SGMW Motor Indonesia

PT SGMW Motor Indonesia (also called SAIC General Motors Wuling Motor Indonesia or Wuling Motors) is a subsidiary wholly owned by SAIC-GM-Wuling Automobile (SGMW), a joint venture between SAIC Motor, General Motors and Liuzhou Wuling Motors Co Ltd to handle their Indonesian operations. It is the first Chinese automotive company to build a manufacturing plant in Indonesia. Unlike their operations in China, SGMW Indonesia only utilises one marque, Wuling Motors, instead of both Wuling and Baojun. As the result, the subsidiary only used the Wuling Motors name and logo as the company identity. In 2018, Wuling Motors is the ninth largest automotive manufacturing company in Indonesia and the sixth largest passenger car manufacturing company in Indonesia by sales and production, according to the Association of Indonesia Automotive Industry (Gaikindo).[1]

PT SGMW Motor Indonesia
TypeSubsidiary, joint venture
IndustryAutomotive
Founded2015
Headquarters
Area served
Indonesia
ProductsPassenger cars
Production output
24,980 vehicles (2019)
BrandsWuling Motors
Chevrolet (export)
OwnersSAIC-GM-Wuling Automobile (100%)
Websitehttp://wuling.id

History

The company started its operation by building its first plant in Greenland International Industrial Center in Cikarang, Bekasi Regency, West Java province on August 20, 2015.[2] Built on a 600,000 m2 land including the supplier park, the plant was built for the production and manufacture of automobile in Indonesia and to set up an export base for Southeast Asia. The investment of the project is around US$700 million. The plant is expected to produce up to 150,000 vehicles in a year in its maximum capacity and is estimated to create 3,000 jobs for Indonesia.[3]

In August 2016, SGMW Motor Indonesia joined the 2016 Gaikindo Indonesia International Auto Show and showcased the Wuling Hongguang S1 and Baojun 730.[4][5] On July 11, 2017, the plant officially started its operations for mass production and was inaugurated by the vice president of Indonesia, Jusuf Kalla.[6] Their first product was a compact MPV named Confero, which is a rebadged Hongguang S1.[7] Initial pricing started at Rp 128 million, making it the cheapest MPV in its respective class.[8] At the end of 2017, Wuling Motors quickly climbed into the top-10 car brand in Indonesia by production and sales.[9]

On February 9, 2018, the company launched the Cortez, a rebadged Baojun 730.[10] On November 7, 2018, Wuling launched the Formo as a commercial variant of the Confero.[11] At the end of 2018, Wuling missed the targeted vehicle sales of 30,000 units, instead recorded 17,002 units for the wholesales figure and 15,162 units for the retail sales figure.[12]

On February 27, 2019, Wuling unveiled the Almaz, a rebadged Baojun 530 as their first SUV in Indonesia.[13] Wuling announced that it would export Almaz to Thailand, Brunei and Fiji as the Chevrolet Captiva.[14]

2018 Wuling Confero S
2018 Wuling Cortez 1.8
2019 Wuling Formo
2019 Wuling Almaz

Models

Sales[1]

Production
Year Confero Cortez Formo Almaz/

Chevrolet Captiva

Total
2017 6,026 123 6,149
2018 9,558 6,456 132 16,146
2019 9,475 2,581 251 12,673 24,980
Total 25,059 9,160 383 12,673 47,275
Wholesales
Year Confero Cortez Formo Almaz Total
2017 4,958 92 5,050
2018 11,062 5,857 83 17,002
2019 9,137 3,160 303 9,743 22,343
Total 25,157 9,109 386 9,743 44,395
2019 Chevrolet Captiva (Thailand)
Retail
Year Total
2017 3,268
2018 15,162
2019 21,112
Total 39,542
Exports
Year Chevrolet Captiva
2019 2,696
Total 2,696

References

  1. "Indonesian Automotive Sales Figures". Gaikindo.
  2. "Wuling Motors Holds Ground-breaking Ceremony for its First Plant in Indonesia". Wuling Motors. 2015-08-20. Retrieved 2019-07-08.
  3. Suhendra, Zulfi. "Pabrik Mobil China Pertama RI Produksi 150.000 Unit Mulai 2017". detikfinance. Retrieved 2019-07-08.
  4. "Wuling Motors Joins 2016 Gaikindo Indonesia International Auto Show to Listen, Understand and Create for Indonesia". Wuling Motors. 2016-08-11. Retrieved 2019-07-08.
  5. Satrio, Hillarius (2016-08-11). "Wuling Motors Debut di GIIAS 2016, Wuling Hong Guang Tampil". AutonetMagz :: Review Mobil dan Motor Baru Indonesia. Retrieved 2019-07-08.
  6. "Diresmikan JK, Wuling Motors targetkan produksi 8.000 unit tahun ini". merdeka.com. Retrieved 2019-07-08.
  7. "Wuling Motors' Factory Opening, Starts to Mass Produce Confero S". Wuling Motors. 2017-07-18. Retrieved 2019-07-08.
  8. Katana, Satria (2017-08-02). "Harga Wuling Confero di Indonesia Mulai 128 Juta!". AutonetMagz :: Review Mobil dan Motor Baru Indonesia. Retrieved 2019-07-08.
  9. "Baru satu tahun di Indonesia, Wuling sudah masuk kelompok 10 besar". merdeka.com. Retrieved 2019-07-08.
  10. "Wuling Cortez Officialy [sic] Launched for Indonesia". Wuling Motors. 2018-02-08. Retrieved 2019-07-08.
  11. Priyanto, Wawan (2018-11-07). "Wuling Formo Diluncurkan, Harga Rp 135,8 Juta". Tempo. Retrieved 2019-07-08.
  12. "Sudah 22 Ribu Unit Wuling Terjual di Indonesia. Sinyal Mulai Diminati Konsumen?". Tribunnews.com (in Indonesian). Retrieved 2019-07-08.
  13. "Wuling Almaz is Officially Introduced In Indonesia". Wuling Motors. 2019-02-28. Retrieved 2019-07-08.
  14. "2 Tahun Bangun Pabrik, Wuling Mulai Ekspor 2.600 Almaz ke 3 Negara". Detik. 25 September 2019. Retrieved 25 September 2019.
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