Cronut

A Cronut is a croissant-doughnut pastry invented by New York City pastry chef Dominique Ansel of Dominique Ansel Bakery while working at Fauchon in France. The treat was later brought over to New York City and sold in the Dominique Ansel Bakery.[1][2] The pastry resembles a doughnut and is made from croissant-like dough which is filled with flavored cream and fried in grapeseed oil. A trademark was registered for the name "cronut" at the United States Patent and Trademark Office.[3][4]

Cronut cross-section

Origin

In 2013, bakery owner Dominique Ansel created the pastry out of dough similar to that of a croissant (a pastry that he had been more familiar with) with flavored cream inside.[5][6]

The Cronut was introduced on May 10, 2013 at Ansel's bakery, Dominique Ansel Bakery, in New York's Soho neighborhood. On the same night, a blogger from Grub Street, the online restaurant blog from New York magazine, reported on the new pastry.[5][7] The post resulted in much interest and online circulation, and by the third day, a line of over 100 people had formed outside the shop to buy it.[6] Leading to the Cronut being named by TIME magazine as one of the best "extremely fun" inventions of 2013.[8]

Within nine days of introducing the pastry to the Bakery's menu, Ansel filed for a trademark for the "Cronut" name.[9]

Similar products

After the release of the Cronut, similar products have sprung up throughout the world.[10][11][12][13][14][15]

Dominique Ansel released an At-Home Cronut Recipe in his cookbook, Dominique Ansel: The Secret Recipes, in 2015, for bakers to attempt in their own homes. Like the original pastry made at Ansel's bakeries, the process also takes three days.[16]

Reception

Writing for the Village Voice in May 2013, Tejal Rao proclaimed the cronut Ansel's "masterpiece".[17] Time magazine named the Cronut one of the best "extremely fun" inventions of 2013.[8]

See also

References
  1. Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life - Grub Street New York
  2. "Meet the Cronut: Croissant-Donut Hybrid Takes Pastry World by Storm - ABC News". Abcnews.go.com. 2013-05-20. Retrieved 2014-04-19.
  3. Katie Little (2013-06-07). "Cronut Mania Spawns Imitators and a Trademark Rush". Cnbc.com. Retrieved 2014-04-19.
  4. USPTO. "Cronut". Retrieved 30 January 2014.
  5. "Eureka! From Gone Girl to the selfie stick – how one great idea can change your life". The Guardian. November 6, 2015.
  6. Shunk, Laura (2013-12-04). "Cronut Wizard Dominique Ansel: "I Want to Make the World of Pastry Exciting"". Blogs.villagevoice.com. Archived from the original on 2014-02-13. Retrieved 2014-02-26.
  7. Merwin, Hugh (May 9, 2013). "Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life". Grub Street.
  8. Staff, TIME (2013-11-13). "The 25 Best Inventions of the Year 2013". TIME. Archived from the original on 2017-06-24. Retrieved 2018-01-17.
  9. Brendan O'Connor (May 8, 2015). "The Mysterious Persistence of the Cronut". New York Times.
  10. "The 'Cronut'…Er, That's the 'Doughssant'…Has Arrived In St. Louis « CBS St. Louis". Stlouis.cbslocal.com. 2013-07-08. Archived from the original on 2013-12-19. Retrieved 2014-04-19.
  11. Tenny Tatusian Cronut in LA: Semi Sweet Bakery to introduce the Crullant Los Angeles Times-Jun 27, 2013
  12. 'Cronut' craze has made it to Jacksonville June 28, 2013 FCN
  13. A homemade version of the Cronut Minneapolis Star Tribune-Jun 26, 2013
  14. "Good Food - From cronut to zonut, pastry fever comes to Sydney". Smh.com.au. 2013-06-14. Retrieved 2014-04-19.
  15. "Where to get cronuts in London". 2013-08-23. Retrieved 2015-09-24.
  16. "The At-Home Cronut™ Pastry". Murdoch Books. Retrieved 2020-01-16.
  17. Tejal Rao (2013-05-10). "The Cronut Is a Doughnut-Croissant Love Child". The Village Voice. Retrieved 2014-08-13.
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