LDP only gained five prefectural district seats and lost three seats in the nationwide proportional representation.

Elected candidates in bold

Notes:

• All incumbents not running for re-election in their prefectural electoral district are counted as retirements even if they ran in the nationwide proportional representation
• Miyagi is counted as an LDP hold because Ichikawa was an LDP member and remained with the LDP parliamentary group up to the election. He ran as an independent after failing to gain the party's official nomination in Miyagi.

Notable defeated PR candidates included former Tokyo Metropolitan Assemblyman Tarō Hatoyama (NRP, 23,944 votes, rank 2), former Olympic gymnast Yukio Iketani (DPJ, 54,155 votes, rank 27), former Giants manager Tsuneo Horiuchi (LDP, 101,840 votes, rank 13), former Giants infielder Kiyoshi Nakahata (SPJ, 111,597 votes, rank 2) and pro wrestler Osamu Nishimura (PNP, 34,561 votes, rank 3).